Social Media Director
Are you ready for a new challenge?
Celonis (www.celonis.com) is the New York- and Munich-based leader in business transformation software, turning process insights into action with the process mining technology it pioneered. Its Intelligent Business Cloud allows organizations to rapidly understand and improve the operational backbone of their business.
Founded in Munich, Germany in 2011, Celonis has grown 5,000% in 4 years and 300% in the past year. Valuated at $1Billion, Celonis received $27.6M Series A in June 2016 and $50M Series B funding in June 2018 from investors Accel and 83 North. Since opening its US headquarters in New York in September 2016 it has quickly added blue chip customers like Merck, Lockheed Martin, ExxonMobil and Uber to its roster. In addition to its offices in the UK and Netherlands Celonis is expanding US offices in Boston, Raleigh, Detroit, Miami (which will serve LATAM) and the West Coast.
The Marketing team at Celonis paints a vision of business transformation for our customers. We show that transformation is necessary and possible, thanks to the power of our groundbreaking technology: the Intelligent Business Cloud.
This role reports to the Vice President of Global Communications.
Oversee the strategy, design and execution of all Celonis global corporate channels: LinkedIn, Twitter,
Create & manage social media calendar working with constituents from marketing, product and partner
organizations to achieve integrated communications.
Draft, curate, and manage all published content (images, video and written) to appeal to community and
build audience of enthusiastic, active followers.
Oversee social listening program to monitor, listen and respond to customers and influencers in Celonis
Develop and expand community and/or influencer outreach efforts. Manage efforts in building online
reviews and reputation.
Work with demand generation team to manage promotions and Social ad campaigns. Track, analyze
and report to management on key metrics, adjusting content and strategy as needed.
Monitor trends in social media tools, applications, channels, design and strategy. Monitor effective
benchmarks (Best Practices) for measuring the impact of social media campaigns.
Implement and advocate for employee advocacy and social selling programs globally over time.
Prefer applied experience managing social media channels in a B2B technology company.
Displays in-depth knowledge and understandingof social media platforms from a B2B perspective, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform is best deployed in different scenarios.
Demonstrates creativity and immersion in social media. As a social media native, understands
tone and visual aspects of content that builds affinity with audience.
Maintains excellent writing and language skills.
Possesses a working knowledge of the influencer and blogging ecosystem relevant to the
Is a team player with the confidence to take the lead and guide other employees.
Makes evident good technical understanding and can pick up new tools quickly.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Demonstrates winning judgement and sense of urgency in Social Customer Service techniques.