Acquisition Marketing, Paid Social Channel Manager

| Greater NYC Area | Hybrid
Sorry, this job was removed at 11:20 a.m. (EST) on Monday, September 24, 2018
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

About the Company

Harry’s is a men’s grooming brand that was built out of respect for quality craftsmanship, simple design, modern convenience, and for guys who know they shouldn’t have to overpay for a great shave. We are able to deliver exceptional value and experiences to our customers because we are vertically integrated. From grinding steel into high-quality razor blades at our factory in Germany to selling our products directly to customers on our website and through select retailers, we own the entire process.

Since launching in early 2013, we have been blown away by the customer response to our brand. Today, we have over 3 million customers and are growing fast. We’re now looking to bring amazing people, like you, on board to redefine the way people interact with brands online and in stores across the country.

About the Team

The Acquisition Marketing Team at Harry’s manages digital and offline marketing channels to acquire new customers and drive sustained, profitable growth for the business. We are an enthusiastic group of hard-working, data-driven individuals, who think strategically about how to scale Harry’s paid marketing efforts in a measured, cost-effective manner.

About the Role

You will own the strategy, execution, and optimization of Paid Social acquisition for Harry’s (Facebook, Instagram, Snapchat, etc.). You will work directly with a best-in-class Acquisition Marketing team and cross-functionally with other teams at Harry’s to identify ways to profitably grow the direct-to-consumer business.

Commitment: This is a full-time position.

Responsibilities:

  • Define strategy, manage, and efficiently scale customer acquisition across Facebook, Instagram, and other Paid Social channels
  • Independently perform daily bid, budget, and creative optimization while monitoring and reporting out on trends in key performance metrics
  • Continually form hypotheses and test: audiences, channel-specific tactics, bidding strategies, imagery, video content, copy, product betas, and new channels
  • Collaborate with designers and copywriters to produce high-performing ad and landing page creative
  • Conduct in-depth channel analyses and draw actionable insights from data; troubleshoot channel performance with data analysis
  • Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things
  • Manage relationships with external partners as well as internal teams at Harry’s including Creative, Brand Marketing, S&OP, Web Product, Customer Insights, Analytics, and others

This might describe you:

  • 2+ years of experience in digital direct-response marketing managing paid social campaigns at a startup, ecommerce company, or digital media agency
  • Intensely data driven with persistent desire to analyze and improve performance
  • Critical thinker who can dive multiple levels deep to solve problems
  • Skilled/experienced in Excel, Google Analytics, FB Ads Manager; working knowledge of SQL, Looker is a plus
  • Highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
  • Ability to independently prioritize time, stay highly organized and efficient in a fast-paced work environment
  • Clear, concise communicator who can tailor a message to any audience
  • You are a learner - always seeking to improve yourself, your team, and the world around you
  • You thrive on direct, honest, and supportive feedback
  • You are always thinking about how to help the teammates around you excel
  • Sense of humor -- we take our work seriously and our selves un-seriously

Who you will work with:

  • Report to the Head of Acquisition Marketing
  • A world-class Acquisition Marketing team
  • Internal teams at Harry’s cross-functionally including Creative, Brand Marketing, S&OP, Web Product, Customer Insights, Analytics, and others
  • External vendors and agency partners who support across various marketing channels and tools


Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.


Read Full Job Description
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • FigmaDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • DocuSignCRM
    • GladlyCRM
    • BrazeEmail

Location

Usually you will find us in SoHo (NYC) or Covent Gardens (London)! Both office locations are easy to get to and have lots of fun restaurants, bars, and shopping nearby.

An Insider's view of Harry's Inc.

What are some social events your company does?

I thrive at Harry’s because we have programs that support all of me as a black gay man. From leading our LGBTQIA+ ERG to cultural events like our annual Juneteenth celebration, I feel heard and seen in intentional ways.

Darren

CX Manager, Flamingo

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

What makes someone successful on your team?

Passion, creativity, and thoughtfulness—with a splash of silliness. You have to be willing to move quickly, test-learn, and be different (even if we fail sometimes)

Nicole

Head of Creative and Communications

How do you make yourself accessible to the rest of the team?

Each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

Co-Founder & Co-CEO

How do your team's ideas influence the company's direction?

The People Team works to build and sustain a values-driven work culture that is centered around our employees by being progressive, fair and inclusive, and steeped in learning and development. We design and run thoughtful, people-first benefits and processes. We invest in our people's growth.

Nate

Executive Assistant to CPO and Head of DE&I

What are Harry's Inc. Perks + Benefits

Harry's Inc. Benefits Overview

We’re committed to providing our team with benefits that enhance their mental, physical, and overall well-being. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week, in addition to free products from all of our brands!

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with nonprofits
Every year, we set aside 1% of our sales to donate to charitable organizations that share our ambition to bring quality mental health care to men everywhere.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Mandated unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Diversity manifesto
Diversity employee resource groups
The Advocates, African Ancestry Collective, All Equals Women's Group, DNA (People of Color at Harry's), Fuerza Latina, and Pride at Harry's
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental insurance
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision insurance
Our vision plan has Warby Parker as an in network provider!
Health insurance
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life insurance
Wellness programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Team workouts
Mental health benefits
Online and In-Person Mental Health resources, as well as Company wide mental health days!
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Family medical leave
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time. Additionally, we offer 16 weeks of paid parental leave, plus four weeks of customized re-boarding
Paid volunteer time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid holidays
10 company-paid holidays per year.
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
We offer pre-tax commuter benefits through WageWorks.
Company-sponsored outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Free snacks and drinks
Other snacks and drinks are provided, not to mention cold brew on tap.
Some meals provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Company-sponsored happy hours
Join the #happyhours slack channel to plan the next casual outing!
Pet friendly
Harry's pet policy is dog-friendly daily.
Relocation assistance
Fitness stipend
We give $150 a quarter towards health and wellness.
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Promote from within
Mentorship program
Continuing education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.
Continuing education available during work hours
We recently instituted "Grow Forth Friday" - a 2-hour block with internal and external learning opportunities offered.
Customized development tracks

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

More Jobs at Harry's Inc.

Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about Harry's Inc.Find similar jobs like this