Codecademy
New York, NY
Remote

Sr. Demand Generation Manager at Codecademy (Greater NYC Area, NY or Remote)

| Greater NYC Area | Remote
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We are NYC based but remote friendly!

Hello, World! Codecademy has helped over 45 million people from around the world upgrade their careers with engaging, accessible, and flexible education on programming and data skills. We provide over 200 hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with Codecademy.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education and employment. A few years later, we are a rapidly growing, diverse team of 100+ in SoHo, NYC. We’ve raised over $40m in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, and more.

If you value the pursuit of a compelling mission and an opportunity to play a significant role in an expanding business, please join us!

As our Sr. Demand Generation Manager, B2B, you will become a key player in accelerating the growth of Codecademy for Business. You will be responsible for managing campaigns on various ad platforms, generating quality leads and optimizing for closed deals. 

This role requires a results-focused self-starter who wants to make an impact. Having an affinity for data and a zest for relentless optimization is key, as is being passionate about the always-evolving advertising landscape. Familiarity with edtech/online education is not required, but is a plus! This role reports to the Director of Paid Marketing. 

WHAT YOU’LL DO:
  • Help develop B2B paid marketing at Codecademy, leading channel testing and experimentation, and arriving at a playbook that’s consistently fueling the pipeline 
  • Acquire new business customers by building and scaling channels such as LinkedIn, Facebook, Native, Display, and Offline 
  • Provide regular insight into campaign performance and give recommendations on how to increase efficiency — then execute against those recommendations
  • Partner with designers and copywriters to build out creative assets, and regularly refresh based on performance
  • Serve as the main point of contact for select vendor and agency partners
  • Effectively communicate results and learnings within the broader marketing team and across various stakeholders
WHAT YOU’LL NEED:
  • Bachelor’s Degree in a relevant field is required
  • Minimum 3-5 years of B2B or SaaS demand gen marketing experience
  • Expert-level understanding of paid marketing channels and associated platforms
  • Must have hands-on experience with LinkedIn Campaign Manager and a deep understanding of best practices around campaign structure, audiences, creative, and bidding
  • Understanding of synergies between paid and owned channels such as email, content and SEO
  • Comfort manipulating and interpreting large datasets to inform decision-making
  • Ability to juggle multiple, competing priorities under tight deadlines
WHAT WILL MAKE YOU STAND OUT:
  • Previous startup experience
  • Experience working with a subscription service
  • Having worked for a global brand and understanding market nuances

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of learners with our product and in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- and works to create an inclusive workplace where people of all backgrounds and beliefs are empowered to better their futures.

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Where we are

SoHo

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • Vue.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • DynamoDBDatabases
    • FigmaDesign
    • MiroDesign
    • JIRAManagement
    • HubSpotCRM
    • IterableEmail
    • Braze Lead Gen
    • LinkedinLead Gen
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What are Codecademy Perks + Benefits

Codecademy Benefits Overview

In addition to base pay, paid holidays, equity packages, and generous health benefits:

We offer a $50 monthly stipend for use towards gym memberships, fitness classes, meditation, massages.
We offer a subsidy on Citi Bike memberships--don't just work in the city, see the city! Pre-tax commuter benefits.
We offer $1,000 a year towards education and growth to be used towards conferences, certifications, or any other opportunities to learn!
Catered lunch (Monday through Thursday in office) and a fully-stocked kitchen
$200 per quarter for you to invest in the things that will help make your space work for you when remote.
Up to $75/month internet stipend when remote.
GrubHub Corporate Membership with a $25 lunch stipend every Friday.
401k account through Human Interest
OneMedical account for primary care
Codecademy Pro account
Unlimited vacation policy: We encourage (and sometimes demand!) that employees take vacation time to rest and reboot.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available

An Insider's view of Codecademy

What’s the vibe like in the office?

Our office (emphasis in our) makes everyone feel welcomed from the moment they step in. We have great desks with sitting/standing accommodations, plants and other decor, lots of conference space and also my favorite: a large kitchen space to engage with teammates and collaborate. It is a laid back space that allows for serious work, but also fun.

Fede

Community Coordinator

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