Senior Offline Marketing Associate at Candid™

| Greater NYC Area
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About Us
 
Candid is redefining oral health by using modern technology to help deliver human-focused care. With a commitment to creating the best outcomes, Candid inspires confidence and promotes wellbeing. We believe that high-quality orthodontics should be affordable and accessible, and we’re pioneering an innovative approach to diagnosing, treating, and monitoring cases remotely. Our team is a group of startup veterans with experience across healthcare, hospitality, tech, and finance at companies such as Lyft, BCG, Airbnb, Blackstone, and Clover Health.
 
Role

We are looking for a Senior Marketing Associate to design and lead best-in-class marketing campaigns on our fast-growing Acquisition team. This role is a unique mix of strategy and execution. You are as passionate about driving brand awareness and consideration metrics as you are about driving short term conversions through a combination of broad reach channels (linear TV, terrestrial audio) and targetable channels (OTT, podcasts, direct mail, etc). This role reports to the Head of Acquisition Marketing in our New York HQ, but will work highly cross-functionally to deliver results.

 
What You’ll Do
  • Within your channel(s) pitch ideas on how to target the right people at the right time, leveraging segmented customer data
  • Day to day, you’ll own the “hands on the keyboard” execution of marketing and advertising operations: Buy the media, deploy the ads, and test and optimize creative
  • Closely track campaign performance to derive insights and make recommendations for what we can do next to drive acquisition costs down and revenue up
  • Work tightly with designers, copywriters, front end developers, and other partners across Marketing, Design, and Product to launch campaigns
  • Work with the Data team to calibrate and refine multi-touch attribution and influence tactical and strategic decisions
  • Use your smarts! We need you to innovate, bring your best ideas to the table, and test new channels
 
What You’ll Need
  • Bachelor's degree with analytical or business emphasis
  • 3+ years of marketing-specific experience, with a focus on acquisition and growth marketing
  • Ideally, a background in offline channels such as OTT or direct mail
  • A strong left brain with creative tendencies
  • A hunger to drive results, iterate, and overcome obstacles
  • Hands-on experience with marketing platforms; a willingness to not just strategize but also own execution 
  • Proven ability to coordinate cross-functionally to develop and deliver marketing campaigns. Excellent visual, written, and verbal communication skills help you influence and gain buy-in at all levels
  • Demonstrated history of juggling many projects at once while delivering outcomes
  • Proficiency in web analytics tools (Google Analytics, Amplitude, etc.) and data visualization platforms (Tableau, Looker, etc.)
  • A desire to learn: you keep abreast of new digital marketing innovations and platforms, adtech and martech capabilities, and best in class campaigns from all industries

 Pay & Perks

  • Competitive compensation and equity in the business
  • Medical, dental, and vision insurance
  • Easy access to work - right off the R & W line, and a short walk from the B, D, F, M, N, Q, 1, and 6 trains
  • Commuter benefits
  • Significant discount on our customized treatment plans and aligners
  • You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning
 
We continuously strive to create and maintain a diverse and inclusive environment, and are proud to be an Equal Opportunity Employer. Additionally, this organization participates in E-Verify.
 
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Location

We are located in Nomad with easy access to work - right off the R/W lines with a short walk to Herald Square.
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