Senior Offline Marketing Associate

| Greater NYC Area
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About Us
 
Candid is redefining oral health by using modern technology to help deliver human-focused care. With a commitment to creating the best outcomes, Candid inspires confidence and promotes wellbeing. We believe that high-quality orthodontics should be affordable and accessible, and we’re pioneering an innovative approach to diagnosing, treating, and monitoring cases remotely. Our team is a group of startup veterans with experience across healthcare, hospitality, tech, and finance at companies such as Lyft, BCG, Airbnb, Blackstone, and Clover Health.
 
Role

We are looking for a Senior Marketing Associate to design and lead best-in-class marketing campaigns on our fast-growing Acquisition team. This role is a unique mix of strategy and execution. You are as passionate about driving brand awareness and consideration metrics as you are about driving short term conversions through a combination of broad reach channels (linear TV, terrestrial audio) and targetable channels (OTT, podcasts, direct mail, etc). This role reports to the Head of Acquisition Marketing in our New York HQ, but will work highly cross-functionally to deliver results.

 
What You’ll Do
  • Within your channel(s) pitch ideas on how to target the right people at the right time, leveraging segmented customer data
  • Day to day, you’ll own the “hands on the keyboard” execution of marketing and advertising operations: Buy the media, deploy the ads, and test and optimize creative
  • Closely track campaign performance to derive insights and make recommendations for what we can do next to drive acquisition costs down and revenue up
  • Work tightly with designers, copywriters, front end developers, and other partners across Marketing, Design, and Product to launch campaigns
  • Work with the Data team to calibrate and refine multi-touch attribution and influence tactical and strategic decisions
  • Use your smarts! We need you to innovate, bring your best ideas to the table, and test new channels
 
What You’ll Need
  • Bachelor's degree with analytical or business emphasis
  • 3+ years of marketing-specific experience, with a focus on acquisition and growth marketing
  • Ideally, a background in offline channels such as OTT or direct mail
  • A strong left brain with creative tendencies
  • A hunger to drive results, iterate, and overcome obstacles
  • Hands-on experience with marketing platforms; a willingness to not just strategize but also own execution 
  • Proven ability to coordinate cross-functionally to develop and deliver marketing campaigns. Excellent visual, written, and verbal communication skills help you influence and gain buy-in at all levels
  • Demonstrated history of juggling many projects at once while delivering outcomes
  • Proficiency in web analytics tools (Google Analytics, Amplitude, etc.) and data visualization platforms (Tableau, Looker, etc.)
  • A desire to learn: you keep abreast of new digital marketing innovations and platforms, adtech and martech capabilities, and best in class campaigns from all industries

 Pay & Perks

  • Competitive compensation and equity in the business
  • Medical, dental, and vision insurance
  • Easy access to work - right off the R & W line, and a short walk from the B, D, F, M, N, Q, 1, and 6 trains
  • Commuter benefits
  • Significant discount on our customized treatment plans and aligners
  • You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning
 
We continuously strive to create and maintain a diverse and inclusive environment, and are proud to be an Equal Opportunity Employer. Additionally, this organization participates in E-Verify.
 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • Pivotal TrackerManagement
    • SalesforceCRM
    • BrazeEmail

Location

We are located in Nomad with easy access to work - right off the R/W lines with a short walk to Herald Square.

An Insider's view of Candid™

What are some social events your company does?

We enjoy fun and diverse cultural programming involving food, activities, and wellness events. We often have bagel breakfasts and pizza parties, host office game nights and competitive field days, and start the morning with an in-office yoga or meditation. I love the autonomy everyone has on influencing & improving the culture!

Lauren

Lead Recruiter

What's the biggest problem your team is solving?

We see so many people express interest in straightening their teeth, but a high percentage of those don’t end up going through with treatment. One of the goals of our team is to help foster and maintain that initial excitement about having a new smile, to give our customers the confidence and motivation to take that final step and do it!

Graham

Marketing Associate

How does the company support your career growth?

Candid supports my career by recognizing that my education and the company's growth have a positive relationship - an opportunity to learn something new presents itself every week.

At this company, I've learned that a business can thrive when it recognizes that business interests are human interests.

Aileen

Project Management Associate

How do your team's ideas influence the company's direction?

At Candid, outcomes are everything. We aren't precious about our ideas and as such, the idea that proves the most value to the business is the one that wins - regardless of whether that comes from the CEO or an intern in their first week on the job! It can sound cliche, but for us that model really does result in everyone having strategic input.

Lilla

Co-Founder / Head of Product

How do you make yourself accessible to the rest of the team?

I hold 1-1s biweekly with my direct reports, and bimonthly skip levels with indirects as well as generally keeping an open door policy to build relationships across the entire business.

Nick

Founder / CEO

What are Candid™ Perks + Benefits

Culture
Volunteer in Local Community
Partners with Nonprofits
Candid is proud to partner with Smile Train, the international children's charity, to help provide safe, 100% free cleft lip and palate treatment to children around the globe.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly-Diverse Management Team
Unconscious Bias Training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Team Workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
We have frequent happy hours - both impromptu weekly events and planned out culture committee "fun times!"
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and Learns
Customized Development Tracks
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