The Role

BuzzFeed is looking for a Social Media Strategist to focus on social publishing strategy for some of BuzzFeed’s most beloved brands: Tasty, Nifty, Goodful, and other lifestyle brands. This position will use data to inform decisions and will collaborate closely with content creators to ensure that our content is being released in the most optimal way across all social platforms.

We’re looking for someone who is enthusiastic about social media and lifestyle content — someone who is a data-obsessed team player. You are able to summarize how and why certain videos and links blow up — where did they take off, what makes them special, why are they worth sharing?

This job requires 2-3 years experience running social accounts for a major publisher or brand. This is a full-time salaried position in our either our New York or Los Angeles office.

The Team:

BuzzFeed’s social media team is populated with strategists that are responsible for the growth and sustained success of some of the biggest and most-beloved digital brands in the world. This role would report to the Senior Social Media Strategist and would collaborate with our team of strategists in BuzzFeed’s New York or Los Angeles offices. We are looking to hire ASAP.

You Will:

• Plan, implement, schedule, publish videos and links for multiple brands across Facebook, YouTube, Instagram, Pinterest, and other social platforms

• Monitor discussions, posts, and comments across multiple Facebook pages, groups and other social media platforms

• Analyze video and link performance on social platforms and deliver feedback to content creators in a digestible and actionable way

• Can advocate for and lead projects through collaboration with partners, including executives

• Partner with the analytics team to create and perform experiments where results help us refine strategy and improve workflow

• Act as an advisor for new projects; a respected specialist to help teams throughout the company crack new content areas and formats

• Able to think outside the day-to-day to find creative scalable solutions (i.e.: work smarter not harder)

 You Have:

• 2-3 years of experience working in Social Media for a major publisher or brand

• Deep enthusiasm for experimenting with content and strategy to optimize for important metrics

• Understanding of the digital landscape and a proven interest in keeping up to date with developments in web platforms and applications

• Deep understanding of how videos and links perform on social platforms

• Ability to express learnings and share knowledge through writing in an effective way

• A motivated and resourceful attitude and an acceptance of an always-fluctuating workload

 To apply:

• No formal cover letters, please. Instead, include a few short paragraphs in your application explaining why you'd be a good fit for this position. We’d also like you to share 3-5 links to videos posted on BuzzFeed Facebook pages (published within the last year) that you think did really well on social media, and explain why

• Provide links to your social media accounts or personal blog

• Attach a resume

Life at BuzzFeed

BuzzFeed strongly believes that the more diverse our team, the better our work will be. BuzzFeed is committed to equal opportunity employment and celebrates inclusion in all circumstances. As a BuzzFeed employee, you can expect:

• A supportive, inclusive atmosphere on a team that values your contributions

• Opportunities for growth and development via work experience and offerings from our in-house Learning Team

• Employee resource groups, frequent in-office events, volunteer opportunities, and more

• An attractive compensation package, including salary and equity

• A generous and well-rounded benefits program featuring PTO and unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more

• No shortage of snacks, catered lunches, beverages, birthday treats... even leftovers from the Tasty kitchens in LA and NYC!

BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 19 cities around the world and more than 1500 employees including reporters, video producers, data scientists, engineers, brand strategists, and more. We value a culture of experimentation, equality, humble confidence, and team work (fused with fun). At BuzzFeed, you’ll work with inspiring colleagues to build tools and create content that helps connect people all over the world.