About Narrativ 

Narrativ is building the commerce and payments infrastructure for the Creator Economy. We make it simple for creators to earn a full time income selling products from brands they love.

50 million people work in the Creator Economy today, but 95% don’t make enough to pay their monthly rent. Creators feel more pressure than ever to keep adding new revenue streams, from fan subscriptions to tips, and churn out a constant stream of new content just to get by.  Narrativ gives creators the opportunity to earn meaningful, reliable income in commerce without needing to have millions of fans.

Narrativ is changing this status quo - our platform gives creators commerce, not affiliate tools, to manage their businesses. Creators who were making less than $25K a year through affiliate are now earning $100K+ through commerce on Narrativ. These creators don’t need millions of followers - the majority of creators earning a full time income on Narrativ have between 50-300K subscribers. 

Narrativ has been recognized as a World Economic Forum Technology Pioneer and one of Fast Company World’s Most Innovative Companies alongside giants like Google, Microsoft, and Slack. Narrativ is committed to building a diverse team in a technology ecosystem that is anything but - the team is 42% women and 60% people of color today.

Do you share our vision for making the creator economy dream real for millions of people? Come join our team!
The Role

We are seeking a Sr. Marketing Operations Manager to lead our marketing operations function.   You will be responsible for building our marketing tech stack, tracking funnel, brand and experience metrics, and delivering insights to cross functional teams and leadership.  

What You’ll Do 

• Help to implement global marketing strategy, including proper tech stack selection, processes design, and metrics.
• Create a collaborative marketing automation framework for the sales development, marketing ops, marketing teams to create a scalable lead flow process.
• Implement and optimize campaign tracking to measure campaign effectiveness, campaign ROI, and other marketing programs.
• Develop and implement AB testing to improve demand generation initiatives.
• Formalize marketing data acquisition, data quality, account segmentation, nurture workflow qualification, manage lead scoring methods, etc.
• Work with Marketing leadership to develop best-in-class campaign strategy and execution that supports Marketing’s performance goals
• Partner with marketers to assist in building and running campaigns (email nurtures, events, webinars, demand gen, client communication, etc.)
• Leveraging processes and tools, manage and grow the Marketing database, including tracking, integrity, enrichment, build out, and targeting/segmentation approach
• Own the marketing technology stack. Partner with IT to identify, implement, run, and enable marketers with tools & technology
• Optimize lead scoring methodology to ensure quality leads are passed to sales
  

What You’ll Bring

• 7+ years of experience in a Marketing Operations role, ideally in a SaaS environment
• Experience leading and building out a global team
• Deep understanding of marketing technology: Marketing Cloud, SFDC, marketing automation, CMS, ABM, email tools, Google Analytics, etc.
• Demonstrated ability and experience of traditional and non-traditional marketing channels, including search engine optimization, marketing database, email, social media, display advertising campaigns
• Strong understanding of data analysis, building marketing KPI, comfortable with data, and managing regular reporting
• Attention to detail and strong organizational skills; track record of challenging the status quo and demonstrating a passion for breakthrough ideas
• Experience working closely with senior executives to tackle challenging business problems
• Ability to credibly and compellingly present and debate recommendations with senior leadership
  

Important Notice: Narrativ will be going fully remote in 2021 and anticipate being a fully remote organization moving forward! 

Narrativ is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.