SEO Analyst
Are you a highly-analytical thinker and detail-oriented doer? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for the fastest-growing large publisher on the web? Join the team responsible for search engine growth of Dotdash’s portfolio of brands including top ten properties in Health, Beauty, Tech, Home, Finance, Education and Travel.
The SEO & Growth team is comprised of search marketing professionals and software engineers who enable the scale required to grow multiple top properties in highly competitive verticals. The SEO Analyst reports to the Sr. Manager of Growth & Content Strategy overseeing Commerce and will work on diverse projects to analyze and improve organic performance across search engines. Leverage the best tools, in-house built software, peer knowledge, and extensive resources to help build world-class content brands. Each day, you will be able to make an impact on our content, technology, user experience, and site performance.
About Your Contributions:
- Monitor daily and weekly dashboards to understand search engine trends and the results of our projects
- Study search demand to identify growth opportunities for our content and product
- Execute SEO tests to grow our knowledge of effective tactics
- Track the competitive landscape to identify trends and opportunities within the space
- Work with product management to create requirements to improve each site based on SEO research
- Provide insights to the SEO engineering team to convert manual analyses into automated software approaches
- Work closely with editorial teams to maintain, improve and innovate on our library of commerce content
About You:
- 1-3 years work experience in a digital marketing or other quantitative, analytical discipline such as consulting, market research, finance, operations, etc.
- Strong Excel skills
- Experience working in Google Sheets preferred
- Experience with content management systems and web analytics tools is recommended, but not necessary
- Demonstrated interest in the Web, technology, or online marketing (personal sites, app or web app projects, etc.)
- High attention to detail
- Strong communication skills
- Demonstrated project management skills
- Competency in reading/writing HTML, CSS, Javascript, or Python a big plus
- Familiarity with SQL, Hive, or Web crawling a big plus
- Bachelor’s or Master’s degree preferably in math, science, business or computer science