Director of Product Marketing
About adMarketplace
adMarketplace is the largest privacy-safe consumer search marketplace. We provide search advertising integrations for trusted mobile apps, browsers, browser applications, and consumer sites to connect consumers directly to top brands at the moment they express decision-making intent.
We are dedicated to improving the search experience for consumers, publishers, and advertisers without sacrificing privacy. With 20 years of experience building and operating innovative consumer search technology, our mission is to add value to every search.
The Role
The Director of Product Marketing will collaborate closely with business development, sales, and product managers to develop product messaging, positioning, collateral and sales activation materials.
What You'll Do:
- Develop product positioning and messaging that differentiates adMarketplace products and services in the market in alignment with business goals.
- Product launch – partner with Business Development and Product to plan the communication of new product releases and manage the cross-functional implementation of the product launch plan.
- Create internal and external communications for product launches, including messaging, differentiators, product collateral, objection handling, competitive matrices, web copy, emails, social announcements, etc. Partner with the Director of Sales Marketing on sales collateral that support go-to-market strategies.
- Act as thought leader for the products you support with externally written works. Create and visualize thought-leading product-related content for website, blog, collateral, social, events, and PR activities.
- Inform and support PR firm on news-worthy product announcements.
Qualifications:
- 7+ years of product marketing experience, preferably in the ad tech industry; BA/MBA or relevant advanced degree
- Works equally well with product management, sales, and engineering to drive successful product releases
- Demonstrates strong analytical and strategic-thinking skills and the ability to translate those skills into creative, marketable messaging and content
- Displays excellent written and verbal communication skills, as well as the ability to translate technology features into business benefits
- Ability to work in a dynamic environment and interact with all levels and functional groups within the company
- A desire to work in a fast-paced environment
Join Us:
adMarketplace is named as one of the best places to work in New York City by leading publications such as Built In and Crain’s. We embody our core values and culture day in and day out. Our 5C’s define how we play the game - Curiosity, Collaboration, Creative Conflict, Commitment and Competitiveness. We’re looking for curious, dedicated, and collaborative individuals who play to win.
adMarketplace offers competitive salaries, continuing education programs, management training, and career paths to ensure all of our employees have an opportunity to grow.
The well-being of our employees is our top priority, adMarketplace offers competitive health benefits, wellness programs, paid time off, commuter benefits, equity, 401k matching, and more to ensure a healthy work/life balance.
- Ability to prioritize, self-start and work under pressure and tight deadlines
- Experience with Microsoft PowerPoint and Excel, G-Suite required