Senior Product Marketing Manager at Justworks

| Greater NYC Area
Sorry, this job was removed at 7:32 a.m. (EST) on Tuesday, October 19, 2021
Find out who's hiring in NYC.
See all Marketing jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

You love using products as a vehicle for representing the voice of customers. You drive initiatives that bring convenience and innovation both internally and externally. You are confident in your ability to deliver marketing plans and are eager to help ensure the long-term success of a business.

As a Senior Product Marketing Manager, you will be responsible for leading go-to-market strategy, product positioning and messaging for one or more of Justworks’ functional product areas (ex: payments). You will work closely with the Product Management, Product Design, Operations, Sales, and Marketing teams to strategically market and influence the future direction of Justworks’ products. You will have a specific focus on Product/Engineering and Marketing and will be contributing to ongoing growth initiatives designed to ensure the long-term success of the business.

Your Success ProfileWhat You Will Work On
  • Lead and execute go-to-market strategies to drive product adoption, growth, and retention
  • Lead and execute multi-channel product and partner launches from conception through to post-launch measurement and reporting
  • Represent the voice of the customer within Justworks by conducting ongoing customer research, market research, and competitive analysis to inform new product and growth initiatives
  • Develop and maintain a messaging platform for your product area that’s strategically aligned to target customer segments and Justworks’ overall brand and company positioning
  • Strategically position new products, partners, or feature enhancements by persona, geographic region, or industry vertical
  • Design and execute creative, data-driven activities to sustain awareness and drive adoption of key features, benefits, or partners post-launch.
  • Distill and surface market research and customer insights to strategically influence the product roadmap to better serve customer needs
  • Identify, research and evaluate opportunities to add or adapt the partners, providers, or benefits offered through Justworks
  • Develop and refine core user/buyer personas and customer segmentation
  • Develop value-based messaging and positioning for new features or benefits, ensuring that messaging is consistent across channels and customer-facing teams
  • Determine and measure product KPIs that align with Justworks’ broader business objectives
  • Perform other related duties as assigned
How You Will Do Your Work

As a Senior Product Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

  • Customer focus - builds strong customer relationships and delivers customer-centric solutions.
  • Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
  • Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
  • Results-driven - consistently achieves results, even under difficult circumstances.
  • Business insight - applying knowledge of business and the marketplace to advance the organization’s goals.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.” 
Qualifications
  • Minimum of 5 years of work experience in product marketing, product management, or product strategy for tech/software products
  • Experienced working in a fast-paced, startup environment 
  • Strong analytical ability paired with excellent written and oral communication skills
  • Demonstrated ability to conduct and apply market, competitive, and customer research to inform GTM and product strategy
  • Experience crafting high-impact marketing plans with clearly defined value propositions and product messaging
  • Demonstrated ability to lead cross-functional projects, juggling competing priorities, stakeholders, and tasks as needed
  • Possess strong leadership and management skills
  • Proficient with SQL (Tableau is a plus)
  • Knowledge of the benefits/healthcare and/or HR/payments space is a huge plus


Please Note: Justworks requires all new hires to be fully vaccinated within six weeks of their hire date as a condition of employment unless you qualify for a reasonable accommodation. For additional information on our policy, please click here.Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status. 

Our DEI Commitment

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • FigmaDesign
    • AsanaManagement
    • BasecampManagement
    • ConfluenceManagement
    • Google DriveManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • SalesforceCRM

Location

Justworks’ new headquarters at 55 Water Street, located in downtown NYC overlooks the East River and Brooklyn Bridge.

What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Friends outside of work
Get to know your colleagues and make new friends during outings to local NYC events, our annual summer camp retreat, and monthly random lunches.
Eat lunch together
Monthly random lunches help us all take some time out to meet people from across the company.
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Highly diverse management team
Justworks is committed to constantly improving our diversity, equity, and inclusion initiatives across the entire company.
Unconscious bias training
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Justworks has eight Employee Resource Groups (ERGs) that are all committed to making the company's work culture more diverse and inclusive.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Justworks offers its employees multiple wellness perks including access to Talkspace, Classpass, Gympass, and a complimentary membership to Headspace.
Mental Health Benefits
Justworks offers employees access to Talkspace and an annual complimentary membership to Headspace.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Justworks Family Matters Employee Resource Group hosts events throughout the year for employees and their families to participate.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

More Jobs at Justworks93 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Sales
new
New York
Data + Analytics
new
New York
Operations
new
New York
Marketing
new
New York
Data + Analytics
new
New York
Finance
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Sales
new
New York
HR + Recruiting
new
New York
HR + Recruiting
new
New York
Finance
new
New York
Marketing
new
New York
HR + Recruiting
new
New York
Project Mgmt
new
New York
Developer
new
New York
Developer
new
New York
HR + Recruiting
new
New York
Operations
new
New York
HR + Recruiting
new
New York
Developer
new
New York
Developer
new
New York
HR + Recruiting
new
New York
Finance
new
New York
Data + Analytics
new
New York
Operations
new
New York
Operations
new
New York
Sales
new
New York
Sales
new
New York
HR + Recruiting
new
New York
Design + UX
new
New York
Finance
new
New York
Design + UX
new
New York
Developer
new
New York
Finance
new
New York
HR + Recruiting
new
New York
Operations
new
New York
HR + Recruiting
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
HR + Recruiting
new
New York
Operations
new
New York
Developer
new
New York
Product
new
New York
Design + UX
new
New York
Operations
new
New York
Product
new
New York
Content
new
New York
Finance
new
New York
Sales
new
New York
HR + Recruiting
new
New York
Project Mgmt
new
New York
Finance
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
HR + Recruiting
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Justworks's full profileSee more Justworks jobs