Social Media Manager
The Social Media Manager will lead the development and delivery of an organic social media strategy to engage Newsela’s 25M+ registered users and target buyers, in service of Newsela’s brand performance and brand association goals. You will also be responsible for delivery a social media governance model across Newsela, execution of organic social programs, measuring and optimizing social media performance metrics, and developing a social selling program.
Why You’ll Love This Role:
This is a truly unique opportunity for an experienced marketing or communications professional to join a company with a massive, loyal user base, a business model that publishes highly engaging content every day, and a completely under-exploited opportunity in social media. It’s a social media enthusiast’s dream, and a key part of the brand perception shift that forms part of our 2020 strategy. Every day, you’ll be interacting with Newsela employees, administrators, and millions of teachers that are passionate about Newsela’s mission to transform education for every learner.
Why We’ll Love You:
You are a passionate, experienced professional that’s inspired by our mission and come with a track record of at least 5 years developing and executing successful organic social media programs. You can straddle strategy and execution, and understand how to connect and optimize social media metrics against business priorities. You have successfully managed a social media management platform to post, track, listen, measure, and optimize social media performance (bonus points if you’ve actually implemented a new social management platform or process). You’ve developed social media governance programs that strike the right balance between controlling for quality and risk, and not stifling creativity or enthusiasm of teams that contribute to a brand’s social media content.
Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from 100+ of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.