Senior Product Marketing Manager

| Greater NYC Area
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About Us

At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. More than 2 out of 3 teachers in the U.S., Canada, and Australia come to TpT every year to get teacher-tested, engaging, and rigorous materials. What began as a humble exchange for teachers looking to share lesson plans has since exploded into a massive marketplace where teachers have created more than 3 million resources for all aspects of PreK-12 education. More than five million educators worldwide (including teachers, administrators, and parents) have downloaded TpT resources more than a billion times. 

Role Description:

Teachers Pay Teachers is looking for a Senior Product Marketing Manager (PMM) to join our product marketing team. This is an important role as you will be responsible for bringing products to market that empower educators all over the world. 

In this role, you’ll need to have strong business acumen, understand the customer and market opportunity, and communicate complex messages with simplicity. You’ll work with product management, design, engineering, marketing, customer experience, and other cross-functional teams. Whether you're defining the go-to-market strategy, planning and executing feature releases, or improving the way we bring products to market at TpT, your contribution will be impactful. 

Responsibilities:

  • Lead multiple product launches or a single large-scale launch, such as a new business
  • Lead cross-functional teams in gathering customer insights and informing product roadmap, positioning or business case development
  • Shape and deliver branding, positioning, messaging and creative execution, across the customer journey - in partnership with Design and Marketing teams
  • Identify research needs and conduct market and user research, in partnership with the research team, to uncover key customer insights that drive positioning for our existing products as well as ideas for new/improved features. 
  • Synthesize market intelligence & customer insights into clear narratives that inform the business and offer new ideas or ways of thinking – be the expert on our customers, who they are and what segments we serve; be the expert on the competition and the broader digital and education marketplace.
  • Lead cross-functional, multi-level teams in launch strategy and execution - create marketing plans and go-to-market strategies for products and features:
  • Lead strategy for product rollout and communications and manage the marketing implementation that drives product engagement.
  • Proactively identify and resolve issues that may impair the organization’s ability to meet its goals.

Qualities of a successful candidate:

  • Strong product marketing experience, defining and driving new products, features, benefits, and ideas toward market launch rollout.
  • Demonstrated understanding of messaging strategy, user experience and persuasive marketing techniques in driving engagement with new or existing features or benefits.
  • A solid understanding of the full customer lifecycle and customer segmentation
  • Experience with gathering and utilizing customer insights
  • A demonstrated record of partnering with teams across the organization and influencing to achieve business results across multiple teams who may have different goals
  • History of making or informing data-driven decisions

Qualifications:

  • Strong oral and written communication skills
  • An inquisitive mind
  • Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
  • 6+ years of experience in related positions 

Extracurriculars:

  • Parental leave for both mothers and fathers to be able to take some quality time in bonding with their new addition to their family
  • Comprehensive Medical & Dental Benefits
  • Mother’s Room
  • Quiet Room
  • Company Events (Bring Your Child to Work Day, Field Day, Camp TpT, Hackathons, etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work. We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ([email protected]) to make the need for an accommodation known.


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks

Location

111 E 18th St, New York, NY 10016

An Insider's view of Teachers Pay Teachers

What are some social events your company does?

Every month a different team in the office will host a Teacher's Lounge. These can be anything ranging from a pumpkin-carving contest, to Office Olympics, where teams of TpT-er's represented a variety of different countries to compete for Office Olympic gold.

Emily

Technical Recruiter

What projects are you most excited about?

My team works on the cloud infrastructure that we run all of our applications on, and we’re excited about creating pre-production environments for every pull request a developer opens. Using Kubernetes, we'd create temporary environments that mimic production but are isolated for testing purposes. This empowers our team to build with confidence.

Lucas Chi

Engineering Manager

What are some things you learned at the company?

One of our company values is “We Learn and Grow Together”. The first few members of the Schools team started right around the same time, so we really had to embody that value! We were building a new set of features and got to make a lot of decisions. Looking back at the code we were writing when I started at TpT, we’ve definitely learned a lot.

Julia Sterling

Software Engineer

What are Teachers Pay Teachers Perks + Benefits

Teachers Pay Teachers Benefits Overview

Building for Diversity and Inclusion is one of our core company values here at Teachers Pay Teachers. A huge part of this means that we want to make TpT a place where people feel like they can thrive, regardless of what stage of life they're in. This means we have a competitive parental leave policy (three months for both mothers and fathers to bond with their little one), 20 days of PTO, 7 wellness days to look after your physical and mental health, as well as fun perks like twice-weekly catered lunches and discounted tickets to events around NYC. As a company rooted in the belief that teachers must be at the heart of everything we do, we also make time twice a year to go into local classrooms in the tri-state area to shadow teachers in action, and remind ourselves of the urgency of our mission.

Culture
Volunteer in Local Community
Eat Lunch Together
Intracompany Committees
Open Door Policy
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company-Sponsored Family Events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 5 weeks of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
We have an undefeated softball team, and have also sponsored volleyball, dodgeball, and are always taking new suggestions!
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
Cross Functional Training Encouraged
Promote from Within
Continuing Education Stipend
Time Allotted for Learning
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