Zena Digital Group is hiring a driven Social Media Manager who thrives in an autonomous environment and prides themselves on loving data.

Zena Digital Group is a boutique creative & media agency that specializes in targeting hard-to-reach audiences ranging from the gaming industry to luxury and fashion. We work with full transparency and keep our client roster small, and highly tailored.

Most importantly, we showcase strategy through the lens of diversity, ensuring our ideas are inclusive and sensitive to culture.

Clients include Fashion Institute of Technology, Creed, the assemblage, 21st Century Fox, iam8bit, Sybo Games, RFK Human Rights Foundation, and more.

Job Description:

The Social Media Manager would be responsible for conceptualizing, creating, and posting content across our clients’ social platforms through pre-planned content calendars, community management, reporting, and strategy. The Social Media Manager should be comfortable owning tasks from conception all the way to testing and execution. This candidate will work closely with our designer, clients and executive team. The ideal candidate has established a track record as a dedicated, proactive and positive person who is passionate about growth, and is ready for their next challenge. This is a highly visible role that will report to the CEO, and will communicate with the team on a regular basis regarding content schedule and production, social strategy + analytics, trends and audience growth.

Our ideal candidate is an outgoing, eager, ambitious, self-driven problem solver. They are creative and passionate and share a desire to improve the way we interact with clients' channels. In this role, you will utilize your knowledge and understanding of social media to strengthen our social media presence and build positive community engagement around our products. Finally, you will own testing and measurement, optimizing for what drives engagement and reporting back the impact of social media on the business growth to all teams (client, design, etc.).

 Responsibilities:

• Audits and strategy for new clients to plan for content

• Create content calendars for social platforms (Instagram, Facebook, Twitter, etc.)

• Manage content calendar, copy, assets and organization of files from internal and external sources

• Research and keep up to date on social media trends, tactics and competition

• Think creatively about ways in which you can help our clients increase brand awareness, optimize engagement and continually grow a targeted following on social media

• Help with pitches/decks for business development

• Manage, promote, and execute editorial content based social media initiatives and campaigns across all social media platforms

• Generate schedules for all social media campaigns, strategize and present ways to improve campaigns along the way, and report to team about their success

• Analyze and report social media analytics to editorial, digital, and marketing teams to inform decision making and determine best practices

 Key Competencies: 

• 2-3 years in a professional social media related position

• Entrepreneurial spirit with an ability to come up with big ideas and execute with an “anything is possible” attitude

• Expert knowledge of all things digital and social media (across multiple channels)

• Quick responder, can respond in real-time

• Strong creative skills (writing and concepting)

• Detail-oriented and proactive

• Proficiency in your use of all social media platforms (Instagram, Facebook, Twitter, LinkedIn, Pinterest)

• Proven experience in managing paid social campaigns

• Knowledge of analytics, tracking and social media monitoring tools (i.e. Sprout Social)

• Creative, data-driven, entrepreneurial, collaborative and have a desire to see measurable results

• A keen understanding of both what drive’s consumer engagement and platform algorithms

• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

• Excellent communication and presentation skills

• Self-starter with a hands-on approach, a good sense of prioritization and the ability to work under pressure in a fast-paced environment

Company Perks:

You’ll have access to free workout classes, coffee, ~vibes~, art, plants, nap room, peloton bikes, showers, lockers, a dream team, views of Battery Park and a thriving environment built for your growth.

Up to $500 annually in class reimbursement for skill enhancement related to this role. We see our office as a classroom, and learning is a key tenant in our DNA.