Social Media Manager

| Greater NYC Area | Remote
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The Role:

The Social Media Manager will lead the ongoing development and delivery of our organic social media strategy to engage Newsela’s 25M+ registered users and target buyers, in service of Newsela’s brand performance and brand association goals. You will also be responsible for the social media governance model across Newsela, oversee the execution of organic social programs, measure and optimize social media performance metrics, and develop a social selling program. 

Why You’ll Love This Role:

This is a truly unique opportunity for an experienced marketing or communications professional to join a company with a massive, loyal user base, a business model that publishes highly engaging content every day, and a solid social media foundation from which to set the go-forward strategy and expand the program . It’s a social media enthusiast’s dream, and a key part of the brand perception initiative that forms part of our 2022 strategy. Every day, you’ll be interacting with Newsela employees, administrators, and millions of teachers that are passionate about Newsela’s mission to transform education for every learner. 

Why We’ll Love You:

You are a passionate, experienced professional that’s inspired by our mission and brings a track record of at least 5 years developing and executing successful organic social media programs. You can straddle strategy and execution, and understand how to connect and optimize social media metrics against business priorities. You have successfully managed a social media management platform to post, track, listen, measure, and optimize social media performance (bonus points if you’ve got examples of creative social initiatives that were game changers for your org).  You’ve developed social media governance programs that strike the right balance between controlling for quality and risk, and not stifling creativity or enthusiasm of teams that contribute to a brand’s social media content.

About Newsela:

Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from 100+ of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.

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Location

Located across from Bryant Park, our team enjoys spending lunch time or coffee breaks in one of NYC's beautiful and historic landmarks. With easy access to trains via Grand Central Station, Times Square, and the Bryant Park subway stations, we have many commuting options.

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