(Sr.) Data Analyst - Marketing

| Greater NYC Area | Remote
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SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we're simplifying and modernizing the ticketing industry.
We are looking for talented analysts (at varying experience levels) to join our Customer & Marketing Science team and contribute to continuously optimizing millions of dollars of Marketing spend, leveraging advanced analytics methods and building upon a deep understanding of customers behaviors, interests and preferences.
This is a unique opportunity to make an impact on the post-COVID world of live events and join a company that is truly passionate about creating the best products and experiences for fans.
Partnering closely with our Marketing Leads, you will guide Marketing investment decisions and drive Business impact through (among other things):

  • developing a holistic view of Marketing channels efficiency, based on an optimal sales attribution logic, robust experimentations / incrementality testing and CLV predictions.
  • optimizing our SEM bidding to fuel customer Acquisition (for example, through identifying valuable new bidding signals and better understanding the interactions with inventory, pricing and product)
  • creating customer audiences to improve the relevance & effectiveness of our Marketing touchpoints and enhance customer engagement (in CRM, SEM, Social Media)
  • continuing to drive a customer centric mindset within the organization, through sharing insights with our leadership team into customers behaviors and experiences


As a member of the SeatGeek's Analytics team in New York City, you will be able to collaborate with and learn from a group of high-performing analysts, data scientists and engineers!
What you'll do

  • Own our business relationship with stakeholders on the Marketing team, understanding their objectives and aligning our scope of work to achieve those goals.
  • Develop our understanding of customers through the synthesis and interpretation of existing and novel data sources and contribute to building our Customer feature store (including model predictions and segments)
  • Monitor key performance drivers and communicate the root causes of changes in channels efficiency.
  • Advance our channel attribution methodologies.
  • Assist with designing a robust experimentation plan, including incrementality tests (leveraging geo-based experimental design where required) and communicate actionable learnings and recommendations to marketing teams
  • Conduct exploratory analysis to identify pockets of under-performance and optimisation levers for our SEM bidding strategy. More broadly, share actionable insights into the interactions between our SEM & SEO and how to optimally leverage both to minimize cannibalization.
  • Work closely with data engineers to build lasting data modeling solutions, including automating analyses and authoring pipelines via SQL-based ETL frameworks


Who you are

  • 3+ years of relevant experience.
  • A degree or higher in economics, psychology, computer science, statistics, mathematics or another quantitative discipline
  • Expert-level knowledge of SQL
  • Experience performing analysis with large datasets
  • Experience building reports and dashboards using business intelligence tools
  • A track record of influencing business strategy with data
  • A strong statistical understanding of online testing methodologies and metric development
  • Proficiency in a scripting language (Python or R) - nice to have
  • Domain expertise or past experience in marketing - nice to have


Perks

  • Equity stake
  • Flexible work environment, allowing you to work as many days a week in the office as you'd like or 100% remotely
  • A WFH stipend to support your home office setup
  • Flexible PTO
  • Up to 16 weeks of paid family leave
  • 401(k) matching program
  • Health, vision, dental, and life insurance
  • Annual subscriptions to Headspace, Ginger.io, and One Medical
  • $120 a month to spend on tickets to live events
  • Annual subscription to Spotify, Apple Music, or Amazon music


The salary range for this role is $100,000 - $170,000. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!
#LI-DNI
#LI-Remote

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlexFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • LookerAnalytics
    • SketchDesign
    • JIRAManagement
    • HubSpotCRM
    • SalesforceCRM
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

Our office is in the heart of the Flatiron District, conveniently surrounded by multiple subway and Path stations.

An Insider's view of SeatGeek

What are some social events your company does?

The importance of gathering is baked into our DNA at SeatGeek! We always take time to celebrate milestones together, whether in person or virtually, and, while we throw an amazing End of Year party, my favorite events are a little more personal! We empower employees to create their own social events from fitness classes to crafting or or tv nights!

Erin

Workplace & People Programs Manager

What projects are you most excited about?

An ongoing project I am excited about is the redesign of one of the core flows in our app. It is a high impact, cross functional initiative and I love how we’ve been able to implement a new technical foundation, introduce new features, and improve the user experience. I’m looking forward to the initial release and gathering insights from consumers!

Jenny

Software Engineer II

How do you empower your team to be more creative?

We encourage teams to solve problems and create delightful customer experiences, not implement pre-defined solutions. Our teams leverage research/data to understand our customers needs and behaviors, but we also believe that giving teams the space to be creative during a discovery phase opens the possibilities of what they can come up with.

Bree

Director, Portfolio Management

What are SeatGeek Perks + Benefits

SeatGeek Benefits Overview

At SeatGeek, two of our goals related to benefits and perks are wellness and work/life balance. Whether it's generous time off or subscriptions for mental and physical wellbeing, we want to make sure employees are taken care of at work and outside of it.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
We partner with DEI job boards and employer branding channels. We also priorities HBCUs and underrepresented groups at colleges nationwide each year during campus recruiting for our R&D team.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

SeatGeek employees receive a monthly ticket-purchase stipend for live events!

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