Sr. Director, Product Marketing at BentoBox (Greater NYC Area, NY or Remote)

| Greater NYC Area | Remote
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About BentoBox & Our Mission 

The BentoBox Marketing and Commerce Platform delivers a seamless guest experience dedicated to accelerating growth and helping restaurants thrive. Restaurant concepts worldwide rely on BentoBox as their digital front door for elevated design, built-in marketing tools, actionable data, and a best-in-class customer experience that’s built for growth. BentoBox is trusted and loved by industry leaders such as José Andrés’s ThinkFoodGroup, Danny Meyer’s Union Square Hospitality Group, Emmy Squared, Suerte, and The Meatball Shop.

Our mission is to empower the world's restaurants to succeed in their mission of hospitality.

About the Role:

BentoBox is seeking a Sr. Director, Product Marketing to join our rapidly growing team. Reporting to the Chief Marketing Officer, you will be responsible for the positioning, messaging, and go-to-market strategy for the BentoBox Restaurant Marketing & Commerce Platform.   

The ideal candidate for this role is passionately focused on our customers and driven by helping restaurants thrive.  You are an expert storyteller, and have past experience leading a product marketing team in a B2SMB setting.  You are a metrics-driven leader, with extensive experience in creating and executing successful GTM strategies including messaging, pricing/packaging, sales enablement, and demand plans.   This role requires a strategic problem solver who is an effective influencer with a high degree of business acumen.  Our environment is fast-paced and requires balancing scrappiness with scale, gut with data, and planning with action. This is a high visibility role requiring excellent communication and accountability. 

What You’ll Do:

  • Develop and execute go-to-market strategies for acquisition, engagement and expansion of BentoBox products and services
  • Develop and maintain BentoBox product positioning, messaging, packaging, and related marketing content and sales tools
  • Support, manage and develop a team of Product Marketing Managers
  • Build team expertise on the restaurant industry and customer needs, technology trends, and shopping behavior
  • Collect and monitor insights and intelligence on competitive positioning 
  • Closely partner with Sales Enablement to equip Sales/Client Success organizations how to sell Bentobox solutions
  • Maintain quantitative and qualitative performance measures marketing-enabled product performance
  • Partner with Product Management on assessing product/market fit for new features and offerings. 
  • Inform promotion plan for solutions in partnership with Growth Marketing team
  • Create pitch decks, 1-pagers, one-sheets, case studies, webinars, website feature pages, and other marketing materials to ensure Sales and Marketing are equipped to effectively drive and close leads
  • Work with the broader marketing team to launch campaigns across web, ads, social, email, ads, and other marketing channels
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

Experience We’re Looking For:

  • 7+ years of product marketing experience, preferably for B2B SaaS; B2SMB a plus
  • Demonstrated success in creating and executing effective go-to-market strategies
  • Expert in developing messaging and storytelling
  • Experience with pricing/packaging
  • Experience with acquisition as well as engagement and expansion strategies
  • Proven experience inspiring and developing talent
  • Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
  • Results-oriented and data-driven. 
  • Passion for restaurants and hospitality and a desire to help them thrive
  • Experience in prioritizing highest impact work and delivery of high quality assets
  • Exceptional teammate with proven ability to lead through influence.
  • Consistent track record in performing well in a fast-paced environment and interpersonal skills to lead multiple projects with tight deadlines effectively.
  • Exceptional verbal and written communication skills, and executive presentation skills

Perks of Joining Us:

We’re building a hybrid workforce, all or most of our roles can be worked remotely, regardless of location, unless specified. 

  • Competitive salary
  • Comprehensive benefit plans to suit your unique needs 
  • 401(k) and Employee Stock Purchase Plans
  • Generous time off programs including paid parental leave
  • Holistic wellness program
  • Employee resource groups
  • Professional development, growth and support
  • Opportunity to work with a passionate team making a positive impact on the hospitality community

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • Google AnalyticsAnalytics
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • SalesforceCRM

Location

We're a hybrid company with employees distributed across the US. We design our events, meetings, and polices with the remote experience top of mind. There are opportunities throughout the year to meet your team in person, and if you're local, we'd love to share a drink with you at BarBento!

An Insider's view of BentoBox

How would you describe the company’s work-life balance?

BentoBox has been my family for the last few years. I've been able to grow professionally as well as personally with my time at BentoBox -- forever grateful for that perfect work-life balance.

Betsy

Senior Product Manager

What's the biggest problem your team is solving?

We're literally helping restaurants, bars, cafés, coffee shops, restaurant groups, catering companies, food trucks, lobster shacks and fast casual spots all succeed in their mission of hospitality. That, and helping them drive revenue to help their bottom line.

Pat

People Partner, GTM

What makes someone successful on your team?

The past four (going on five!) years at BentoBox have shown me what it means to be part of a team that rallies around each other, unified to achieve a collective goal. One team, one dream – getting closer and closer to a full reality with each passing day – to be the technology that elevates every interaction between restaurants and their guests.

Melissa

Manager, Onboarding

What is your vision for the company?

Our vision is to be the technology that elevates every interaction between the restaurant and its guests.

Krystle

CEO

How has your career grown since starting at the company?

I've always been passionate about food and restaurants, and after going to culinary school and working back of the house, I wanted to find a different path within the industry. Joining BentoBox allowed me to learn from some incredibly talented colleagues and mentors to grow my career, supporting hospitality in a new way.

Chelsea

Senior Manager, CS Ops

What are BentoBox Perks + Benefits

BentoBox Benefits Overview

We take a hospitality-first approach to everything we do at BentoBox. For us, that means empowering our employees with the tools they need to take care of their physical, mental and financial wellbeing, have full autonomy over where and how they work, and of course, take plenty of time off to rest and recharge. We are constantly reevaluating our benefits offerings to ensure we are meeting our employees where they are and enabling them to enjoy their life (and time at BentoBox) to the fullest.

Culture
Volunteer in local community
Partners with Nonprofits
BentoBox has partnered with nonprofits such as the Food Education Fund, Queer Food Foundation, The Okra Project, and No Kid Hungry.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
We have 9 extremely active employee resource groups including the LGBTQ Leadership Council, Black Associate Council, Women's Impact Network, Disability Council and more!
Hiring Practices that Promote Diversity
BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Enroll in pet insurance at a discounted rate!
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Match charitable contributions
Up to $500 annually!
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
BentoBox sponsors an office kickball league!
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
BentoBox offers an annual Learning and Development stipend that employees can put towards continuing education, conferences, and more.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
BentoBox offers a yearly learning stipend to help employees with their professional growth.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

One perk that is unique to BentoBox? Employees can expense their tip at ANY BentoBox restaurant, and with 8000 customers and counting, that's a lot of dough.

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