Social Media & Influencer Manager
If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.
We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video.
Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.
As the Yotpo Social Media & Influencer Manager, you will own the development, execution, and reporting for our organic social media and influencer marketing strategies, and by extension media buying and partnerships, using these channels to support our broader business and brand goals.
You’ll be part of our global brand team, strategizing, developing, and cultivating our social media, influencer relationships and publication partnerships. You’re a strong communicator, a great relationship builder, and excited by the prospect of building out these initiatives in alignment with company and team goals. You love social media and are a strong ideator with a deep understanding and passion for established and newer social media channels. This role is based in NYC and will report to our Senior Director of Marketing Communication, Cris Dinozo.
You will:
- Lead the creation and execution of content strategies across our organic social media channels to drive brand awareness, engagement, and audience growth
- Collaborate with stakeholders across the company to leverage social, influencers, and media buying in alignment with company goals, brand awareness, product releases, employer branding, partner marketing, and more
- Measure and report on our social media and influencer and media partnerships, identifying areas of improvement and growth
- Be tuned into the digital media landscape, identifying industry and cultural trends, influencers, best practices, and emerging platforms
- Manage our social listening tool - reporting on sentiment and trends to the team
- Comfortably build out and manage our influencer and media buy budget
- Work closely with the content and studio teams to edit content and develop visuals for social and media campaigns
About you:
- 2+ years of experience running social media channels and developing partnerships
- Experience with all major social platforms including Instagram, Twitter, Facebook, LinkedIn, YouTube - Snapchat, TikTok, Discord and others a plus.
- Passionate about e-commerce and awesome brands
- Organized, detail-oriented and skilled in operations
- Comfortable building out and managing budget
- Understands and is passionate about building brand awareness while also driving growth
- Ability to multitask effectively and be able to problem-solve when needed
- An independent, highly focused, and self-motivated worker
- A great communicator with a love for collaboration
- Creative and strategic ideator
Bonus points
- For experience working with Sprout Social
If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.
About Yotpo:
- 100% coverage of employee medical premiums; 90% coverage of dependent/family premiums.
- Comprehensive dental, life, disability and vision coverage.
- Generous PTO, holidays and flex days.
- Individualized career development, rewards and recognition.
- Wellness and philanthropic programming and events.
- In light of the global pandemic, many Yotpo teams are working in a remote capacity. When we return to the office, we expect we’ll be working in a hybrid model.
- Meet the team: Kate Bould, Cris Dinozo, Shiri Shiber
Yotpo’s employee-centric culture has consistently earned us coveted spots on Crain’s and BuiltInNYC’s Best Places to Work lists. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes quarterly events, educational fireside chats, summer outings, end of year celebrations, and affinity groups like Yotpo Cares and DEI-PO.
You’ll be working alongside awesome people where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.
Yotpo is also committed to diversity, equity, and inclusion, and we want teammates who are similarly passionate about pushing for change in our industry.
Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.