Social Media Specialist, Nifty Gateway at Gemini

| Greater NYC Area
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Help us tell the Nifty Gateway Story 

The Nifty Gateway Digital Communications Specialist will report to the Head of Communications and will focus on building and managing Nifty Gateway’s, a Gemini Company, social media platforms. 

Gemini Trust Company, LLC (Gemini) is a licensed digital asset exchange and custodian. We built the Gemini platform so customers can buy, sell, and store digital assets (e.g., Bitcoin, Ethereum, and Zcash) in a regulated, secure, and compliant manner. Nifty Gateway is a “startup within a startup” – and operates within the Gemini ecosystem, uses some of Gemini’s crypto infrastructure, but has its own tech stack and its own unique team culture.

Nifty Gateway is the premier marketplace for Nifties (NFTs) - digital art and collectibles, recorded on the Ethereum blockchain. Each week we release exclusive digital content from well known artists and brands. Some of the major artists we have worked with in the past include Kenny Scharf, beeple, Steven Baltay, Oliver Latta and more. After launching the platform in March 2020, we’ve had 125 artists onboarded and launched more than 170 collections. Our collections usually sell out in minutes & immediately trade up in value on our proprietary peer-to-peer marketplace.


Role: Social Media Specialist

Our Social Media Specialist will be in tune with the NFT space and have a background managing social media profiles across both Twitter and Instagram. We’re looking for a hungry, collaborative, and proactive social media specialist who can skillfully share the news about upcoming Nifty drops in 280 characters or less with a passion to tell stories via photos, videos, and other emerging media. This individual will have a passion for technology and be enthusiastic about working in a fast paced startup environment, supporting the 2+ weekly 7pm ET drops. They will be incredibly detail oriented and be able to take full control of and skillfully grow our social media efforts. They will be able to work independently as well as collaboratively with the team at Nifty Gateway and Gemini. Help us build the products that will introduce Nifties to 1 billion people!


Responsibilities

  • Build multi-channel, digital (email, social, media) campaigns from scratch; utilize data to measure success and iterate accordingly
  • Manage Nifty’s Twitter and Instagram accounts including creating original content that drives engagement and acquisition and promoting all the Nifty artist drops 
  • Manage and maintain rules in our Discord community
  • Partner with internal teams across Marketing, Design, and Product to build robust campaigns that are optimized for the digital landscape
  • Schedule, publish, and monitor content across our social media platforms
  • Create a weekly social media calendar
  • Build and create videos and images that help increase our brand awareness
  • Develop monthly, quarterly and yearly reports providing details on Nifty Gateway’s social growth
  • Create interactive campaigns in form of instagram lives with our partnered artists 
  • Maintain weekly email and social media alerts
  • Create social media copy and digital toolkits for our partnered artists 
  • Research and create interesting Twitter threads on each artist releasing work
  • Report on our social media growth and maintain analytics through Sprout and other social media tools

Minimum Requirements

  • 1-3+ years professional experience in a social media related role
  • Impeccable organizational skills and attention to detail
  • Proven excellence in writing 
  • Experience managing social media platforms to drive brand awareness and customer conversions;  willingness to  roll up sleeves and make an immediate difference to a rapidly growing startup
  • Ability to deliver excellent, high quality work under time constraints and deadlines
  • Experience utilizing Twitter, Instagram, Hootsuite, Bitly, Sprout Social, TweetDeck, Photoshop, or InDesign platforms
  • Fluency in English

Preferred Qualifications

  • Demonstrated excellence in internal project management, organizational planning and operational excellence
  • Experience building digital campaigns from conception to launch
  • Experience in digital communication/social media  in crypto/fintech, art, fashion, sports, e-sports and/or collectibles industries 
  • Client or customer relationship experience
  • Demonstrated success with email marketing campaigns and leveraging social media for customer acquisition 
  • Obsessed with Nifties and digital collectibles 

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

  • Competitive base salaries across all departments
  • Ownership in the company via profit sharing units
  • Amazing benefits, 401k match contribution, and flexible hours
  • Snacks, Perks, Wellness Outings & Events

 

Gemini is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • AeronFrameworks
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

New York, NY 10010

An Insider's view of Gemini

What’s the vibe like in the office?

Before I started, I was told that taking a job at Gemini was a great idea because of how excited everyone was to be there. After working here for more than two years, I still believe that to be true. The office is constantly buzzing with incredibly smart people who are working to build Gemini into the long-lasting business we know it can be.

Marjorie

Director of Treasury Operations

How do you collaborate with other teams in the company?

A risk team is typically seen as a group that says "no”; at Gemini, establishing relationships and collaborating are key to understanding risks, which better enables us to say "yes" (or "yes, but..."). Communicating clearly and regularly, keeping things simple, and being flexible in a complex space reduces the risk of a message being lost.

Yusuf

Head of Risk

How do you empower your team to be more creative?

When we start a project, I challenge my team to look outside of the finance space, to take inspiration from other creative spaces such as art, industrial design, fashion, automotive, etc., and try to translate that into a solution for our industry and users. It's important to set the tone that solutions to problems can come from anyone or anywhere.

Ty

Creative Director

What are Gemini Perks + Benefits

Culture
Volunteer in local community
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Dental coverage for employees through Guardian PPO
Vision Benefits
Vision coverage through VSP
Health Insurance Benefits
Gemini's health insurance plan with our preferred provider Empire BCBS provides 3 plans, an EPO and 2 PPO at very little cost to employees!
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Gemini's 401(k) retirement plan through ADP offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Gemini's 401(k) matches an employee's contributions up to 5% of their base salary, with immediate vesting for matched contributions. Employees are eligible to contribute after 90 days of employment
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
We happily sponsor annual Take Your Child to Work Days.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Gemini's unlimited PTO policy allows employees to take as many days off as they need, provided they get their manager's approval.
Paid Holidays
Paid Sick Days
Gemini is generous in adding sick days on an as-needed basis.
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits for all employees through Navia.
Company Outings
We typically host quarterly company outings - past events include baseball games and Coney Island.
Stocked Kitchen
We keep our kitchens and pantries well-stocked with snacks, soft drinks, cold brew coffee, and, of course, LaCroix.
Happy Hours
We host monthly happy hours with collaborative activities like employee presentations, trivia, Mario Kart, etc.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Gemini hosts monthly Lunch and Learns
Cross functional training encouraged
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