Social Media Manager

| Greater NYC Area
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Who We Are

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. Backed by the early investors of Warby Parker, Dollar Shave Club, and Sweetgreen, we've raised over $100M in funding and seek to build a company as healthy as the dogs we feed.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

Where You'll Come In

The Farmer’s Dog is looking for a Social Media Manager to join our growing Brand Department. We want to use social media not just as a distribution channel, but as a means to spark genuine interaction with followers, current and prospective customers, and the wider world. This individual will work primarily with our Brand Department to create organic content and collaborate on a range of social brand projects. The Social Media Manager will be responsible for conceiving, planning, and executing creative social content, with the goals of maximizing audience engagement, and helping build The Farmer’s Dog brand. This person should be able to conceive genuinely social, strategically sound ideas and execute those ideas effectively. 

How You'll Make An Impact
  • Conceive smart, effective, and creative ideas designed for social distribution and execute on those ideas—typically that will mean writing, but may also mean helping produce images, graphics and social video content independently and in collaboration with multidisciplinary teams. 
  • Help shape overall organic social media strategy, audience growth plan, content calendar, and measurement framework with a focus on Instagram, Facebook, Twitter, TikTok, Pinterest, and YouTube
  • Manage day-to-day activity across these platforms, from concept to posting and tracking 
  • Determine and implement a social media tech stack, taking into account the need for social listening and insight generation, including cross-platform publishing, customer service / comment tracking, and measurement needs. You’re the go-to source for the latest insights on all the platforms.
  • Collaborate across functional areas such as Growth Marketing, Community, Customer Experience, and Data 
  • Identify, evaluate, brief, and manage individual creative, brand, publisher, and media partners for specific social content initiatives 
  • Use first, second, and third-party data to surface and prioritize social content needs and grow our audience
  • Act as a steward of The Farmer's Dog brand and a more thoughtful approach to social media marketing
We're Excited About You Because
  • You are a true "whole-brained" thinker and doer who can tap into both editorial instinct and data 
  • You have 4+ years of professional working experience in social media
  • You have recent hands-on experience creating for a social channel, generating stories for either a brand or a media outlet 
  • You demonstrate a deep understanding of content creation protocols and best practices for Instagram, Facebook, Twitter, TikTok, Pinterest, and YouTube 
  • You possess a strong understanding of how content across different social channels and platforms can build and grow a brand
  • Must have experience using social media analytics tools
A Few of Our Best Benefits
  • Brand new dog-friendly office in Greenwich Village (upon a safe return-to-office!)
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • Competitive 401k plan with company match
  • 12 week paid parental leave
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug

#LI-JA1

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Google CloudFrameworks
    • PostgreSQLDatabases
    • GCPDatabases

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
401(k) with competitive company match
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong breakfast and snack game

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Customized development tracks
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