About the role:

Foursquare is looking for a Senior Product Marketing Manager to own positioning, messaging, marketing content and sales enablement for our Attribution product. You’ll be helping to build out our Product Marketing function at Foursquare alongside a team of empowered, experienced product marketers.

In this role, you will work with with stakeholders across Product, Client Strategy, B2B Marketing, and Creative & Strategy by helping our growing sales land and/or expand our presence across globally.

RESPONSIBILITIES

• Strategy: collaborate with key stakeholders to develop product positioning and messaging that articulates the unique value of media and measurement solutions
• Sales enablement: create tools and collateral that support the selling process; from presentations and case studies to competitor talking points and one-pagers
• Website management: manage attribution.foursquare.com
• Go-to-market: work with cross-functional teams to plan and execute product release launches and other product-related campaigns
• Marketing programs: partner with Marketing to craft product-focused marketing programs that bring visibility to our media and measurement solutions
• Measurement: partner with sales operations to identify, track and interpret key performance indicators

REQUIRED EXPERTISE:

• Experience: at least 5 years experience in product marketing, preferably in the advertising or agency space
• Communication & collaboration skills: understand how to drive alignment between different stakeholders
• Writing skills: equally comfortable drafting long-form product marketing material (e.g. case studies and white papers) and bullet point content for one-pagers and websites
• Organizational skills: ability to create and maintain a project plan for large scale, multi-stakeholder initiatives; ability to work on multiple projects at a time
• Software and technical skills: General familiarity with Salesforce and other CRM tools (sales or marketing) is a plus, as well as experience working with Content Management Systems

Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.

Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.