Senior Product Marketing Manager

| Greater NYC Area
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The Company
Orchard is transforming the way people buy and sell their homes. Simplifying it, to the way it should have always been; fair and true to market, straightforward, easy. Every year in the U.S., $1.5 trillion of single family residences transact, generating over $120 billion of fees in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety and is filled with uncertainty and hassle.
Orchard offers a modern alternative, making one of life's biggest decisions -- the sale and purchase of a home –stress free, fair and simple.
Orchard launched in 2017 and was previously known as Perch. The company is headquartered in New York City, has 100+ employees and has grown 10x year over year. We have raised over $300 million in financing from top tier investors including: Firstmark, Accomplice, Navitas and Juxtapose. 

The Role

The Senior Manager, Product Marketing will help Orchard launch new products and services for home buyers and sellers and continuously improve our customer experience. You’ll serve as the voice of the customer to ensure our positioning is relevant and effective and that our customers have context throughout the Orchard process. 

You should be comfortable taking projects from 0 to 1, love diving into customer insights and research, and have a great mix of business judgment and creative problem skills. This role reports to the Director of Brand & Product Marketing.


In this role you will:

  • Develop go-to-market plans, working closely with product, design, growth marketing, and sales teams on positioning, channel strategy, and overall execution
  • Leverage customer research to define Orchard’s core value proposition for potential new features and service offerings
  • Optimize existing messaging on-site and offline to align to insights from research and brand values
  • Structure pilot programs to help our team quickly test and learn new ideas
  • Collaborate with Customer Experience and Local Market Expert teams on talking points and marketing collateral
  • Incorporate feedback from user interviews, customer surveys, and internal teams to continuously improve our customer experience, reducing points of friction and identifying moments for delight 
  • Develop and maintain a tracker of competitive insights and research to keep a pulse on Orhard’s positioning within the real estate industry
  • Serve as a jack-of-all-trades at times working across numerous teams to drive impact wherever possible

The right candidate

  • Has 4-6 years of product marketing or other relevant experience at a fast-growing B2C company 
  • Possesses a customer first mentality, and is constantly thinking about how to create raving fans 
  • Has strong written and verbal communication skills, and is able to distill complex processes into clear summaries 
  • Excels at cross-functional collaboration, is comfortable working with many teams and sometimes wearing many hats
  • Can be scrappy when needed and effectively manage multiple projects and timelines
  • Exhibits a bias for action with a desire to make an impact every single day
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases

Location

31 West 27th St, New York, NY 10001

An Insider's view of Orchard

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.

Toni

Engineering

What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.

Steph

Marketing

What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.

Phil

Growth & CX

What are some social events your company does?

Our culture committee really enjoys planning the monthly happy hours in the office. We have different cocktails, beer and yummy foods from some of our favorite restaurants! It's a great way for everyone to sit back and catch up with each other. As our team grows, we’re looking forward to planning more outings, like our upcoming bowling competition!

Miller

People Ops

What are Orchard Perks + Benefits

Culture
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
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