SEO Manager
Hi from Pumpkin!
Pumpkin is a pet care company on a mission to keep pets healthy. We want to revolutionize pet healthcare by making it easier for families to provide their pets with the preventatives and insurance they need to live healthy today and fur-ever. Launched by Zoetis (ZTS), a Fortune 500 company that’s the world’s largest animal health company, Pumpkin is an early-stage startup with big dreams! As a pack, we share agility, guts, collaboration, and a relentless pursuit in creating a happier world for pets and their people.
Pumpkin is looking for an experienced, results-driven SEO Manager to support the DTC team’s ambitious growth goals. In this role, you’ll report to the Senior Director of Performance Marketing to help drive site traffic and improve search rankings.
What You'll Do:
- Develop and execute successful SEO strategies
- Create and implement link building strategy (internal and external) to help build website authority
- Design, implement, and strengthen topically focused content sections across our site to improve SEO performance and user engagement
- Partner with our external SEO vendors to find areas of opportunity to continuously improve visibility and traffic to the websites
- Regularly conduct keyword research to form recommendations on upcoming content and help the team better structure content to rank organically
- Measure success using a variety of SEO resources including Google Search Console, Google Analytics, and AHRefs
- Stay current on emerging trends, SEO best practices and the latest algorithmic updates.
What We're Looking For:
- 4+ years of experience with SEO, preferably with startups and early stage companies
- You have hands-on experience in external link acquisition, preferably with established online content publishers or SEO agencies that serve such clients.
- You’ve got the SEO best practices in your back pocket, and you’re looking to grow
- You’re able to successfully juggle multiple initiatives and prioritize work effectively while meeting deadlines.
- You’re excited to be part of a growing team, take initiative, and drive results.
- You are proficient in SEO industry tools, such as SEMRush, Ahrefs, Majestic, Moz, Screaming Frog SEO Spider, BuzzStream, NinjaOutreach, Pitchbox, and Link Research Tools, etc.
- Experience working within various Content Management Systems such as Wordpress
Bonus Points:
- Strong content & copy skills to be a self starter (craft strong outreach emails, maintain & update content)
- Strong knowledge of technical SEO skills
- Data heavy skillset to present, report & understand SEO metrics at scale.
- Active in being up to date with latest SEO trends and knowledge. (Part of FB Groups, Slack Groups, active on message boards, etc.)
What We're Offering:
- Be a part of our mission to create a happier, healthier world for pets & their people
- The opportunity to join a team where every team member has the autonomy and support they need to boss their role and make empowered decisions
- Comprehensive health, vision, and dental insurance for you and your dependents
- 401k + company match
- Pumpkin Insurance and preventative care for every pet in your family
- Flexible PTO
Newly hired staff must be fully vaccinated by their start date. Applicants unable to comply with this policy due to an underlying medical condition or sincerely held religious belief may be eligible for an accommodation, unless such an accommodation would be unduly burdensome or present a direct threat to the applicant, our employees, or the members of our greater community.
About Pumpkin:
We are on a mission to ‘Make the best pet care possible fur all’. Pumpkin is a rapidly growing pet care startup disrupting the $1.7B US pet insurance industry. Pet insurance is growing 17% YOY, yet only 2% of dogs and cats in the US are currently insured. We’re looking to change that so that every dog and cat can live the best life pawsible.
Our Culture & Values
Launched by Zoetis (ZTS), a Fortune 500 company that’s the world’s largest animal health company, Pumpkin is led by a team of engineers, product managers, marketers, data experts, designers, and customer care specialists who love and live for our pets – and for yours.
Pets Come First: Put what's best for pets at the center of everything you do
Trust the Pack: Help families make empowered pet care decisions
Jump Fences: If there’s a will, there’s always a way over them
Share Toys: Be generous with your gifts and amazing things will happen
Dig New Holes: Challenge conventions to create the future of pet health care