Senior Mobile App Marketing Manager at Angi

| Greater NYC Area | Remote
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Angi® is the home for everything home. From repairs and renovations to products and financing, Angi is transforming every touch point in home services. With over 25 years of experience and a network of nearly 250,000 pros, we have helped more than 150 million people with their home needs. Our products and technology help our customers love where they live while helping small businesses grow and thrive. We believe the home is the most important place on earth and we are at the beginning of our ambitious journey to redefine how people care for their homes - join us!

About the team:

Angi’s cutting edge performance marketing team is on a mission to help people love where they live. Our team works together to drive business growth and positive contribution margin by acquiring new customers and maximizing yield and revenue from paid marketing channels. The team has leadership visibility, 8-figure budgets, dedicated support from Google and Bing, and wide-open opportunities for growth. We are looking for analytical leaders and digital marketing experts to grow our campaigns.  

About the role:

We are looking for a data-savvy app marketer to join the Performance Marketing team. If you are skilled at interrogating data to uncover the drivers of performance, then this is a great opportunity to join our consumer marketing team and help drive our critical initiatives. The Senior Mobile App Marketing Manager will work alongside our Director of Mobile App Marketing as well as our Product team to drive strategy and planning for increased acquisition, adoption, and engagement of the Angi mobile app.

What you’ll do:

  • Scale the Angi app user base via Paid downloads, App Store Optimization (ASO) efforts, and collaboration with Product to drive Owned downloads
  • Own the strategic key performance indicators within paid app marketing including identifying performance drivers
  • Help forecast performance metrics and targets on a monthly basis
  • Support the Mobile Marketing and Product teams with campaign analysis and regular updates on core metrics: downloads, monthly active users, and return on ad spend
  • Create a robust test queue and execute on ASO efforts
  • Work closely with ASO agency and Product teams to drive initiatives that improve App Store ranking and app conversion rate
  • Provide the link between consumer app marketing activities and overall business performance, equipping senior leaders with insight into the impact of paid, owned, and organic app initiatives
  • Present weekly, monthly, and quarterly updates in various business forums on performance and insights
  • Help prioritize projects for analytics/BI teams that need more in-depth analysis, driving impactful and measurable insights
  • Ensure accuracy of data, working with analytics team to achieve consistency in methodologies and approaches

What we’re looking for:

  • 5+ years of mobile app marketing experience with expertise in app-centric tools such as MMP, deep-linking, push notifications, and digital media optimizations on self-attributing networks
  • Experience with consumer app marketing activities and associated engagement metrics
  • Understand Apple’s App Tracking Transparency framework as well as their SKAdNetwork attribution framework and solutioning for IDFA deprecation
  • Experience working with native and hybrid app development
  • Experience with data analysis using multiple tools including advanced excel, Oracle, and Adobe Analytics
  • Able to utilize data to depict a story around performance
  • Strong written and verbal communication skills for presentations
  • Motivated to tackle broad, ambiguous questions by developing hypotheses that can be proved or disproved by data
  • Ability to work autonomously and proactively identify opportunities where additional analysis is required
  • Experience working in Agile sprint environments
  • Must be detail-oriented, organized, and work well under pressure
  • Ability to work in a fast-paced, startup-like environment

Compensation & Benefits  

  • The salary band for this position ranges from $90,000-$150,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
  • This position will be eligible for a competitive year end performance bonus & equity package
  • Full medical, dental, vision package to fit your needs
  • Flexible vacation policy; work hard and take time when you need it
  • Pet discount plans & retirement plan with company match (401K)
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world

#LI-Remote

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • SqlLanguages
    • SwiftLanguages
    • MySQLDatabases
    • OracleDatabases
    • NoSQLDatabases
    • AsanaManagement

Location

Amidst the hustle and bustle of the big city our New York HQ office is tucked between the Hudson River and iconic landmarks frequented by both residents and tourists. Aside from spectacular skyline views, the office features kombucha on tap, coffee stations, and a free gym.

An Insider's view of Angi

What’s the vibe like in the office?

This sales floor creates a fast-paced, energetic, and fun environment which motivates every single rep in the office to do better. The HomeAdvisor culture embodies a team environment where everyone supports and pushes each other to be strong salespeople.

Rachel

Sales Consultant

What are some things you learned at the company?

Since working at HomeAdvisor I have gained more self confidence. I've found myself stepping up as a leader and a role model on the sales floor, something that I wouldn’t have predicted if you had asked me about it two years ago. Now, I am comfortable with stepping up, taking control of a situation and taking initiative in the company's growth.

Geena

Senior Sales Consultant

What makes someone successful on your team?

An incredible work ethic, an unflinching positive mental attitude, and an absolute sense of mission. HomeAdvisor provides all the tools to be successful, its a matter of taking advantage of what the company is offering and utilizing it to the fullest.

Will

Senior Sales Consultant

What are Angi Perks + Benefits

Angi Benefits Overview

Angi strives to make all employees feel valued through a variety of programs, perks, and benefits. We're proud to offer competitive salaries, unlimited earning potential for our sales consultants and an environment that provides opportunities for professional development. We also extend comprehensive healthcare offerings, 401K, generous PTO, pet insurance, and more!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Angi has a culture and events committee dedicated to leading our newly formed ERG's (Employee Resource Groups) and planning for DEI initiatives, team events, holiday festivities and more!
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Our recruitment teams are dedicated to putting into action unconscious bias training to ensure our teams are built out with top, diverse talent
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Restricted work hours
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
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