About Rent the Runway:

At Rent the Runway, our mission is to make women feel empowered and self-confident every single day by combining best in class technology, logistics, and customer service. Since our launch in 2009, we’ve developed proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion designers - and we are passionate about continuing to innovate our customer experience. We have pioneered the closet in the cloud and believe that every person globally will soon have a subscription to fashion. We are proud to be both a profitable and fast-growing business, with 11 million members of our community who believe that rental is the future.

Position Overview:

Rent the Runway is seeking a Social Media Marketing Manager to join our growing Brand Marketing & Editorial team. Your mission is to effectively communicate the Rent the Runway brand, products and services across all social channels through original editorial and multimedia content to service a growing social audience. You are a strategic and creative thinker who will plan and optimize creative programming for Rent the Runway’s social channels that meet the editorial, marketing, and advertising goals of the brand while overseeing long-term growth and creative strategy.

You will develop content and franchises for social channels focused on fashion, style, subscription, community and our brand, ultimately creating more RTR fans and customers. Immersed in industry news, social marketing, fashion and cultural happenings, an essential component to this role is communicating the RTR brand and products in an authentic way that will engage today’s modern, hyper-connected consumers. You will report to the Director, Brand Marketing & Editorial, and will work closely with the Fashion, Merchandising, Styling, Growth, Engagement, PR and Creative teams.

Responsibilities:

• Design and oversee social media strategy to align with business goals and brand growth
• Monitor Rent the Runway’s brand and build brand awareness on social media
• Lead content strategy and execution across social channels including but not limited to Instagram, Facebook, Twitter and our paid social channels
• Build social editorial calendars and cross-channel publishing schedules
• Develop original franchises that bring our brand strategy and fashion POV to life
• Manage social media content, campaigns and day-to-day activities including:
• Optimize and maintain company pages within each social media platform
• Generate, edit and analyze content (original text, images, video, graphics, etc.) that builds meaningful connections and encourages community members to rent
• Write original social copy and work with internal partners for creative assets
• Curate user-generated content in line with the moderation policy
• Communicate with followers and partner with Customer Experience to ensure timely responses
• Optimize social channels to increase the visibility of RTR social and brand content
• Improve organizational development aspects that improve content
• Analyze social data, insights and best practices to ensure best-in-class strategy, and tweak as needed
• Compile reports for management showing results (ROI) on a consistent basis
• Propose new features to develop brand awareness, such as social promotions
• Become an advocate for RTR in social media spaces, engaging in dialogues and answering questions where appropriate
• Stay up-to-date with current social media technologies, trends, design tools and apps
• Attend events on behalf of Rent the Runway as brand representative

Qualifications:

• Bachelor’s degree plus 4+ years of experience in digital marketing or media, social media strategy or content strategy for a fashion, retail or lifestyle brand
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios with creativity
• Excellent consulting, writing, editing, presentation and communication skills
• Positive attitude, detail and customer oriented with strong organizational ability
• Exhibit the ability to jump from the creative side of marketing to analytical side, with the ability to demonstrate why your ideas are analytically sound
• Experience working with and developing a cross-channel marketing plan
• Understanding of graphic design principles, with a strong brand aesthetic
• Experience as a brand manager on social media a plus
• Highly knowledgeable in the principles of “Search and Social”
• Maintain a working knowledge of principles of SEO including keyword research and Google Analytics
• Hustle: Driven by Rent the Runway’s mission and work tirelessly to identify the right fashion stories and content to tell across channels
• Think strategically, act tactically: Create broader strategic goals, and break down the tactical executions and steps that need to be taken in order to achieve the goals; you get it done and have fun while doing it
• Self-Starter: You have ownership over your domain, and are able to set a vision and drive process forward, pushing the envelope to bring new ideas to life and challenge the status quo
• Strong verbal and written communication skills and interpersonal skills
• You thrive on direct, honest, and supportive communication
• You are always thinking about how to help the teammates around you excel
• There’s nothing more exciting than a new challenge
• Experience prioritizing and juggling numerous projects and deadlines in a fast-paced environment

Benefits:

At Rent the Runway, we’re committed to the happiness and wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our benefits include, but are not limited to:

• Generous Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family
• Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered
• Industry leading 401k match - an investment in your future