About Us

They say "sitting is the new smoking". We're here to get more people moving...

Gympass is a corporate wellness solution that empowers companies to engage their workforce in physical activity by providing access to the largest global network of gyms and fitness studios. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce.

Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity, and we know the only way to get there is together, partnering with companies, gyms and having the best talent.

Job Purpose

Through his/her network of media relationships and an eye for strategic storytelling, the Senior PR Manager will play a key role in building awareness and understanding of the Gympass’ brand in the US market.

Reporting directly to the Global Head of PR & Content, you will craft and implement the PR strategy for Gympass in the United States. You will also be responsible for managing the day-to-day PR efforts for Gympass, including the relationship with our PR agency, media relations, trade and mainstream press, and reporting. 

What You’ll Do...

• Directly manage and secure press coverage across digital, print, and TV. You will focus on publications at local, regional, and national levels.
• Manage relationships with a variety of media including trade industry, tech, business, and more
• Draft and edit pitches, press releases and by-line articles at a high standard consistent with company messaging and editorial guidelines;
• Create media lists and pitch media journalists on stories about Gympass (especially B2B) on an ongoing basis
• Monitor relevant industry and trade publications, competitive news landscape, etc.
• Manage and attend media related events
• Prepare leaders and subject matter experts for interviews and speaking engagements for maximum results including media training as needed.
• Play a key role in our go-to-market strategy when launching new markets and new services/features, with the ultimate goal of driving customer growth
• Work closely with the Client Success, Fitness Partnerships, and Corporate Communications teams to find meaningful stories to tell from across the organization.
•  Support PR agency briefing, management and evaluation, as needed.

You should have...

• Minimum 5 years of progressive experience in a Public Relations role. Experience with “marketplace” brands a huge plus.
• Excellent network of media relationships and agency partners.
• Track record of personally securing impact-driving press coverage.
• The capability to build a new function. You’re self-motivated and can operate easily with little direction.
• Strong communication skills and the ability to adapt in a changing environment.
• Ability to work at a strategic level, but you’re equally as happy getting your hands dirty.
• Ability to craft messages based on the desired goal of the communication and tailor to specific audiences

Benefits

We're a wellness company that is committed to the health and welfare of our employees. Our benefits include:

• Health, dental, and vision insurance
• Gympass membership, workout anywhere anytime for the cost of one lunch
• Competitive PTO, sick time, company-observed holidays and a floating holiday 
• Paid parental leave
• Education reimbursement program
• Outstanding opportunities for personal growth and career development
• An exciting and supportive atmosphere with intelligent (hey, at least we think so) and ambitious people from around the world!

Gympass is an Equal Opportunity Employer. Gympass does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.