Senior Product Marketing Associate at Betterment

| Greater NYC Area
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About the right team member:

You’re product-oriented and excited to work with our marketing, product, design, and engineering teams to bring new features to market that revolutionize personal savings and investing. You’re an expert at building marketing insights from analysis, tests, and customer intuition, and you are eager to develop your strategic marketing capabilities. You are an adept multitasker, who enjoys being at the hub of a cross-functional team to bring a new feature to market.

At Betterment you will get to:
  • Be an expert on how our target audience evaluates and adopts features and services throughout their customer lifecycle 
  • Create positioning and messaging that differentiates our product in the market 
  • Create and manage multi-channel go-to-market strategies 
  • Develop and execute launch plans for new Betterment features and services that drive customer acquisition and product adoption
  • Identify areas to better know our customers and their behaviors better; partner with market and user research teams to craft and execute on screeners, discussion guides, and research stimuli
  • Work as a part of a product squad to help quickly bring high-impact features to market 
  • Track performance on an ongoing basis to ensure that customers are making the most of Betterment, and develop plans to continually drive product/feature adoption and retention
You will be effective if you have:
  • 2+ years working in Product Marketing
  • Ability to work both independently and cross-functionally to bring new features to market 
  • Proven problem-solver who proactively identifies issues, formulates plans to nimbly resolve these issues, and effectively communicates the results 
  • Strong intuition for what and when to communicate (formally and informally, up and across the organization) 
  • Experience managing and executing projects, across multiple teams with shifting priorities 
  • Experience executing in an agile development environment 
  • Exhibit rigorous attention to detail, especially relative to project management
  • A natural inclination to take initiative
Bonus points if you have:
  • Experience working in consumer financial services and/or a late stage tech company
  • Prior experience in user research activities such as questionnaire/surveying, usability testing, 1-on-1 interviews, market research, and focus groups 
About Betterment

Betterment is the largest independent online financial advisor with more than $20 billion in assets under management. The service is designed to help increase customers’ long-term returns and lower taxes for retirement planning, building wealth, and other financial goals. Betterment takes advanced investment strategies and uses technology to deliver them to more than 480,000 customers across its three business lines: direct-to-consumer, Betterment for Advisors, and Betterment for Business. Learn more.

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • RubyGemsLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Ember.jsFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • BootstrapFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AirflowDatabases
    • RedshiftDatabases
    • RAnalytics
    • TableauAnalytics
    • SQLAnalytics
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MandrillEmail

Location

We're centrally located in Manhattan right next to Madison Square Park. Enjoy all the great eats and a nice stroll around the park.

What are Betterment Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Betterment offers onsite yoga and bootcamps once a week for employees. We also have various team activities (e.g. soccer) that folks get together and play.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Company sponsored family events
We host an annual summer trip for the entire company and bring in everyone from all our locations to hang out and play fun games (if you want).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 31 days of paid sabbatical after their first 6 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
We provide lunch three times a week on Monday, Wednesday and Friday. Lunch is curated by our in-house chef to be both seasonal and take note of dietary restrictions.
Happy Hours
Happy hours are hosted Once per week.
Pet Friendly
Fitness Subsidies
Betterment reimburses employees up to $900/year for fitness services.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
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