As the Social Media & Community Associate, you will be a part of the core team responsible for building a community and shaping the storytelling around a new disruptor brand built for today’s woman.

In a hyper-competitive category, we aspire to create breakthrough work that provokes a new way of how women think. We’re seeking a social media wiz that can get emotionally invested in building a brand that moves the industry forward, speaking in a real way to today’s woman.

We have started to lay the groundwork for what this brand can be and where it can go. Now we seek a talented Social Media & Community Associate who is excited to bring this vision to life with us and build a brand that is both fresh and substantive.

You will be a part of a team that is developing breakthrough brand narratives that help introduce us to the world and create a deep relationship with our consumers, bringing these stories to life through key social platforms and formats - new and old.

 About the Role

Coming in from the beginning, the Social Media & Community Associate will work alongside the Head of Creative & Communications to bring the brand to life on key social channels. This role will be a central member of our new Brand Communications team, working across a variety of social platforms, community development programs, and content/storytelling franchises. 

The ideal candidate will come into this role with a passion for content, creative storytelling, and engaging community.

What you will accomplish:

• Social Media Planning & Execution: acting as the day-to-day keeper of the brand on social — this role is behind the creation, scheduling, management, and execution of the daily, weekly, and monthly social media plans.  The Social & Community Associate will deliver innovative content and campaigns across social platforms under the guidance of the Head of Comms. 
• Community Building & Management: own community across all social platforms, including fostering and developing an engaged community around the brand as well as ongoing management (monitoring, responding, engaging, and moderating). 
• Influencer Community Management: Identifying, tracking, and engage influencers, content creators, and tastemakers for content and relationship-building opportunities throughout the year. Will act as the primary day-to-day liaison working with our agency partner(s) and supporting the execution of gifting programs.
• Storytelling & Original Content Creation: Conceptualize, create and launch original social media campaigns that uniquely bring the brand to life and inject our brand personality and business goals into meaningful storytelling moments that lives on social throughout the year. Spearheading strategy for UGC across all social and digital channels
• Brand Stewardship: acting as a brand shepherd, the Social & Community Associate will guide and translate our brand into relatable and relevant content for our social channels. This includes establishing (in partnership with the Creative Team) a cohesive visual aesthetic and unified brand voice across different social media channels, ensuring all content is brand-aligned, and working with social partners (other brands/influencers) to accurately communicate brand messages and tone.
• Trendwatching and Insights: stay on top of new cultural trends, competitor monitoring, and emerging social channels — analyzing and formally presenting opportunities for growth and being a first-mover in the space; and incorporate this knowledge into timely, editorial content based on popular events, holiday moments, pop culture, and more.
• Analytics & Reporting: Analyze performance metrics for social campaigns (updating weekly/monthly reports), monitor competitors and establish and standardize KPIs (e.g., EMV, social following, engagement, etc.) for success as we grow. 

This should describe you:

Social storyteller

• You know how to effectively concept and create impactful storytelling treatments 
• You think-in-social — always thinking about the best platforms and formats for telling your stories and communicating brand messages from TikTok to Reels to IGTV, and beyond 
• You think outside the box, developing big creative ideas, that are grounded in the business needs and consumer insights, meet business objectives and KPIs
• You have a knack and vision for translating key brand moments into innovative social content
• You are quick-witted and a lover of culturally relevant social trends, clever GIFs, and the latest memes 
• You are excited test-and-learn, experimenting with new platforms, features, and content formats regularly 
• You are savvy and knowledgeable about current and evolving digital-social space and like to keep abreast of what’s next
• Savvy and knowledgeable about current social media trends and innovations

Strategic creative mind    

• You have stellar communications, writing, and editing skills, with painstaking attention to detail
• You have a sharp eye for style and discerning taste
• You approach content planning with a near-term and long-term mindset
• Thoughtfully and effectively approach projects to ensure you are maximizing your time, assets/resources, and budget 
• Solid understanding of digital content, communication, and marketing principles

Community first 

• You are amped to become a brand and product expert and advocate 
• You are a natural community builder and have a passion for fostering engagement
• You enjoy building relationships with consumers, influencers, and tastemakers alike 
• You are passionate about developing with a female-first perspective
• You immerse yourself in customer insights and actively develop a strong understanding of who she is 
• You approach social with the customer’s preferences, interest, and aesthetic top of mind 
• You maintain a finger on the pulse culturally to inform your work

Self-motivated & collaborative partner

• You aren’t afraid to roll up your sleeves and enjoy getting scrappy
• You are resourceful, take initiative, and are comfortable in a fast-paced startup environment. 
• You are able to work under tight deadlines while juggling several projects and adapt to change
• You thrive in a collaborative environment and are able to work with creative and non-creative partners and stakeholders
• Comfortable receiving and providing feedback 
• Approach projects, big and small, with equal enthusiasm and passion

Here's who they will work with: 

• Reporting to Head of Creative & Communications
• Work within the Creative & Comms Team 
• Collaborate with Customer Experience and Performance Marketing Teams regularly

Focus

• 25% Social Planning & Execution
• 20% Community Building & Management
• 20% Original Content Development
• 15% Influencer Management 
• 10% Brand Stewardship
• 10% Analytics & Reporting
• 5% Trendwatching and Insights

Qualifications

• 2-4+ years of Social Media management experience at an in-house brand (preferably D2C) or agency
• Bachelor’s Degree, preferably in Creative, Marketing, Communications or other relevant disciplines
• Proficiency with all social platforms, especially Instagram, TikTok, Facebook, Twitter and social management tools such as Sprout Social, Dash Hudson, Brandwatch, or similar
• Active and engaged participant in social media (provide links)
• Photo/Video editing experience/basic design capabilities for social media a plus
• Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
• Familiarity with web and social media analytics (Looker, Facebook Insights, Twitter Analytics, etc.)

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.