Senior Marketing Specialist, CRM (Remote) at Taskrabbit

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Taskrabbit will never use text or chat applications to conduct interviews. We have a thoughtful and interactive interview process that includes an initial recruiter phone screen and several video-based interviews with our hiring teams. Communications will always be conducted by taskrabbit.com domain names.

  • Taskrabbit is a remote-first company with employees distributed across the US and EU
  • 5 time Best Places to Work in 2022 by BuiltIn. Including Best Companies in SF, Best Mid-Sized Companies, and Best Benefits
  • DataBird journal’s “Best Places” Best Companies for Diversity, #1 2019 and 2020
  • DataBird journal’s “ Best Places” Best Companies for Women, #4 2019 and #1 2020
You’ll love working here because:
  • Taskrabbit is a remote-first company. We value flexibility and choice but also stay committed to regular in-person connection.
  • The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams -- people you can be proud to work with!
  • The Values. 
    • Care Deeply. We take time to be present and partner with our team and communities. 
    • Level Up. We navigate through ambiguity and go the extra mile.
    • Be A Better Neighbor. We build a diverse and sustainable community and encourage all voices.
    • Lead The Future Together. We value entrepreneurship and are inspired by action
  • The diverse culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average
  • The perks. Taskrabbit offers employee-paid health insurance, 401k match with immediate vesting, generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. 
About the Role

Taskrabbit is looking for a CRM Senior Specialist to partner with our product marketing team to build and deliver campaigns and messaging that empowers our users. As part of the CRM function within Retention, you’ll be part of the front-line delivering communications to our users across our different product lines to drive growth and retention. 

In this role, you'll be part of the team responsible for the execution of all the messaging our customers receive across email, SMS, push, and in-app messaging. You'll have the support of a dedicated design, copy, and analytics team and are expected to champion CRM to the product and engineering teams to bring complex and high-impact campaigns from ideation to execution in a way that engages and delights our customers. You’ll leverage a deep understanding of customer segmentation, customer marketing, and CRM to work closely with these teams to drive customer messaging, promote usage, and deliver/monitor results.


What You'll Work On:
  • Own day to day set-up, HTML builds, launches, and QA for CRM initiatives within Email, Push, SMS, and other owned channels and ensure we meet and exceed deadlines
  • Work with our development, content and design teams to ideate, plan, produce, and launch marketing campaigns while ensuring our messaging is on-brand, impactful, and delivering against the functional KPIs
  • Ideate on customer lifecycle strategies by utilizing data and insights through ongoing multi-variate and segmentation tests while recommending opportunities to discover the best marketing practices within each customer segment
  • Collaborate with the relevant teams to ensure all owned metrics are identified, tracked and analyzed while reporting on past and current CRM campaign performance and user behavior to recommend strategies and campaigns that will increase engagement and retention
  • Engage with Product Marketing and other key stakeholders by offering ideas and channel metrics for potential strategies around automation and personalization within CRM
  • Act as a key partner to relevant teams (Analytics, Product, Product Marketing, Data Science, Engineering, etc.) as the voice of the customer and CRM best practices expert
  • Leverage market research, competitor analysis, and best practices to understand user segmentation, messaging behavior, and optimization opportunities to leverage in our lifecycle marketing campaigns
Your Areas Of Expertise:
  • 3-6 years experience in customer marketing, CRM, email marketing, customer segmentation (B2C space preferable)
  • A track-record of thorough testing and deployment of effective marketing campaigns across different email, push, SMS with strong experience in A/B testing and post-campaign analysis
  • Strong knowledge and experience with platforms such as Iterable, Segment, Looker, etc.
  • Working knowledge on auxiliary platforms such as SendGrid, 250ok, Return Path, etc.
  • Familiarity with email QA tools such as Litmus, Email on Acid
  • Prior experience working with product marketing, product, design, and experience acting as a liaison between the CRM and engineering teams
  • Excellent project management and communication skills with the ability to balance rigorous QA with swift and rapid execution
  • A quick ability to turn around a project from ideation to launch
  • A self-starting attitude with an ability to manage cross-functional relationships across multiple teams without the need to be told how
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
About Taskrabbit:

Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more.

At Taskrabbit, we want to transform lives one task at a time. As a company we celebrate innovation, inclusion and hard work. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially-minded and data-driven people who also have a passion for helping people do what they love.

Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.

 Taskrabbit’s commitment to Diversity and Inclusion:

An Active Commitment to Equity within our Company and Platform.

We are an inclusive community where all who share our mission and values belong. Our anti-racist culture actively strengthens the knowledge, understanding, and awareness of underrepresented experiences and our ongoing allyship commitment. Our diverse team represents the communities we serve, breaking down systemic barriers, and transforming lives- one action at a time.

Taskrabbit is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Taskrabbit is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. 

Taskrabbit will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • OptimizelyAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Joomla!CMS
    • WordpressCMS
    • IterableCRM
    • SendGridEmail
    • DigiohLead Gen

Location

New York, NY

An Insider's view of Taskrabbit

How would you describe the company’s work-life balance?

Throughout my time at TaskRabbit, I’ve always found it easy to maintain a work-life balance. Even on a team where my colleagues are spread across several different timezones, I’ve seen our leadership take great care to ensure meetings, deadlines and general workload don’t upset the balance we're all trying to achieve with our careers and home life.

Saidah

Senior Tasker Success Associate

What's the biggest problem your team is solving?

Testing in a two sided market place As a company we want new features to positively impact clients and tankers. As we release features one challenge is understanding the effects not only on the cohort affected, but the holistic impact on the Tasker-client eco-system. Optimization of Supply (taskers)-Demand (clients)

Louis

Manager, Data Science & Analytics

How has your career grown since starting at the company?

TaskRabbit presents me with endless opportunities to take on more challenges. If I want to own something, I often have the chance to volunteer and take it on, and my manager also looks out for projects that fit my growth trajectory. As an Engineering Manager, I am nothing without the support of my team, who I absolutely love.

Katie

Director of Engineering

How does the company support your career growth?

TR has a robust history of internal promotions and up-skilling. Design at TR is guided by our four commitments and the needs of the people that use our product. Designers use feedback as a learning opportunity to become better versions of ourselves, while using our career growth ladder as a guide.

David

Manager, Product Design

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