Senior Product Marketing Manager at Mulberry Technology

| Greater NYC Area
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Mulberry is disrupting a $40B insurance industry by providing omnichannel merchants a seamless plug-and-play platform from which to offer product insurance. We call NYC home and are founded by a team of executives who are passionate about e-commerce and building efficiencies through a customer-first outlook. Our platform not only drives revenue for brands, but also improves customer experience and trust in warranty programs.
We are looking for a creative, customer-centric Product Marketing Manager to own and drive the go-to-market strategy of Mulberry’s product and offerings. You will be responsible for deeply understanding our target markets and audiences, developing/implementing growth strategies (from brand marketing to content marketing), managing launches, and increasing product and feature adoption. This is a highly collaborative and strategic role and you will get to play a vital role in our success.
What You'll Do:

  • Own all product positioning and messaging development on our website and marketing programs that resonate with our audiences
  • Bring that positioning to life in the form of full-funnel marketing campaigns, internal/external communications, and collateral, in partnership with our internal teams
  • Manage content strategy and calendar to support demand generation, sales and customer teams, and thought-leadership content needs 
  • Inform product strategy: uncover and prioritize new product opportunities that will drive growth, by talking to customers, conducting external market research, and tracking competitive products
  • Collaborate with our Engineering and Sales teams to plan and execute the promotion and education around new products, packages, and solutions to drive revenue and customer engagement

What We're Seeking:

  • 5+ years experience in B2B SaaS product marketing, brand management, or strategic consulting
  • Outstanding written and verbal communication skills and storytelling ability
  • A good balance between analytical abilities and creativity; you can take an idea from conception to execution to analysis
  • Highly organized and resourceful, with an ability to drive focus, clarity and prioritization
  • Scrappy and resourceful when facing challenges of all types i.e. “no problem too small, no problem too large”
  • Low ego, collaborative, and a fast learner

Benefits and Perks:
  • Competitive salary
  • Equity
  • Full benefits, including 401(k)
  • Unlimited PTO
  • Strong, vibrant, and fun culture, with lots of virtual outings!
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • MixpanelAnalytics
    • FullstoryAnalytics
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • ConfluenceManagement
    • JIRAManagement
    • AirtableManagement
    • SalesforceCRM
    • SalesloftCRM
    • IntercomEmail
    • SendGridEmail

Location

250 Hudson Street , New York, NY 10013

An Insider's view of Mulberry Technology

What’s the vibe like in the office?

The Mulberry office is the epitome of work hard, play hard. Everyone is hands on in getting things done, all ideas are welcome and learning is always encouraged. But there’s always time for a laugh and they make sure we have plenty of opportunity to connect with each other and understand the “bigger picture” we contribute to.

Christine

Partner Success Manager

What does your typical day look like?

Mornings are for black coffee & reading. We start the day with creating new features while other times we address feedback. Being in a product-driven environment, I work in our customer application by constantly improving to provide polished & effective tooling. The team is great, we crack many jokes and have plenty of fun in our new challenges.

Eloy

Frontend Engineer

How does the company support your career growth?

I made the transition to the startup space two years ago. In the last two years, Mulberry has given me the opportunity to grow both personally and professionally. Furthermore, I have learned how to work in a fast-paced environment, work cross-functionally, and work with a diverse group of people.

Gina

Operations Associate

What is your vision for the company?

Mulberry is building the trust-layer for commerce. We help digital platforms grow loyalty (and revenue) by seamlessly embedding extended protection into their customer journey. With Mulberry, anyone can offer up to 10 year product insurance as an add-on online, while giving customers a best-in-class claims filing experience.

Chinedu

Founder & CEO

How do you empower your team to be more creative?

I have always believed that sales is an art first, a science second. While sales is metrics and strategy driven it also requires creativity to succeed. I push my team to rely on the facts but to always make sure they are asking themselves the “5 w’s” (who, what, when, where and why) to drive innovation.

Ashley

Co-founder & Head of Growth

What are Mulberry Technology Perks + Benefits

Mulberry Technology Benefits Overview

Here are some of the benefits + perks of working at Mulberry:
-Competitive Salary
-1:1 ongoing training and career development
-Equity
-Medical, Dental, & Vision Health Benefits
-Unlimited Paid Time off
-Strong, vibrant, and fun culture, with lots of virtual outings and team building events!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Mulberry has a culture council that comes together bi-weekly to plan and execute company-wide events that promote our values and culture. Most recently we hosted a game night!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Team workouts
Mulberry's team fitness initiatives include weekly team workouts and run challenges.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

Although we aren't in a physical space at this time all of these perks are geared towards connecting our employees regardless of distance. Our goal is to strengthen our culture and keep the spirit of Mulberry alive!

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