SEO Manager (Home Brands)
About Your Role:
Are you a highly-analytical thinker and detail-oriented doer? Do you take pride in executing and shipping meaningful work? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for the largest publisher on the web? Join the team responsible for search engine growth of Dotdash Meredith's portfolio of brands including top ten properties in Entertainment, Health, Tech, Home, Finance, Education, and Travel.
The SEO & Growth team is comprised of search marketing professionals who enable the scale required to grow multiple top properties in highly competitive verticals. The SEO Manager reports to the Sr. Manager of Growth & Content Strategy and will work on diverse projects and leverage the best tools to analyze and improve organic search performance (SEO). We are looking for someone ready to utilize in-house built software, peer knowledge, and extensive resources to help Dotdash Meredith build world-class content brands and impact our content, technology, user experience, and site performance every day.
The sites you will contribute to include:
bhg.com, thespruce.com, southernliving.com, realsimple.com, thesprucepets.com, dailypaws.com, mydomaine.com, marthastewart.com
About Your Contributions:
- Work closely with our editorial teams to maintain and improve large libraries of content
- Study search demand to identify growth opportunities for our content and product
- Develop and work with junior analysts
- Monitor daily and weekly dashboards to understand search engine trends and the results of our projects
- Monitor and analyze competitors
- Craft and execute SEO tests to grow our knowledge of effective tactics
About You:
- 3-5 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
- Track record of delivering (and communicating about) business results from SEO investments
- Experience mentoring junior analysts
- Consistently demonstrate entrepreneurial spirit
- Superior project management
- Exceptional Excel skills (are you the go-to Excel person on your team?)
- Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
- Familiarity with search analytics tools (rank tracking, Google Analytics, GSC)
- Familiarity with Python a big plus
About Us:
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.
Dotdash Meredith embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit, and business needs. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Please be aware of fraudulent recruiters offering opportunities at Dotdash Meredith. Note that any correspondence with a member of the Dotdash Meredith recruiting team will come from a @dotdash.com, @meredith.com and @jobvite.com account belonging to a Dotdash Meredith Recruiter. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to[email protected].