At Freshly, our mission is to make our customers happy, healthy and more free to pursue their passions. To get there, we need exceptionally talented, bright, and driven people. This is your chance at being part of history and future success.
Freshly is looking for a rockstar SEO Manager to lead and manage all aspects of Freshly’s SEO strategy including, but not limited to content strategy, keyword research, and technical audits. Experience in developing & executing successful content strategies, keyword targeting plans and site optimization audits is a must.
Responsibilities:
- Create the SEO roadmap, identifying growth opportunities and working with product development and other teams to drive execution.
- Lead research and development of keyword targeting strategies in each content category.
- Manage tagging (GA, GTM or other analytics platform) including overall strategy, implementation, xml sitemap optimization, and troubleshooting to ensure proper site indexing.
- Optimize existing content and identify new opportunities. Work closely with the content team to advise in the development of content for the execution of hyper growth strategy.
- Conduct technical audits of the site. Ensure site structure and pages are optimized to attract and engage those visitors that match the profile of the target audience.
- Design and implement a link building strategy with our Brand Marketing and PR teams, building link equity across an expanding portfolio of domestic and international keywords.
- Monitor and maintain site health by tracking inbound links, 404 errors, broken external and internal links, and Googlebot crawl frequency.
- Set, and work to, key performance indicators for SEO that everyone understands and which complement overall business strategy.
- Draw actionable insights from data to iterate and improve performance of SEO strategies and campaigns.
- Provide timely insight into performance and work quickly to optimize that.
- Ensure all new product developments are optimized for search.
- Track keyword rankings to communicate wins and react proactively to rankings that drop.
About You:
- Minimum of 3-5 years of experience running SEO campaigns and preferably at an e-commerce company.
- You have both a technical and practical understanding of modern SEO.
- Experience working with popular keyword tools: Google, BrightEdge, etc.
- You secretly enjoy log file analysis. You have a preferred suite of technical SEO tools and are deeply familiar with them.
- These may include: crawlers (Screaming Frog, DeepCrawl, Botify), keyword research tools (SEMRush, STAT), backlink tools (Ahrefs, Link Research Tools) and more.
- You’re likely comfortable doing data analysis and visualization in Excel.
- You may have direct experience or exposure to other tools, such as Looker and Tableau.
- Exceptional quantitative skills and aptitude including advanced Excel skills.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
About Freshly
Freshly delivers chef-prepared, ready-to-eat healthy meals to customers’ doorsteps through a weekly subscription model. The menu is designed using whole, natural ingredients - every meal is packed with high-quality proteins, heart-healthy fats, and nutrient-dense carbohydrates. Freshly meals NEVER contain gluten, refined sugars, or artificial additives. Freshly’s team of chefs do all the cooking and meals arrive fresh (never frozen) and are ready to eat within 3 minutes. For more information, visit www.freshly.com.
Here's some recent chatter about us:
WSJ - Nestle Buys Stake in Freshly, Putting Healthy Food On The Menu
Fortune - Nestle Leads $77M Funding Round In Meal-Delivery Startup Freshly
We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!