Social Media Manager at Yext

| Greater NYC Area
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The customer journey starts with a question. And consumers expect answers. Yext puts businesses in control of their facts online with brand-verified answers in search. By serving accurate, consistent, brand-verified answers to consumer questions, Yext delivers authoritative information straight from the source — the business itself — no matter where or how customers are searching. Taco Bell, Marriott, Jaguar Land Rover, and businesses around the globe use the Yext platform to capture consumer intent and drive digital discovery, engagement, and revenue — all from a single source of truth. Yext’s mission is to provide perfect answers everywhere.

Reporting to the Director, Brand Content Strategy, the Social Media Manager position will be responsible for our organic social media strategy, with the goal of growing each channel, developing an engaging community of followers, and establishing Yext as a leader in the search space through creative and compelling social content. A successful candidate will have a deep understanding of the current social media landscape, with a clear track record of driving brand awareness and affinity for B2B brands through social. This person will be an exceptional communicator, a skilled content strategist, be comfortable using data to inform decisions, and be able to easily and authentically adopt the brand's voice.
Responsibilities

  • Manage Yext’s presence on Twitter, Facebook, LinkedIn, Instagram, and YouTube - and whatever channels emerge next! - including executing social engagement plans and creating clickable and shareable content tailored to each channel
  • Develop and implement new strategies to drive conversations with prospects/customers including but not limited to, microcontent creation (image/video), influencer programs, user-generated content, contests, and campaigns
  • Develop comprehensive social media editorial calendar to coordinate publishing schedules year over year
  • Define metrics and KPIs to measure the success and impact of social efforts across channels. Work with the Marketing Operations team to analyze social media campaigns/programs and improve content and performance
  • Increase social media engagement, channel growth, and traffic from social channels to the Yext site, helping with lead generation and pipeline goals
  • Collaborate with PR, Content Marketing, Revenue, Events, Product, and Recruiting teams to create, support, and execute content and campaigns that support the overall goals of the company
  • Monitor and respond quickly to customer inquiries across channels
  • Keep up to date with social trends in order to adopt new strategies and recommend changes 

Minimum Requirements

  • Bachelor’s degree or similar college level education
  • 3-5 years of experience in social media strategy, either agency-side or internally (B2B experience a plus!)
  • Experienced brand storyteller with a passion for developing innovative, compelling content across photography, copy, and video; able to adapt creatively per channel
  • Strong sense of ownership and entrepreneurial spirit; scrappy and proactive, always looking for ways to take initiative and improve existing programs / processes
  • Strong grammar and written communication skills
  • Eye for visual design
  • Keen understanding of Instagram, Facebook, Twitter, LinkedIn, and YouTube
  • Experience working with social insights tools: Google Analytics, Facebook Insights, Instagram Insights, Twitter Insights, SproutSocial, Hootsuite, or similar tools
  • Self-starter, and a detail-oriented, team player with creative problem solving and excellent communication skills
  • Ability to multitask, work fast, quickly change priorities, and meet deadlines
  • Passion for helping to build an iconic global technology company

Compensation, Benefits & Perks
Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours/paid time off, and excellent health/dental/vision insurance. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.
About
Yext has been named a Best Place to Work by Fortune and Great Place to Work®, as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan, Paris, San Francisco, Shanghai, Tokyo and the Washington, D.C. area.
Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or nonbinary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • KafkaLanguages
    • Apache Solr / LuceneLanguages
    • HibernateLanguages
    • CSSLanguages
    • CompassLanguages
    • Soy and Groovy TemplatesLanguages
    • RabbitMQLanguages
    • jQueryLibraries
    • HadoopFrameworks
    • PlayFrameworks
    • MySQLDatabases
    • NoSQLDatabases
    • PendoAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • YextCMS
    • SalesforceCRM
    • SalesNavigatorCRM
    • GainsightCRM
    • PardotEmail
    • SalesforceEmail
    • PardotLead Gen

Location

61 Ninth Avenue, New York, NY 10011

An Insider's view of Yext

What’s the vibe like in the office?

Yext has been an amazing place to work over the last 7 years. I've been surrounded by people who care about working hard and getting the job done right, while still keeping the human elements of kindness and collaboration a top priority for interacting with others. It often feels like I'm at work with my friends, and I've always loved that.

Chris

Software Engineering Lead

What does your typical day look like?

Not at all a cliche, but truly no day at Yext is the same. It's something truly special to be part of an ever-growing and innovative company where I have an active seat at the table in shaping where we take our products. With the Upward Rotational Program, I've felt supported and empowered every step of the way.

Jeanne

Upward Analyst, Class 1

How has your career grown since starting at the company?

I have been with Yext for 8 years and held 5 roles, which has led to tremendous growth both professionally and personally. Being a part of such a flourishing start-up has allowed me to see what true entrepreneurship looks like. Yext has taught me the importance of staying one step ahead of the industry and enabled me to be more adaptable to change.

Melissa

Senior Recruiter

How do you empower your team to be more creative?

I encourage my team to think outside the box. If it’s memorable, people are going to retain the info. If it’s fun, people are going to engage. Setting clear metrics for success on a project is what gives us the freedom to be creative. How we execute is all part of the fun! How we tweak and adjust is where we get to success.

Cindy

VP, Enablement

How would you describe the company’s work-life balance?

Because of the flexibility Yext offers its employees, I was able to continue my athletic passion by playing in the Major League of Lacrosse while still holding my full-time position. Yext does a phenomenal job of ensuring their employees are excited to come work by providing them with an incredible work-life balance.

John "Yozzo"

Program Manager, Recruiting Programs

What are Yext Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Mentorship program
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