Senior Product Marketing Manager, B2B

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Dashlane is an app that gives you a shortcut for everything you do online. Login instantly, fly through forms, and breeze through checkouts on every device you own. Dashlane works across every operating system, device, and browser, opening the walled gardens cultivated by Big Tech that normally inhibit our digital experience.

At Dashlane, we believe there’s a better way to live online. That the toll for cruising the internet at speed shouldn’t be our privacy and autonomy. That we have a role in shaping the cultural conversation about how we use technology and how technology companies use us. And we believe that we, with the help of like-minded people, can start to take steps to reclaim our digital independence without sacrificing convenience. 

Our team in Paris, New York, and Lisbon is united by our passion for improving the digital experience, and the belief that with the right tools, we can help everyone realize the promise of the internet. Dashlane has already enabled over $17 billion in e-commerce transactions and empowered over 12 million customers in 180 countries to manage and secure their digital identities. 

We're looking for a Senior Product Marketing Manager. You will lead the B2B product marketing strategy to drive the revenue and customer acquisition business objectives for Dashlane Business. You will partner closely with the Product and Sales teams to assess existing and potential markets, evaluate market positioning, determine segmentation and pricing strategy. 

You will be based in New York, NY. 

At Dashlane you will: 

  • Partner with Product Management and Sales to drive the development of common strategic goals and priorities for Dashlane Business 
  • Define product positioning, segmentation and messaging that speaks to our customers
  • Collaborate with the Product, Sales, Creative and Content Marketing teams to develop impactful enablement materials that will help the Sales team better position our product against competitors and help accelerate deal velocity, increase win rates and support retention
  • Rely deeply on data-driven decision making for continuous optimization and maximizing growth
  • Partner with our marketing leaders in content, demand generation, events, communications, brand design and product education to evangelize our differentiation and ensure marketing execution is aligned with our strategic focus 
  • Develop a framework to ensure that we’re maximizing the impact of every product launch - both internally and externally 
  • Liase with our operations and data teams to implement the measures and dashboards that we need to be consistently tracking towards, and create a communication framework to consistently report on our progress 
  • Incorporate competitive/market intelligence to identify and prioritize new business opportunities in existing markets and develop marketing plans to build awareness and adoption in new vertical markets and industries

Requirements: 

  • 5+ years of product marketing experience in B2B technology, preferably in SaaS

We're also looking for:

  • Proven track record of partnering with product management to contribute to product strategy
  • Experience in developing positioning and messaging for products that serve multiple use cases and personas
  • Experience working with sales teams to develop enablement material such as pitch decks, talk tracks, case studies, product 1-sheeters, etc.
  • An understanding of user and usage data and how to use this data to make informed decisions
  • Analytical and creative mindset with extensive knowledge in a variety of disciplines in marketing, as well as other areas of the organization
  • Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
  • Outstanding writing skills, with the ability to simplify complex concepts

Diversity at Dashlane:

A truly international company, founded in Paris and currently split between Paris, New York, and Lisbon, we thrive off diverse perspectives. We recognize that diversity has different aspects: gender, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We're committed to hiring people that create a diverse community and foster a culture where everyone is heard and feels a sense of belonging. 


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Location

Our New York office is located in the Flatiron neighborhood, full of restaurants, bars, and shops. It's never hard for us to find a good lunch.

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