Senior Product Marketing Manager

| Greater NYC Area
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Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences. Founded in 2010, Movable Ink pioneered contextual experiences in email and has powered over 1.5 trillion content impressions worldwide. More than 700 of the world’s most innovative brands rely on Movable Ink to create unique, relevant, and compelling visual experiences across email and web at the moment of engagement.

We are looking for a highly driven, experienced Senior Product Marketing Manager to play a key role on our team assessing new market opportunities, developing market positioning for our product, creating innovative sales tools and other enablement materials, and representing the voice of our customers. This role will be reporting to the Senior Director of Product Management.

The ideal person in this role will be an expert in communicating the value of technology features to buyers and users.  Attention to detail and being highly organized and proficient in managing cross-functional teams are crucial.

If you thrive working in a fast growing, ever changing environment, this is a role for you.

Responsibilities:

  • Define go-to-market efforts for products you own including the development of positioning, sales collateral, product demo scripts, competitive differentiation, sales process, and pricing and packaging
  • Train and certify salespeople and other go to market professionals on product positioning, use cases, features and benefits, and the larger market landscape
  • Conduct quantitative and qualitative research on your buyers, competitors, complementary technologies and industry trends
  • Be a liaison between the product and go-to-market teams, earning their respect and ensuring the organization is well informed, educated, and prepared for success
  • Set and measure goals and manage a cross-functional team in the execution of project plans 
  • Collaborate across Sales, CX and Content Marketing to identify ideal clients for the development of case studies across key product areas
  • Work closely with internal teams, including product management and new ventures, and represent the voice of the customer to help set the direction of the roadmap through your understanding of the market and buyer needs
  • Represent the company and product at industry events and sales meetings

Qualifications:

  • 3+ years of B2B SaaS product marketing experience, with experience working closely with enterprise sales, CX, and product teams
  • Knowledge of the marketing and advertising technology industries, greater marketing ecosystem, and enterprise SaaS industries
  • Excellent communication skills – verbal and written — are critical to the role
  • Strong interpersonal skills – a blend of firmness and conviction with diplomacy and a constructive attitude
  • Specific experience in enterprise SaaS or marketing functions in retail, travel & hospitality, or consumer services industries is a plus
  • Self-starter – able to determine own path to success, rather than needing extensive direction
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • CSSLanguages
    • HTMLLanguages
    • ReactLibraries
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWSDatabases
    • KubernetesDatabases
    • SalesforceCRM
    • MarketoLead Gen

Location

5 Bryant Park, New York, NY 10018

An Insider's view of Movable Ink

What’s the vibe like in the office?

"Work hard, play hard" is a great way to describe the Movable Ink vibe. It's inspiring to be part of a team that is so committed, yet fun and exciting. Being at a place that is able to challenge you, but also make coming to work so easy is truly a gift, and Movable Ink is able to achieve that on a daily basis.

Tristan

Learning & Development Specialist

How do you collaborate with other teams in the company?

The CX team is lucky to work w/ many others at our company! Day to day, I partner with our Sales reps, who helps us w/ account planning, strategy & growth opps for our clients. I also lean on the Solutions team to increase app sophistication. The Client Strategy team also supports the CX org by sharing vertical best practices & discovery tactics.

Noomie

Client Experience Manager

What are some social events your company does?

Movable Ink does a plethora of social events geared for employees and the community. Every month there seem to be more than a dozen events that bring together employees and parts of the outside community. Anything and everything along the lines of a cocktail competition to seasonal sport leagues are fair game for a Movable event.

Addiel

Information Security & Compliance Coordinator

What are Movable Ink Perks + Benefits

Movable Ink Benefits Overview

One of the best things about working at Movable Ink is the amazing company culture we have! We are very proud to say we were recently named one of Inc. Magazine’s Best Workplaces of 2019! https://movableink.com/blog/inc-best-places-to-work-2019/

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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