CRM Manager

| Greater NYC Area
Sorry, this job was removed at 11:30 a.m. (EST) on Friday, May 14, 2021
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

As a CRM Manager, you will be responsible for running end-to-end CRM campaign production processes, ongoing optimizations, and reporting as part of the growing CRM Team at Vimeo. You’ll support user engagement + acquisition efforts, and you will have a direct impact on Vimeo’s growth and revenue goals, working with email and other marketing channels that the CRM team manages!

What you’ll do:

  • Manage the end-to-end email production process and campaign calendar for many of our email deployments within our ESP platform
  • Run audience segmentation + journey orchestration for campaign automations
  • Work closely with Creative teams on email copy & design, briefing new requests and working through feedback/finalizing deliverables
  • Collaborate with internal teams, running QA to test email assets across environments
  • Actively monitor ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new programs
  • Lead email reporting dashboards, monitor trends, and make recommendations based on results
  • Monitor daily program automations and data processes; troubleshooting when necessary

Skills & knowledge you should possess:

  • 2-4 years of hands-on email marketing experience
  • Experience with mobile app marketing (push notifications + in app messaging) a plus
  • Experience working with various ESPs
  • Basic knowledge/comfort with HTML & CSS; familiarity with cross-client email standard methodologies
  • Strong understanding of data management + audience segmentation
  • Knowledge of email industry standard methodologies including contact strategies, targeting and segmentation, A/B testing, and analytics
  • Experience with mobile email optimization (and responsive email template builds) a plus
  • Strong quantitative skills
  • Strong project management background; experience collaborating across multiple departments to execute projects
  • Excellent presentation, written, and verbal communication skills
  • Subscription marketing experience a strong plus


About us:

Vimeo is the world’s leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 200 million users — from creatives to entrepreneurs to the world’s largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of over 650 passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

Learn more at www.vimeo.com 
Learn more at www.vimeo.com/jobs

 

"#LI-BT1

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

Vimeo is home to a highly ambitious, super innovative, and lovingly hilarious team. Come find us working hard and laughing loads at our HQ in Chelsea.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about VimeoFind similar jobs