Rokt
A mission-driven, hyper-growth community of curious explorers, intent on unleashing relevancy in ecommerce.
New York, NY

Senior Product Marketing Manager

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About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Live Nation, Groupon, Staples, Lands' End, Fanatics, UrbanStems, GoDaddy, Vistaprint and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2021 Series E raise of USD$325M, Rokt is expanding rapidly and globally – operating in 19 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With annual revenues of more than US$200M and vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our five core values: Smart with Humility, Own the Outcomes, Force for Good, Conquer New Frontiers, and Enjoy the Ride. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work.

Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

Requirements

About the role

Rokt is seeking a passionate, experienced product marketer, to join our talented Product Marketing team and own the Rokt Ads go-to-market strategy. Reporting into the VP, Product Marketing and based in New York, you’ll have the opportunity to make an immediate impact across go-to-market, strategy, sales enablement, and more. You’ll serve as a voice of the customer, feeding customer learnings across the organization. You’ll partner closely with other stakeholders across Product, Sales, Marketing, and Customer Success to effectively educate audiences on the value of our products.

Responsibilities

  • Plan, lead, and execute go-to-market launches for new features, managing cross-departmental implementation of the plan to meet success metrics
  • Lead cross-departmental projects that directly accelerate our ability to scale our products
  • Develop positioning, value proposition, and messaging that communicates the value of Rokt’s products to our different audiences and customer segments
  • Be the expert on our product and buyers, communicating the value of Rokt’s solutions to sales, marketing, and customer success teams
  • Create high-quality materials including decks, case studies, one-pagers, whitepapers, and more to support new revenue, thought-leadership, and objection handling
  • Identify new opportunities for the business that directly impact KPIs, product awareness, and adoption

Requirements

  • 4+ years of product marketing experience, preferably in B2B software at high-growth technology companies
  • Track record of leading go-to-market efforts, successfully launching features and/or products and meeting success metrics
  • Proven ability to build trust and mutual respect, working closely with other stakeholders across multiple departments
  • Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy to understand manner
  • Proactive with a drive to solve problems with innovative solutions, geared towards action in an ambiguous, fast-paced environment

Benefits

  • Safety is our highest priority. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars and anyone else who will be onsite at the Rokt NYC office–clients, contractors, vendors, and suppliers–to show proof of vaccination and their booster shot.
  • Work with the greatest talent in town. Our recruiting process is tough. We set a high bar because we have a high-performing and high-velocity culture where we only want the brightest and the best.
  • Join a community. We believe the greatest things happen when we come together to solve complex problems and make meaningful connections with each other through social groups, sports clubs, and social events.
  • Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses, and our fantastic people leaders. Take your career to Rokt’speed - Grow your career in our rapidly growing company.
  • Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
  • Stay happy and healthy. Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your whole family. And our NYC office is dog-friendly!
  • Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone is rewarded.
  • See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities: New York, Sydney, London, Singapore, Tokyo.
  • Get the best of both worlds with a hybrid workplace. We currently work 4 days a week in office, allowing you to enjoy the best of both worlds (please note: this is subject to change based on the needs of the business and some support roles still require a full-time presence). One week per quarter, you also have the flexibility to work from anywhere.
  • We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love you to apply for one of our open roles—irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Base salary - $115,000 - $147,500 / year

#LI-Hybrid

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What are Rokt Perks + Benefits

Rokt Benefits Overview

Our award-winning culture is guided by our eight core values

+ Smart with humility: We are smart people with no ego, who believe we are better together.

+ Conquer new frontiers: We are curious explorers always looking for new and better ways.

+ Own the outcome: We start with the customer and take accountability for the outcomes.

+ Enjoy the ride: We love what we do and thrive on the journey together.

+ Force for good: We actively invest in our people, our communities, and our culture.

+ Raise the bar: We consistently set higher standards.

+ Communicate with impact: We democratize ideas and scale them with concise written communication.

+ Disagree then commit: We respectfully challenge when we disagree and then commit wholly once a decision is made - we call this cabinet solidarity.

These values help us recruit, retain, and promote the right talent around the globe and ensure we have the right conditions to do our best work.

Culture
Volunteer in local community
Rokt sponsors time off for volunteering
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Rokt provides employees with a flexible work schedule that includes flexible start and end times.
Remote work program
Our remote work program includes work from home on occasion as needed.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Women make up more than half of our Executive Committee.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Women Who Rokt, Rainbow Rokts, EDI Steering Group.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
100% dollar for dollar match up to 4% of base salary
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
16 weeks for primary care giver and 4 weeks for secondary
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
20 days PTO on top of national holidays, plus 5 extra days as an incentive to use your time off!
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
7 Days
Office Perks
Company-sponsored outings
Rokt hosts company outings quarterly.
Free daily meals
Free snacks and drinks
Some meals provided
Employees get free lunch on Monday, Wednesday, Friday.
Company-sponsored happy hours
Happy hours are hosted every Thursday.
Pet friendly
Rokt's pet policy is dog friendly daily.
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Rokt offers employees professional development opportunities like annual individual budget for training, onsite training courses and the ability to attend job related conferences and seminars.
Tuition reimbursement
$3,000 annually
Lunch and learns
Rokt hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 programs, cross-department programs and leadership mentoring.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Everyone shares in the success of the company; whether through stock ownership, short-term incentives, or end-of-quarter celebrations on the water. Between buffet lunches and friendly dogs roaming around, it’s easy to make yourself at home in the office. Everyone at Rokt has a role in shaping the path forward and can directly see their impact.

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