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Senior PR Manager

| Greater NYC Area
The Company
Perch is transforming the way people buy and sell their homes. Simplifying it all, to the way it should have always been; fair and true to market, straightforward, easy.
Every year in the U.S. $1.5 trillion of single family residences transact in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty. Perch offers a modern alternative, making one of life’s biggest decisions -- the sale and purchase of a home –so stress free, fair and simple that people cannot imagine any other way.
Perch is headquartered in New York City and has 90+ employees in New York and Texas. We have raised $250 million in financing from top tier investors including: FirstMark, Accomplice and Juxtapose.

The Role
The Senior PR Manager reports to our Head of Growth and is responsible for building awareness of the Perch brand and service offering among consumers and the residential real estate industry. This is an exciting opportunity to play a key role in building a brand that is changing one of the largest consumer industries.
In this role you will:
  • Drive awareness of Perch among home buyers and sellers through local press coverage
  • Directly manage and secure press coverage across digital, print, and TV. You will focus on publications at a local PR level as well as national, since our services are offered in specific cities
  • Create and maintain media lists for pitching on an ongoing basis
  • Build relationships with key press contacts
  • Write press releases and blog posts for key stories we want to tell
  • Play a key role in our go-to-market strategy when launching new markets and new services/features, with the ultimate goal of driving customer growth
  • Build Perch’s brand within the industry through press coverage in national news and real estate specific publications
  • Build Perch’s brand as a top employer in the cities we operate in via various best places to work press opportunities
  • Report on impact of your work through means including, but not limited to, site traffic lift and our Where Did You Hear About Us survey
  • Track industry news and share on a daily/weekly basis

The Right Candidate
  • Has a track record of personally securing impact-driving press coverage
  • Possesses superior written and verbal communication skills
  • Can craft a creative and compelling story for press
  • Detail-oriented and ensures that what we communicate accurately reflects the who/what/why
  • Likes to move quickly and has a strong drive for results

Qualifications
  • 5+ years in consumer PR roles (consumer tech a plus)
  • Bachelor’s degree
  • Growth stage startup experience a plus
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases

Location

31 West 27th St, New York, NY 10001

An Insider's view of Perch

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.

Toni

Engineering

What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.

Steph

Marketing

What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.

Phil

Growth & CX

What are some social events your company does?

Our culture committee really enjoys planning the monthly happy hours in the office. We have different cocktails, beer and yummy foods from some of our favorite restaurants! It's a great way for everyone to sit back and catch up with each other. As our team grows, we’re looking forward to planning more outings, like our upcoming bowling competition!

Miller

People Ops

What are Perch Perks + Benefits

Culture
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
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