Senior Strategic Marketing Manager, Sports

| Greater NYC Area
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The Peloton brand is one of the most special brands in the world. Our mission is to use technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. Peloton’s values inform everything we do, from product strategy, to hiring, to decision-making. 

  • Put Members First - Design with a user-centered mindset. Obsess over every touchpoint of the member experience. 
  • Operate with a bias for action - Challenge the status quo by continuously innovating and improving. Take risks, fail fast and learn from past failures. 
  • Empower teams of smart creatives - Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy and creative. 
  • Together we go far - Build a diverse and inclusive community. Uphold the obligation to dissent and listen. Presume trust and be transparent. 

Peloton is looking for a Senior Strategic Marketing Manager to join the Global Marketing team to help us tell the Peloton story by authentically connecting to sports and culture. This candidate will report to the Sr. Director of Strategic Marketing working directly with cross-functional teams, including Consumer Strategy & Insights, Creative, Product Marketing, Content and Apparel, to deliver on integrated campaigns and partnerships that help shape and define the Peloton brand for years to come. The ideal candidate will have a passion for sports and fitness, expertise delivering cross-functional marketing programs for some of the world’s best brands, and sports marketing experience delivering campaigns for major sporting events. 

We are looking for someone who: 

  • Has experience leading high-profile sports marketing programs, and knows how to leverage the intersection of sports and culture. 
  • Can act as a brand lead across the organization and a strategic, path-defining voice for a business that is rapidly changing and growing. 
  • Has demonstrated the ability to lead integrated marketing teams to build global, highly complex, cross-functional programs that deliver on business and brand objectives. 
  • Is an independent, strategic, and creative thinker, who can filter opportunities and creative work through the lens of what’s right for the business. 
  • Thrives on getting a deeper understanding of Peloton’s consumer and can generate insight-driven, global marketing campaigns from consumer research. 
  • Has consistently demonstrated the ability to build efficient global programs and campaigns that resonate locally. 
  • Has authored strategic marketing briefs and partnered with internal creative teams and external creative agencies leading to best-in-class campaigns. 

Qualifications: 

  • 6+ years of experience at a brand, creative agency or both. The ideal candidate has managed, integrated, highly complex, and cross-functional omni-channel marketing campaigns from scratch. 
  • Familiarity with the latest trends in fitness technology and a passion for sports and its ability to impact business and culture. 
  • Demonstrated ability translating consumer insights into actionable and compelling marketing and creative strategy. 
  • End-to-end project management experience delivering high-profile, large budget projects efficiently. 
  • Excellent written and verbal communication skills. You have experience presenting to leadership teams, writing tactical briefs from scratch, and building relationships with external and internal partners. 
  • Self-starter with a commitment to working cross-functionally in a fast-paced environment. 
  • Excellent relationship building skills with a demonstrated ability to influence key internal and external partners and core working teams. 
  • Experience managing omni-channel campaigns at major global sporting events preferred 

ABOUT PELOTON 

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com. 

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
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