Specialist, Email Marketing

| Greater NYC Area
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Looking for a job to get you out of bed? 

Casper is seeking a passionate, self-motivated, and agile email marketer to join our CRM and Commercial Marketing Team. The ideal candidate will own the strategic and tactical execution of all email marketing campaigns for Casper — from content ideation, to HTML coding, through deployment and reporting. You will ideate all email content and own the email content calendar. The ideal candidate will also assist with analyzing and reporting on email performance and execute on immediate optimizations that are all rooted in data - business insights, industry insights, and customer insights. This role is a balance of creative and analytical work. 

If you are someone who is comfortable making decisions and is able to cut through complexities to get things done, this is the right role for you. You need to be comfortable with change and be interested in taking on more than your core responsibilities. This role is highly cross-functional and having good communications skills and enjoying working with others is critical to be successful in this role. This position is based out of our New York HQ and reports to the Sr. Director of CRM and Commercial Marketing.

Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture—designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper owns and operates Sleep Shops across North America and its products are available at a growing list of retailers.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do
  • Day-to-day execution of Casper's email program, including coding emails, creating audience segments, setting up tests, building and scheduling email campaigns, quality assurance, monitoring and reporting campaign results
  • Own Casper’s email content creation, copy direction, and brief creation
  • Maintain Casper’s email calendar and email cadence and ensure all creative deadlines are met
  • Design and execute A/B subject line, creative, and copy tests regularly
  • Manage review and approval process for email content
  • Weekly and monthly email program reporting and analysis with data driven recommendations for improving the program - leverage email performance and behavioral data, customer data, test results, etc., to support recommendations
  • Manage coordination between external agencies and internal Tech/Creative/Marketing Teams, putting processes in place where they do not exist today
  • Responsible for growing and overall health of Casper’s emailable file
  • Own Casper’s customer direct mailer and ad-hoc SMS program, including content and strategy 
Our dream candidate is...
  • Degree in marketing or related field
  • 2-4 years experience in an email marketing role, omni-channel direct-to-consumer brand experience is a plus
  • HTML/CSS email coding experience (preferred)
  • Experience working with ExactTarget/Salesforce Marketing Cloud (preferred)
  • Comfortable working in Looker or similar business insights platform
  • Prior experience with email personalization and dynamic content
  • Solid understanding of email KPIs and deliverability metrics
  • Impeccable attention to detail, time management skills, and strong work ethic
  • Ability to work in a fast-paced environment while cutting through complexity to make decisions and meet strict deadlines
  • Both a self-starter and team player with great energy and drive
  • Strong analytical and communication skills
  • Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams
  • Passion for continuous improvement
  • Strong written and grammatical skills
The syrup on your waffles:
  • Participation in our HQ bonus program for some splurging and equity so that you’re part of the Casper family.
  • Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...)
  • Wellness programs like cash incentives for tracking sleep and fitness, no cost well-being memberships like One Medical and Headspace
  • Unlimited vacation policy
  • Gifted product when you join and product discounts for friends and family!
  • Salary to pay your bills, a potential bonus for some splurging, and equity so that you’re part of the Casper family.
  • Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...).
  • 401K program so you can still spend money later in life.

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you, but if you’re feeling sleepy, take a nap before applying!


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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • OracleDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement

Location

3 World Trade, New York, NY 10007

An Insider's view of Casper

What's something quirky about your company?

Casper is a sleep company that aims to awaken the potential of a well-rested world —not just for our customers but our employees too! I was amazed that employees get to “sleep in” the Monday following daylight savings time, letting us catch up on the hour we lost!

Hannah

Engineering Manager

What's the biggest problem your team is solving?

Managing the supply chain network's efficiency as the company continues to grow. . With multiple variations of size, color, and packaging to meet all of our sales channel needs, we have to be diligent and proactive to ensure that our manufacturers have a plan on what our production requirements are 3-4 months in advance.

Aaron

Supply Planning Manager

What makes someone successful on your team?

Success on my team means someone who is not only a subject matter expert but possesses a true passion and curiosity to solve complex problems, mine for insights and think creatively. Success also means building strong relationships across the organization, being highly collaborative and serving as a ‘go-to’ resource across the enterprise.

Katie

VP, Performance Media

What is your vision for the company?

Our mission: awaken the potential of a well-rested world. If you're better rested, you're able to fulfill everything else you want to do in the world. Casper is leading a movement in the importance of sleep, inspiring people to invest in their rest and creating the best products and services for better sleep.

Neil

Chief Strategy Officer & Co-Founder

How do you collaborate with other teams in the company?

The Creative team at Casper collaborates with every team. Within our own organization, we have Product Design, Digital Design, Environmental Design & Brand Creative - so there is obvious cross-disciplinary collaboration. We also work with Marketing, Retail, Wholesale, Ops, and others to bring our brand and products to life across all channels

June

Senior Director, Marketing Operations

What are Casper Perks + Benefits

Casper Benefits Overview

The syrup on your waffles
1) Participation in our HQ bonus program for some splurging and equity so that you’re part of the Casper family.
2) Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...)..
3) Wellness programs like cash incentives for tracking sleep and fitness, credits for your favorite studios and in-office activities
4) Unlimited vacation policy. If you need time off just take it; we trust you!
5) Catered lunches twice a week to give you time to catch up with your teammate
6) Free snacks and coffee, including a huge breakfast selection (10 types of cereal anyone?)
7) A full gifted bed set when you join and product discounts for friends and family!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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