Senior Product Marketing Manager

| Greater NYC Area
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About our Senior Product Marketing Manager role

As Dynamic Yield’s Senior Product Marketing Manager, you will be responsible for leading marketing initiatives that turn prospects into buyers and customers into brand advocates. From analyzing the competitive landscape to crafting messaging and positioning around new products all the way through training the sales org and reporting on our efforts – this role requires no stone be left unturned.   

The ideal candidate has a strong attention to detail and thinks critically about how we can best differentiate ourselves in the market, and then makes it happen. They are also able to grasp and translate technical capabilities into benefits, which is crucial. An expert in how buyers buy, this individual turns criteria for an enterprise solution like ours into knowledge and resources the Sales team can then use to inform the decision-making process. 
This is a high-visibility, high-impact role that reports to the VP of Global Marketing and works very closely with the CEO and other leaders on the executive team. 

The Task-at-Hand:
  • Sales Enablement: Ensure our Sales team is fluent in how we communicate the value proposition of our products and services and develop the tools that will support the selling process of those offerings.
  • Customer Marketing: Build meaningful relationships with our customers, allowing you to secure testimonials as well as written and video case studies that turn their experience with Dynamic Yield into positive brand stories that instill confidence in other buyers. 
  • Buyer Enablement: Understand who our  buyers really are, what problems they are facing, and how we can support them during evaluation with the right educational content and tools.
  • Thought Leadership and Copywriting: Produce and deliver product-focused content including web copy, blogs, byline articles, data sheets, decks, guides, and more. Support seminars, webinars, industry events, and company events as needed.
  • Field and Partner Marketing: Work closely with our Channels team and robust network of solutions and technology partners to develop ongoing awareness and demand generation programs around our joint offerings.
  • Analyst Relations: Establish and maintain relationships with key industry analysts from organizations like Forrester and Gartner to solidify our placement in vital reports and research around our category.
  • Go-To-Market Execution (GTM): Facilitate cross-team alignment and ensure a strong GTM strategy is backed by execution across Marketing, Sales, and Product Management. 
Optimal Skills for Success:
  • 5+ years experience in SaaS or B2B Marketing 
  • HTML / CSS / JS knowledge a plus
  • Prior experience in conversion optimization, A/B testing, and personalization a plus
  • Strong communication skills both written and oral 
  • Team player, with an ability to collaborate with other key functions
  • Can comfortably liaise with senior executives 
  • Ability to handle multiple projects at the same time
  • Experience working with a sales team
  • Ability to lead sales, prospect and customer calls
  • Strong listening, questioning, problem-solving, and analytical skills
  • Strong self-learning skills
    Equal Opportunity Employer: Dynamic Yield is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • HBaseDatabases
    • Maria DBDatabases
    • MySQLDatabases
    • RedisDatabases
    • ScyllaDBDatabases
    • WordpressCMS
    • SalesforceCRM
    • MarketoEmail
    • SalesLoftEmail
    • MarketoLead Gen

Location

Conveniently located in the Flatiron/Union Square area, with access to food, parks, shopping, happy hour spots, and a number of train lines.

An Insider's view of Dynamic Yield

What are some social events your company does?

While we love throwing themed parties and happy hours, some of my favorite events have been the more interactive ones, like our Pizza tour of New York, where we rented a bus to take us on a private a food tour of some of the most popular pizza spots in the city!

Julie Goldstein

HR and People Operations Manager

What does your typical day look like?

I am constantly working on new campaigns and identifying opportunities to focus on my team's outreach efforts and consistently collaborate with other teams, especially Sales and Marketing.

Matthew Kelly

Global Head of Market Development Managers

How does the company support your career growth?

One of the things I love the most about Dynamic Yield is our ability to lean on and learn from each other. There's no hesitancy to ask for help from another team member. In addition, the executive team is really attentive to everyone's personal and career growth and is invested in everyone's pursuit of building solid, long-term careers.

David Fine

Sr. Product Manager

What is your vision for the company?

Our forever mission is to build the best personalization technology in the market – in a rapidly changing consumer landscape, this means the innovation never ends and we’re committed to evolving with it and meeting the needs of customers at every step of the way.

Liad Agmon

CEO

What unique initiatives do you have that encourage innovation?

I love how the possibilities of using a tool like Dynamic Yield are endless — the fact that our customers can test and experiment within our platform is truly exciting. This pushes us to leverage new functionalities for certain jobs or provide insights back to Product and R&D so we can help meet the demands of customers.

Jessica Cohen

Customer Consultant

What are Dynamic Yield Perks + Benefits

Dynamic Yield Benefits Overview

At Dynamic Yield, we know how important it is to establish a work-life balance because your time outside of the office is just as important as your time spent in the office. We offer a range of benefits to help our employees lead a healthy and balanced life, from generous paid time off and parental leave to weekly lunches and wellness benefits. We have offices around the world filled with unique individuals that bring our company to life, and we are always finding special ways to celebrate them. Whether there's a fridge stocked with craft beer, or unwinding with a game of Mario Kart, there's always something exciting happening at our Dynamic Yield offices.

Culture
Friends outside of work
Eat lunch together
We have weekly lunches every Friday where the team comes together. On other days you can find employees having meals at our communal table.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Dynamic Yield provides employees with a 401(k) matching plan managed by McDonald's. We match 100% of contributions up to 6% of an employee's annual gross pay.
Performance Bonus
Match charitable contributions
we offer dollar for dollar matches to our employees' charitable contributions.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Dynamic Yield offers professional development opportunities like training, courses, as well as the ability to attend job-related conferences and seminars.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program.
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

At Dynamic Yield, we really value personal growth -- personally, professionally, and academically. Every person is granted access to more than 5,700 courses on LinkedIn Learning (formerly Lynda.com), to learn more about everything from business and technology to creative skills. Additionally, we’re all provided a monthly stipend for health and fitness activities, like gym memberships, group exercise classes, nutritional programs, spa treatments, physical wellness products, and more so we can become the best versions of ourselves.

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