SEO Manager

| Greater NYC Area | Hybrid
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Who We Are

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. Backed by the early investors of Warby Parker, Dollar Shave Club, and Sweetgreen, we've raised over $100M in funding and seek to build a company as healthy as the dogs we feed.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

Where You'll Come In

The SEO Manager will be working multi-functionally with Conversion, Acquisition, and Content functions to develop a robust SEO strategy to ensure that our site and blog continue to produce high-quality content and strong rankings, with the ultimate goal of positioning The Farmer’s Dog as an authoritative, reliable source for information about dogs and dog care. The SEO Manager will also be responsible for presenting upcoming trends and SERP changes to all cross-functional partners to ensure a scalable and outstanding SEO strategy, build and manage impactful reporting and insights, and produce innovative and ambitious strategies to helpfully position The Farmer’s Dog.

How You'll Make An Impact

  • Work with Product & Content functions to develop and execute our SEO strategy, including growing traffic to our blog and increasing #1 rankings for related terms, as well as increasing new customer acquisitions.
  • Work closely with the Director of Content on content, keyword, and link-building strategy for SEO.
  • Own reporting on organic search performance and changes in rankings.
  • Partner with the Product Manager, Conversion and Acquisition Manager, Search on leading on-page and technical optimizations to drive traffic and acquire customers through organic search.
  • Communicate upcoming trends and changes to the SERP and organic algorithms to ensure our SEO strategy remains up to date.

We're Excited About You Because

  • 3-5 years of direct experience on creating and executing SEO strategy
  • Expertise in technical SEO
  • Well versed in on-page optimization
  • Proficiency in using SEO tools such as SEMRush/Moz/Screaming Frog
  • Comfortable with using Google Search Console, Google Analytics and Excel
  • Foundational knowledge of paid search
  • Experience A/B testing (experience with Segment or Optimizely is ideal)
  • E-commerce/Subscription based experience is preferred

A Few of Our Best Benefits

  • Brand new dog-friendly office in Greenwich Village (upon a safe return-to-office!)
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • Competitive 401k plan with company match
  • 12 week paid parental leave
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug

#LI-JA1

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • GCPDatabases

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Culture and Values Manager

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Employee Experience and DE&I

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Director of Retention & Lifecycle

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Chief Culture and Values Officer

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
401(k) with competitive company match
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong breakfast and snack game

Culture
Partners with nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Customized development tracks

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