About mParticle:

mParticle is the customer data platform for every screen. Sophisticated marketers at companies including Starwood, NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle manages $5 billion in transactions and 250 billion API calls monthly. The company has raised more than $70M from investors including Harmony Partners, Bain Capital Ventures, and Social Capital.

Recognized as one of Crain’s 100 Best Places to Work in New York City and named a “Vendor to Watch” in Gartner’s 2017 Digital Marketing Hubs Magic Quadrant report!

We're looking for a seasoned product marketer to lead go-to-market (GTM) for our Data Connection product line. In this role, you will work across the product lifecycle to obtain a deep understanding of the target buyer and their needs and then execute on a strategy to commercialize and effectively market the product’s capabilities and benefits.

We’re looking for ambitious, self-starters who want to accelerate their career growth in a dynamic, fast-paced environment. As the PMM responsible for a particular product line, you will have full ownership over all things related to go-to-market, including: pricing and packaging, messaging formulation and validation, field enablement, and content and collateral.

What you'll be doing:

• Own all things go-to-market (GTM) for mParticle’s Data Connections product line. Gather and distill feedback from clients and partners and identify new market opportunities, serving as the voice of the customer to our Product and Engineering teams.
• Lead the conception, design, and optimization of marketing strategies and campaigns that drive adoption of, and engagement with, new and existing products and features; accountable for driving product growth and adoption.
• Produce and maintain sales pitch decks, webinars, white papers, data sheets, blog posts, web content, and other collateral to support the GTM strategy of your product line.
• Collaborate with our enablement team to produce training and education content to arm our sales, marketing, and customer success teams with key messages.
• Develop deep knowledge about our Data Connections product capabilities: including our SDKs for data collection and Integrations, and clearly communicate how our offering differentiates against competitors’ similar products.

What we're looking for:

• Bachelor's degree with 4+ years of experience in product management, product marketing, or sales engineering, working with B2B software. Specific experience in data infrastructure, data integration, or analytics software is a plus.
• A proven track record of creating and executing go-to-market plans that translate into measurable demand generation and/or product adoption results.
• Significant experience with the product feedback loop process, including capturing product feedback from customers and summarizing usage trends to inform product decisions.
• Demonstrated experience in developing product marketing content, sales enablement training and tools, and deep competitive intelligence assets.
• Excellent written and oral communication skills. Experience in public speaking is a plus.
• Drive and lead multiple projects through to completion, with an eye to prioritization. 
• Proven track record in performing well in a fast-paced environment where change is a constant and organizational skills to manage multiple projects with tight deadlines effectively. Startup experience is a plus.

What’s in it for you:

• 100% company paid health care plans (medical, dental, vision) for employees. 75% paid for dependents
• Flexible work environment with unlimited vacation, 15 company holidays, and quarterly mental reboot days
• Employer funded HRA/HSAs, Stock options, Wellness Programs, Commuter Benefits, Learning and Development opportunities, paid leave and pet insurance…and so much more!