SEO Lead

| Greater NYC Area | Remote
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Rightpoint, a Genpact company (NYSE: G) is a global experience leader. Over 700 employees across 12 offices work with clients end-to-end, from defining and enabling vision, to ensuring ongoing market relevance. Our diverse teams lead with empathy, data and creativity—always in service of the experience. From whiteboard to roll-out, we help our clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens. Rightpoint has been recognized among the top customer experience consultancies in The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020.  For more information, visit rightpoint.com and connect with us on LinkedIn, Twitter, Facebook and Instagram. 

 

Our Commitment to You

No matter who you  are, where you come from, who you love, what you believe, or what you geek out about, we bring people together to make great work. That's what makes us Rightpoint! 

 

SEO Lead

 

The SEO lead will work to ensure SEO best practices are integrated within our website design, content creation and technical development projects. In addition, the SEO lead would provide any necessary and relevant SEO considerations in all parts of the experience planning and creation. The SEO lead will help with technical audits and recommendations, ad-hoc reporting, and counseling content teams to integrate SEO strategic guidance.

 

In this role, the SEO lead would ideally also understand the SEM landscape and can provide strategies that can be executed both for SEO and SEM. The SEO lead will work closely with web developers and architects, account managers, project managers, analytics leads and UX / content designers.

 

What You’ll Be Doing and the Impact You’ll Make:

 

  • Technical SEO audits to identify action items to enhance technical SEO performance, components and functionality
  • Traffic, rank and conversion drop analysis on an ad-hoc basis
  • Page speed audits and recommendations with detailed counsel to web developers and IT team
  • Content audits to identify top performing content, opportunities, competitor strategies, white space for improvements and gaps in the customer journey
  • Backlink analysis, competitive link analysis and content analysis from backlink audits
  • CMS best practices to maximize SEO with a given website platform
  • Keyword research to identify winning content, short-term opportunities and long-term opportunities
  • On-page optimization recommendations / copywriter recommendations
  • Schema mark-up audits, testing and recommendations
  • Ecommerce SEO with a focus on subtle differences between search behavior at all stages of purchase journey, as it relates to product, category and content optimization
  • Competitive search analysis to identify winners, losers, contenders and search results features driving nonbranded traffic
  • Local SEO insights and observations for national chains or multi-store brands
  • Analytics reporting, with a focus on organic search performance and insights from other channels

What We’d Love to See

  • Ability to understand and articulate the impact of SEO within a digital marketing strategy
  • Ability to own, manage, execute and deliver technical SEO audits, content audits and recommendations, backlink audits and recommendations, and local SEO audits and recommendations at a national level
  • Ensure the highest quality on all client deliverables and that all project deadlines are met
  • Hear client questions, problems or situations and translate requests into an SEO deliverable to help account and project managers turn it into actionable work
  • Monthly reporting, pulling data from platforms, utilizing process and templates for reporting visualization and observations, ability to present to teammates and clients with clear insights and takeaways
  • Collaborate with Content team, CMS / web architecture team and other subject matter experts as necessary to provide best in class SEO practices including but not limited to, comprehensive guides, shareable assets, core pages, blogs (new and refreshed
  • Knowledge of ranking factors and search engine algorithm
  • Strong organizational skills, attention to detail, and project management
  • Comfortable presenting to clients and communicating directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge
  • Experience in analytics applications (Coremetrics, Omniture, Adobe, Google Analytics)
  • Experience with analytical tools such as Google Analytics, Adobe Analytics, Ahrefs, SEMRush, Google Maps / Local, Google Data Studio, BrightEdge, Google Search Console, seoClarity to analyze organic search and analytics data to make specific data-driven recommendations
  • Basic understanding of Content Management Systems and their impact on search, like Sitecore, Episerver, Adobe and WordPress.
  • 4 - 6 years experience in the organic search industry, with a minimum of 6 months of personally managing SEO strategy for clients
  • Developing and executing PPC strategies through GoogleAds
  • Ability to manage and provide recommendations for PPC campaigns

 

Benefits and Perks at Rightpoint 

  • Flexible PTO 
  • Casual and open office environment 
  • Flexible Work Schedule 
  • Great insurance coverage and flexible spending accounts 
  • 401k with Company Matching 
  • Weekly Snack/Drink delivery 
  • Regular Cultural & Social Events including: Volunteering, Game Nights, Cultural and Diversity Spotlights, Happy Hours, Team Outings, Intramural Sports, etc. 
  • Bi-Weekly Catered Lunches 
  • Continuous Training, Certifications, and Learning Opportunities  
     

EEO Statement: 

Rightpoint, a Genpact Company, is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.  

 

 

 

 

 

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • SitecoreLanguages
    • MagentoLanguages
    • EpiServerLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

300 Park Avenue, New York, NY 10022

An Insider's view of Rightpoint

How do your team's ideas influence the company's direction?

I empower the team to think about way to improve our ways or working, delivery to clients and go to market as they are closest to our clients, teams and in many cases a specific market or industry. These ideas are reviewed as a leadership team monthly, prioritized and selected items are executed based upon the bandwidth of the team.

Damien

SVP, International Growth Markets & New York Managing Director

What are Rightpoint Perks + Benefits

Rightpoint Benefits Overview

Our Team Members come first - we are currently fully remote and will likely continue to work remote until mid-2021 at the earliest. Some of the below perks are office perks that we have in non-COVID times.

Flexible PTO

Casual and open office environment

Flexible Work Schedule

Great insurance coverage and flexible spending accounts

401k with Company Matching

Weekly Snack/Drink delivery

Regular Cultural & Social Events including: Volunteering, Game Nights, Cultural and Diversity Spotlights, Happy Hours, Team Outings, Intramural Sports, etc.

Continuous Training, Certifications, and Learning Opportunities 

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
PRIDE, Womxn, Parents at RP, People of Color and India Team ERG,
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can cRightpoint employees can contribute within IRS guidelines annually to their FSA.ontribute up to $___ annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Rightpoint provides life insurance is equal to 3x times an employee's annual salary.
Pet Insurance
Wellness Programs
Team workouts
In COVID times, Rightpoint has had a series of wellness events and virtual yoga classes. In normal times these events would be in-office.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Rightpoint offers a Flexible Time Off (FTO) policy which operates on the “honor system.” The policy is intended to provide team members with more flexibility to manage work schedules and personal
Paid Volunteer Time
As part of our Flexible Time Off (FTO) policy, team members are able to take time needed for volunteer activities.
Paid Holidays
Paid Sick Days
Rightpoint has a Flexible Time Off Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Rightpoint offers pre-tax commuter and parking benefits for all team members.
Company Outings
Rightpoint hosts company outings Semi-annually.
Stocked Kitchen
Rightpoint has a very well stocked pantry with deliveries from local vendors.
Some Meals Provided
Happy Hours
Fitness Subsidies
Team members participating in our medical plans are eligible for a variety of wellness subsidies.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Rightpoint offers support for ongoing training and support for job training and conferences.
Diversity Program
Lunch and learns
Rightpoint hosts lunch and learn meetings regularly.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
One of Rightpoint's core values is Learning and we support team members for many different industry certifications.
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