Senior Social Media Manager
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About Northwestern Mutual
Northwestern Mutual is seeking a Senior Social Media Manager to help us lead the conversation around financial planning and insurance. This individual will work with the Director of Social, social and larger marketing teams to define Northwestern Mutual’s presence across social channels, leveraging them as platforms to educate, inspire and grow our followers.
Principal Accountabilities
- Execute our social media strategy enterprise-wide
- Be our voice across social, deciding where and how we reach our audience
- Support comprehensive strategy for individual social channels
- Work with legal and compliance to ensure creative and campaigns meet standards
- Help manage campaigns and series that establish NM as a must-follow brand
- Manage social calendar that aligns with content and video initiatives
- Work with Multimedia Producer and Creative team to create shareable visuals
- Differentiate Northwestern Mutual through distribution and compelling media
- Write copy that compels individuals and influencers to join the conversation
- Manage creative process and workflow
- Support media planning, execution and optimization as set by the Director of Social
- Report deliverables and ongoing optimization
- Coordinate with PR to communicate brand milestones to our audience
Minimum Requirements
- Bachelor’s Degree in marketing, journalism or related field
- 5+ years of experience within Content Marketing
- Understanding of how content is shared and consumed differently across digital, social and mobile platforms
- Ability to use analytics to help drive daily decisions and overall strategy
- Project management experience, including a track record of delivering results
- Ability to work in a fast-paced team and multi-task
- Excellent communication skills, both verbal and written
Benefits
- Tuition reimbursement, commuter plans, and paid time off
- Highly competitive compensation that include base salary plus bonus
- Medical/Dental/Vision plans, Matching 401(k), pension program
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