Sr. Director of Digital Marketing at Talkspace

| Greater NYC Area | Remote
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Our mission at Talkspace is to make therapy affordable and accessible to everyone. To get there, we need exceptionally talented, bright, and driven people. Want to help over one million people feel better? Come join our team!

Contribute to the overall growth of the B2C business through Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Pricing and Promotion strategies. 


What You'll Do

  • Conversion Rate Optimization
    • Own CRO pipeline and execute experiments through the entire testing process including ideation, qualification, implementation, analysis and iteration using A/B testing platform as well as partnering directly with product and design teams
    • Identify opportunities for conversion optimization across the sales cycle using qualitative and quantitative analysis. Areas for optimization will include product marketing pages, content pages as well as sign up funnels
    • Collaborate with Marketing, Operations, Product, and Clinical teams to facilitate thoughtful and appropriate revenue driving optimizations
    • Effectively communicate and present results and insights to internal stakeholders and leadership team
  • SEO + Content
    • Oversee strategy and production of growth focused SEO content
    • Manage content marketing/SEO team and content marketing agency
    • Meet and exceed quarterly organic revenue goals  
    • Assess optimal internal content, such as landing pages, that improve SEO results
  • Pricing
    • With Product and Data Science, identify potential price points for each product or plan, test various pricing structures, and recommend optimal pricing
  • Promotions
    • With Finance and Data Science, determine optimal promotional strategy, including an analysis of seasonality, LTV and customer segments

About You

  • 7+ years of eCommerce, Performance Marketing or Digital Marketing
  • Inside sales management experience with a proven track record of meeting and exceeding sales goals
  • 3+ years as a team Manager/Director
  • 3+ years of CRO and leading growth experiments

Why Talkspace? 

Talkspace is a clinical quality led telebehavioral healthcare company, focused on making quality behavioral health accessible and affordable to millions in need. Its signature psychotherapy and psychiatry product connects individual users with a network of thousands of licensed mental health providers through an easy-to-use and HIPAA-compliant web and mobile platform. With Talkspace, users can send their dedicated providers unlimited text, video, picture and audio messages from anywhere, at any time. Talkspace also provides psychiatry services and prescription fulfillment, adolescent therapy and couples counseling.

Our focus to help people feel better starts at Talkspace, where we connect and collaborate as a team to make the world a better place. Fun company-wide events, happy hours, wellness perks, flex PTO, access to Talkspace products, and competitive benefits are just some of the ways we make Talkspace a great place to work. Do you want to save the world? Come join us! 


EQUAL OPPORTUNITY EMPLOYER

Talkspace welcomes and celebrates talent from all backgrounds, perspectives, and walks of life to foster an innovative and diverse workforce. We encourage you to apply, even if you don’t meet every qualification, if you believe you could make a great addition to this team. Come as you are and learn about the exciting opportunities on our team.

Individuals seeking employment at Talkspace are considered without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • ZendFrameworks
    • React NativeFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • SketchDesign
    • JIRAManagement

Location

2578 Broadway , New York , NY 10025

What are Talkspace Perks + Benefits

Culture
Daily sync
Open door policy
Pair programming
Diversity
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Free Talkspace and Monthly Wellness Stipend
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Dependant on the role.
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
With options for remote work when needed.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Pet Friendly
Bring your pet to your next Zoom meeting!
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Continuing Education stipend
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