SEO Manager

| Greater NYC Area
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Hi from Pumpkin!

Pumpkin is a pet care company on a mission to keep pets healthy. We want to revolutionize pet healthcare by making it easier for families to provide their pets with the preventatives and insurance they need to live healthy today and fur-ever. Launched by Zoetis (ZTS), a Fortune 500 company that’s the world’s largest animal health company, Pumpkin is an early-stage startup with big dreams! As a pack, we share agility, guts, collaboration, and a relentless pursuit in creating a happier world for pets and their people. 


Pumpkin is looking for an experienced, results-driven SEO Manager to support the DTC team’s ambitious growth goals. In this role, you’ll report to the Senior Director of Performance Marketing to help drive site traffic and improve search rankings.

What You'll Do:

  • Develop and execute successful SEO strategies
  • Create and implement link building strategy (internal and external) to help build website authority
  • Design, implement, and strengthen topically focused content sections across our site to improve SEO performance and user engagement
  • Partner with our external SEO vendors to find areas of opportunity to continuously improve visibility and traffic to the websites
  • Regularly conduct keyword research to form recommendations on upcoming content and help the team better structure content to rank organically
  • Measure success using a variety of SEO resources including Google Search Console, Google Analytics, and AHRefs
  • Stay current on emerging trends, SEO best practices and the latest algorithmic updates.

What We're Looking For:

  • 4+ years of experience with SEO, preferably with startups and early stage companies
  • You have hands-on experience in external link acquisition, preferably with established online content publishers or SEO agencies that serve such clients.
  • You’ve got the SEO best practices in your back pocket, and you’re looking to grow
  • You’re able to successfully juggle multiple initiatives and prioritize work effectively while meeting deadlines.
  • You’re excited​ ​to​ ​be​ ​part​ ​of​ ​a​ ​growing​ ​team,​ take initiative, and drive results.
  • You are proficient in SEO industry tools, such as SEMRush, Ahrefs, Majestic, Moz, Screaming Frog SEO Spider, BuzzStream, NinjaOutreach, Pitchbox, and Link Research Tools, etc.
  • Experience working within various Content Management Systems such as Wordpress

Bonus Points:

  • Strong content & copy skills to be a self starter (craft strong outreach emails, maintain & update content)
  • Strong knowledge of technical SEO skills
  • Data heavy skillset to present, report & understand SEO metrics at scale.
  • Active in being up to date with latest SEO trends and knowledge. (Part of FB Groups, Slack Groups, active on message boards, etc.)

What We're Offering:

  • Be a part of our mission to create a happier, healthier world for pets & their people
  • The opportunity to join a team where every team member has the autonomy and support they need to boss their role and make empowered decisions
  • Comprehensive health, vision, and dental insurance for you and your dependents
  • 401k + company match
  • Pumpkin Insurance and preventative care for every pet in your family
  • Flexible PTO

Newly hired staff must be fully vaccinated by their start date. Applicants unable to comply with this policy due to an underlying medical condition or sincerely held religious belief may be eligible for an accommodation, unless such an accommodation would be unduly burdensome or present a direct threat to the applicant, our employees, or the members of our greater community.


About Pumpkin:

We are on a mission to ‘Make the best pet care possible fur all’. Pumpkin is a rapidly growing pet care startup disrupting the $1.7B US pet insurance industry. Pet insurance is growing 17% YOY, yet only 2% of dogs and cats in the US are currently insured. We’re looking to change that so that every dog and cat can live the best life pawsible.


Our Culture & Values

Launched by Zoetis (ZTS), a Fortune 500 company that’s the world’s largest animal health company, Pumpkin is led by a team of engineers, product managers, marketers, data experts, designers, and customer care specialists who love and live for our pets – and for yours.


Pets Come First: Put what's best for pets at the center of everything you do

Trust the Pack: Help families make empowered pet care decisions

Jump Fences: If there’s a will, there’s always a way over them

Share Toys: Be generous with your gifts and amazing things will happen

Dig New Holes: Challenge conventions to create the future of pet health care

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • NoSQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • SegmentAnalytics
    • FigmaDesign
    • SketchDesign
    • FigmaDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • Monday.comManagement
    • WordpressCMS
    • AtlassianCMS
    • UnbounceCMS
    • DocuSignCRM
    • SalesforceCRM
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

Location

We champion pet-first office design, so each space is packed with treats, toys, and cozy nooks for pets to lounge. Our offices are designed to encourage team collaboration with spacious breakout rooms each with built-in video conferencing for our hybrid and remote colleagues.

An Insider's view of Pumpkin

What's the biggest problem your team is solving?

With our recent MGA launch we’ve had a huge shift in responsibility that the Claim Adjuster’s are tackling head on which entails juggling multiple processing systems & learning to work through claims from multiple states. I feel confident in our ability to overcome this & we have an incredible leadership team helping us through each step of the way

Karla Heras

Claims Adjuster

How does the company support your career growth?

Pumpkin has talented, wonderful people who exhibit utmost passion in their work. We get the space to wear multiple hats, and hone in on one as needed. This freedom make us better at not just what we do, but at expanding on what we can do. We get to see our work contributing to the company's growth everyday, and with that we see ourselves growing.

Avinandan Basu

Senior Product Designer

What is your vision for the company?

My vision for Pumpkin is to create a claims organization that meets the expectations of a digital consumer in 2022 and beyond. Insurance is frustratingly slow to adapt because it's made up of people who are risk averse. At Pumpkin I have the opportunity to challenge convention and to innovate with pets and their people at the center of all we do.

Dylan Whitehead

Director of Claims

What makes someone successful on your team?

To succeed at Pumpkin you should ask questions, collaborate, and be willing to adapt! In pet insurance there’s a lot to learn and do - my team faces tough problems head-on and succeeds by working through them together.

Megan Tracy

Senior Fullstack Engineer

What are Pumpkin Perks + Benefits

Pumpkin Benefits Overview

At Pumpkin, every team member has the autonomy and support they need to boss their role and make empowered decisions. We foster this environment by providing a white glove employee experience and heavily investing in our people. We offer competitive & comprehensive benefits, including best-in-class health insurance, a generous vacation policy, and of course, pet-friendly offices.

Culture
Open office floor plan
Remote work program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Professional Development Benefits
Lunch and learns
Promote from within
Customized development tracks

Additional Perks + Benefits

Pumpkin also observes Summer Fridays. All colleagues are encouraged to keep their afternoons free of meetings and get a jump start on the weekend!

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