Justworks
New York, NY

Senior Product Marketing Manager (Mobile) at Justworks

| Greater NYC Area
Sorry, this job was removed at 11:35 a.m. (EST) on Saturday, April 30, 2022
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

The mission of Justworks’ Product Marketing team is to deliver the right product, to the right audience, using the right message. We love using products as a vehicle to represent the voice of the customer and foster strategic innovation by translating our deep understanding of customer and market needs into product opportunities. 

We’re looking for a seasoned Product Marketing Manager with experience launching and marketing mobile products. 

As the Senior Product Marketing Manager for Justworks’ mobile product team, you’ll be responsible for leading the team’s go-to-market strategy, positioning and messaging, and ongoing awareness, adoption, and engagement of Justworks’ mobile app. You’ll work on customer and market research and analysis that drives ongoing audience definition and influences our mobile product vision and strategy. This role is ideal for a data-driven and growth-oriented Product Marketer that’s passionate about launching and influencing the development of new mobile products and experiences.

Your Success ProfileWhat You Will Work On
  • Lead go-to-market strategy and ongoing release cadence for Justworks’ mobile app
  • Execute creative and data-driven multi-channel marketing strategies to drive awareness, adoption, and engagement with Justworks’ mobile app (including app store optimization)
  • Strategically position and message Justworks’ mobile app to successfully reach target segments and drive them to action
  • Represent the voice of the customer by conducting ongoing customer research, market research, and competitive analysis to drive audience definition and influence the product vision and roadmap for mobile
  • Develop and refine user personas and journeys to inform marketing strategies and feature prioritization
  • Work closely with Product, Design, and Marketing to drive app downloads, engagement, and retention via targeted marketing within Justworks’ existing user experience
  • Act as a product expert throughout the organization and effectively communicate the value of Justworks mobile app to key stakeholder groups
  • Determine, measure, and report on Product KPIs that align with Justworks broader Product strategy and domain-level goals
  • Develop and maintain messaging across external channels that’s strategically aligned to target customer segments and Justworks’ overall brand and company positioning
  • Perform other related duties as assigned 


How You Will Do Your Work

As a Senior Product Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

  • Customer focus - builds strong customer relationships and delivers customer-centric solutions.
  • Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
  • Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
  • Results-driven - consistently achieves results, even under difficult circumstances.
  • Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.” 
Qualifications
  • Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred)
  • Minimum of 2+ years of Product Marketing experience with mobile products
  • Experienced working in a fast-paced, startup environment 
  • You have strong analytical skills; you excel at synthesizing market, competitive, and customer insights into clear takeaways and recommendations
  • Customer-focused; you center your work around the voice of the customer and help others balance customer and business needs
  • You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revise your approach.
  • Experience crafting high-impact marketing plans with clearly defined value propositions and product messaging
  • Demonstrated ability to lead cross-functional projects, juggling competing priorities, stakeholders, and tasks as needed
  • You have a product mindset and track record of working well with and earning the respect of product teams
  • Possess strong leadership and management skills
  • Proficient with SQL (Tableau is a plus)

#LI-Hybrid #LI-FG1

Please Note: In accordance with New York City public health requirements, and because this position requires onsite work, this position will require the successful candidate to show proof of vaccination against COVID-19.  As an equal opportunity employer, Justworks will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status. 

Our DEI Commitment

See More
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Where we are

Justworks’ new headquarters at 55 Water Street, located in downtown NYC, overlooks the East River and Brooklyn Bridge.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • FigmaDesign
    • AsanaManagement
    • BasecampManagement
    • ConfluenceManagement
    • Google DriveManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • SalesforceCRM
Previous
Next

What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Friends outside of work
Get to know your colleagues and make new friends during outings to local NYC events, our annual summer camp retreat, and monthly random lunches.
Eat lunch together
Monthly random lunches help us all take some time out to meet people from across the company.
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Highly diverse management team
Justworks is committed to constantly improving our diversity, equity, and inclusion initiatives across the entire company.
Unconscious bias training
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Diversity Employee Resource Groups
Justworks has eight Employee Resource Groups (ERGs) that are all committed to making the company's work culture more diverse and inclusive.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Justworks offers its employees multiple wellness perks including access to Talkspace, Classpass, Gympass, and a complimentary membership to Headspace.
Mental Health Benefits
Justworks offers employees access to Talkspace and an annual complimentary membership to Headspace.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Justworks Family Matters Employee Resource Group hosts events throughout the year for employees and their families to participate.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

More Jobs at Justworks