Company Overview:

Brand Networks offers advertising optimization and insights combining paid social media, programmatic display, and video. The company delivers award-winning adtech and services to hundreds of enterprise customers, including 71 of the AdAge 100 Leading National Advertisers and 14 of the 25 biggest US companies as ranked in the Fortune 500.

Description:

Brand Networks is currently seeking a Senior Strategist of Media Development. As a member of the Media Development team, this individual will be responsible for driving the client pre-sales process for new media prospects. The Senior Strategist will be tasked to work with cross-functional internal teams and external clients to develop strategic media plans for the US Digital Media Sales division. The Senior Strategist will collaborate with Brand Networks Sales teams, Campaign Management Teams, Creative, Marketing and Solutions teams in order to help improve systems, workflow, processes and communication across the organization. This individual must possess exceptional relationship-building skills to work with various internal stakeholders. 

In this role, the Senior Strategist will work directly with the Sales organization to provide overarching paid media strategy as well as upselling strategies spanning channels and tactics across Programmatic Display, Video and Social. This role requires both strategic and tactical expertise, leveraging the know-how of cross-channel media buying and planning to showcase Brand Networks as a leader in technology-led service. They must possess a deep knowledge of the social and digital media, the ad tech space, as well as a strong understanding of Brand Networks proprietary technology and differentiators. They must also possess excellent communication skills to impart critical information to a broad audience.

Success in this role means meeting or exceeding clients quarterly revenue targets, managing and meeting deadlines, establishing and maintaining a management framework that drives efficiency for sales output, while also maintaining high satisfaction among the Sales Organization. In an ever-evolving advertising landscape, strong general problem-solving skills are required to deal with new challenges as they arise. 

Functional Requirements:

• Lead media development process on a project basis with sales lead; ability to own strategy development for potential new clients.
• Identify and solicit cross-department stakeholders needed to successfully build a new business pitch.
  
  • Ensure all recommended media plan are actionable; leverage Campaign execution if necessary to valid recommendations.
  • Coordinate with Media Solutions Team to leverage best practices and POV’s across media channels.
  • When applicable, tap into Solutions team to provide innovative technology-led recommendations.
• Project manage new business team to ensure required deadlines for proposal deliverables are met.
• Act as subject matter expert in the sales process; strong understanding of how and why proposals convert to new business.
• Act as a gatekeeper of all sales collateral & material; work in partnership with marketing to deliver consistent narrative for all new business.
• Ensure there is a strong and consistent quality of work across all client deliverables.
• Maintain a comprehensive understanding of cross-channel changes and capabilities.
• Leverage your understanding of the complex digital ecosystem in order to identify upsell & cross-sell opportunities for all potential new clients. 

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
• 3+ years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred.
• Excellent knowledge of digital media tools, platforms, and audience tools. Ad tech marketing knowledge and proficiency is preferred.
• Extensive experience working with native social & digital media ad platforms (Facebook Ads Manager Twitter Ads, Amobee, TTD etc).
• Advanced skills in Excel (pivot tables and macros) and skilled in PowerPoint
• Understanding of fundamental ads metrics and calculations (CTR, CPC, CPM, CPA).
• Strong analytical, quantitative and problem-solving skills; ability to analyze data, draw conclusions, and develop actionable recommendations.
• Excellent verbal and written communication skills; the ability to think on your feet, be creative and talk knowledgeably about digital & social media and its implications on today’s businesses.
• Strong presentation and story-telling skills.
• Entrepreneurial in nature.
• Ability to move fast, be bold and thrive in a dynamic, quickly changing environment.
• Good sense of humor and team player.