Social Media Manager (Cat Person)

| Greater NYC Area | Hybrid
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What is Cat Person?Cat Person is a new DTC (direct-to-consumer) brand shaking up the $75B pet industry by bringing respect, love and innovation to a long overlooked and underserved category: cat care. We started Cat Person because we saw a real need: thoughtfully designed food and goods made just for cats and the people who love them.Launched in March 2020, and born out of Harry’s Labs, the innovation arm of Harry's Inc., Cat Person offers a line of essentials to help cat parents better care for their cats, including food, treats, furniture and toys. A design-forward brand, we consider both the cat’s and the cat person’s needs in everything we make and do. It’s all part of our mission: to make life with cats even more awesome than it already is.Though small, our vision is grand. We aren’t just here to revolutionize cat care for the millions of cat parents in the US; we’re redefining what it means to be a cat person in culture today. Every role at Cat Person plays a part in redefining cat persons for the modern era.

About the Role

This is a rare opportunity to be a major force in building the social community for an early stage brand. As the Social Media Manager, you’ll bring the brand to life across all Cat Person social media channels in one of the most fun categories that’s perfectly suited for social. 

The ideal candidate is first and foremost, passionate about cats. They are the first to know when a moment like the Zoom call with the Lawyer-cat happens or what is going on on cattok. They are a social media expert, ingrained in trends and culture, quick-witted and able to act on emerging conversations and cultural moments on behalf of the brand.

This role reports to the Director of Brand Marketing and will partner closely with Creative, Customer Experience, and Growth Marketing.

What you will accomplish:

  • Own and operate Cat Person’s organic social media including calendar management, community management, content, posting and reporting across all organic social media channels.
  • Build Cat Person’s organic social strategy that turns consumer insights and cultural trends into an actionable plan to drive engagement and growth with our audience as well as structure content focus and channels. 
  • Stay on top of culture to create content natively and/or brainstorm timely stories with Creative that drive attention for Cat Person and reinforce the brand POV. 
  • Cultivate relationships and engage the community across all social platforms responding to fans and proactively engaging in topical conversations and moments. 
  • Author consumer and culturally informed briefs to develop mini social campaigns on a monthly/quarterly basis with Creative.
  • Identify social media channels ripe for community building with our audience and in cat culture formally present opportunities for growth and engagement.
  • Partner with Creative and Marketing to ensure the brand’s tone and personality is consistent across all social captions and responses.
  • Report on social media performance on a weekly and monthly basis to identify insights, establish and standardize KPIs and benchmarks.

This should describe you:

  • 3+ years of proven social media experience in a brand, agency, editorial setting or other relevant experience at a fast-growing, early stage brand 
  • You are a cat person. You’re passionate about cats and actively create and interact with cat content, culture and the community in social or out in the world. (You may even have social accounts for your own cat).
  • You’re a creator. You have experience creating social media content for brands. You know how to capture content natively within apps like Instagram and TikTok and are familiar with the specifications and nuances of social assets. 
  • You are able to spot trends and creatively think outside of the box to capitalize on them in line with the brand and our consumer audience. 
  • Expertise in growing social follower counts
  • Extensive knowledge and understanding of social channels (Instagram, TikTok, YouTube, Facebook, Twitter, Snapchat, Pinterest, Giphy, etc.), consumer behavior and audience on each and how each platform can be used to foster engagement.
  • Strong written and verbal communication skills and excels at cross-functional collaboration
  • Proficiency with a range of Adobe Creative Suite products (Photoshop, Illustrator) 

Here's who you’ll will work with:

Report to the Brand Director (Head of Brand Marketing)

Creative

Community 

Customer Experience

Growth Marketing 


About Cat Person

Cat Person is a new brand committed to strengthening the relationship between cats and cat persons by delivering cat care essentials - including food, treats and products - that are specially made for the unique needs of cats, and thoughtfully designed for their people. By putting modern feline lovers at the center of their research, design, and marketing processes, Cat Person is prioritizing the unmet needs of this fragmented, $75 billion pet market and flipping the script on the stereotype about cat owners. The company was founded by a small team of passionate cat people and launched in March 2020. Today, it is part of the Harry's Inc. family of brands.

Cat Person and Harry’s Inc. are committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Cat Person is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Cat Person’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

#LI-TT1

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • FigmaDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • DocuSignCRM
    • GladlyCRM
    • BrazeEmail

Location

Usually you will find us in SoHo (NYC) or Covent Gardens (London)! Both office locations are easy to get to and have lots of fun restaurants, bars, and shopping nearby.

An Insider's view of Harry's Inc.

What are some social events your company does?

I thrive at Harry’s because we have programs that support all of me as a black gay man. From leading our LGBTQIA+ ERG to cultural events like our annual Juneteenth celebration, I feel heard and seen in intentional ways.

Darren

CX Manager, Flamingo

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

What makes someone successful on your team?

Passion, creativity, and thoughtfulness—with a splash of silliness. You have to be willing to move quickly, test-learn, and be different (even if we fail sometimes)

Nicole

Head of Creative and Communications

How do you make yourself accessible to the rest of the team?

Each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

Co-Founder & Co-CEO

How do your team's ideas influence the company's direction?

The People Team works to build and sustain a values-driven work culture that is centered around our employees by being progressive, fair and inclusive, and steeped in learning and development. We design and run thoughtful, people-first benefits and processes. We invest in our people's growth.

Nate

Executive Assistant to CPO and Head of DE&I

What are Harry's Inc. Perks + Benefits

Harry's Inc. Benefits Overview

We’re committed to providing our team with benefits that enhance their mental, physical, and overall well-being. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week, in addition to free products from all of our brands!

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with nonprofits
Every year, we set aside 1% of our sales to donate to charitable organizations that share our ambition to bring quality mental health care to men everywhere.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Mandated unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Diversity manifesto
Diversity employee resource groups
The Advocates, African Ancestry Collective, All Equals Women's Group, DNA (People of Color at Harry's), Fuerza Latina, and Pride at Harry's
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental insurance
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision insurance
Our vision plan has Warby Parker as an in network provider!
Health insurance
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life insurance
Wellness programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Team workouts
Mental health benefits
Online and In-Person Mental Health resources, as well as Company wide mental health days!
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Family medical leave
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time. Additionally, we offer 16 weeks of paid parental leave, plus four weeks of customized re-boarding
Paid volunteer time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid holidays
10 company-paid holidays per year.
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
We offer pre-tax commuter benefits through WageWorks.
Company-sponsored outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Free snacks and drinks
Other snacks and drinks are provided, not to mention cold brew on tap.
Some meals provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Company-sponsored happy hours
Join the #happyhours slack channel to plan the next casual outing!
Pet friendly
Harry's pet policy is dog-friendly daily.
Relocation assistance
Fitness stipend
We give $150 a quarter towards health and wellness.
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Promote from within
Mentorship program
Continuing education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.
Continuing education available during work hours
We recently instituted "Grow Forth Friday" - a 2-hour block with internal and external learning opportunities offered.
Customized development tracks

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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