THE STORY

When we started in 2012, we set out to reinvent men's basics — with underwear and socks as our starting point. Today, we are a full-fledged menswear brand that powers radically-efficient wardrobing. Rooted in smart design and performance fabrics, our products are engineered to work together through our pioneering “Daily Wear System”.

As we continue to expand our product offering and distribution beyond e-commerce, we are looking for passionate, proactive, strategic, and creative problem-solvers to join our rapidly growing team. If that sounds like you… keep reading.

THE ROLE 

We’re looking for a Social Media Manager to join our Marketing team. This individual will own the development of content for our organic social channels and develop the overall strategy through to execution. Working closely with the brand strategy team and creative teams, they will be an integral team member in furthering our brand presence and building community around our unique brand proposition. As we look to create a more engaged and active community from our loyal and passionate customer base, while also continuing to grow our audience, this is an opportunity for someone to become a key driver of that growth.

WHAT YOU’LL DO

Lead development of social strategy: working closely with our Brand and Communications Strategy team, you’ll devise holistic strategy for social channels (Instagram, Facebook, Twitter, Tik Tok and more), determining how our social content and engagement pays off our broader brand and business goals. You’ll also evolve our strategy based on performance and emerging trends and developments in the social landscape.

Comms and calendar planning: you’ll work with the broader marketing team to build a roadmap of social initiatives, mapping social content to broader campaigns and brand initiatives. You’ll determine when our channels can be leveraged to support existing campaign content and when to devise new bespoke content. As the owner of the social calendar, you’ll proactively develop content ideas and community engagement ideas as part of the marketing mix. 

Lead content creation: working from the social strategy, you’ll create new content specifically for social channels that helps to build community and engagement. You’ll work with partners in design, merchandising, and marketing in order to best convey the features and benefits of products, as well as broader community engagement content ideas. 

Manage Brand Ambassadors and Partners: take our brand ambassador strategy and become the owner of the implementation - working with our ambassadors to brief content needs, manage the delivery, and build relationships. 

WHO YOU ARE

• You have 3-5 year experience in a social media management role, apparel/retail DTC experience is a plus 
• Passion for content and social platforms, who keeps up to speed with the latest developments and trends across the space 
• Creatively minded with the ability to create best-in-class content that will resonate in each channel for which it’s created
• Experience managing and contributing to a marketing calendar, specifically building a social content calendar 
• Experience working with influencers, content creators, or brand ambassadors 
• Ability to create presentations (in either Powerpoint or Google Slides) that visually communicate ideas
• You are an entrepreneurial individual who cares about the brand and finds opportunities to be creative and proactive in helping achieve business and brand goals 
• Highly collaborative and able to quickly establish credibility within the team to impact decisions through both formal and informal influence

WHAT MAKES US SPECIAL

• We give a sh**! - We care. We’re slightly obsessive. We sweat every detail. We fight for what we think is best for Mack Weldon and our customers.
• We put our money where our mouth is - We own our words. We own our actions. We own our mistakes.
• We solve problems - You won’t find us waiting around for someone else to fix a problem, if we can get our hands on it first.
• We won’t sacrifice the future for a quick win - We wait for the second marshmallow.
• It’s all about the people! - Relationships over transactions.

THE PERKS

• Full insurance benefits
• Open vacation policy
• Hybrid office model (in office M/T/Th)
• Great location in the heart of Nomad district
• Office snacks and drinks
• Thursday happy hours
• Free Mack Weldon gear
• Salary range of $90,000 - $110,000 *This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other MW employees.