Sr Growth Marketing Manager, Offline - Keeps

| Greater NYC Area
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About Thirty Madison 

Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.

In just three years, we’ve built four brands on top of our platform: Keeps (for men’s hair loss), Cove (for migraine), Evens (for GI conditions), and our newest brand, Picnic (for allergies). We’re growing rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.

This year, we are honored to be included on Built In's 2021 list of Best Places To Work in New York City and Best Midsize Companies To Work For. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day.

The role

We’re looking for a creative, data-driven marketer to help us scale our offline growth channels, with an emphasis on TV, OTT (over-the-top), Direct Mail and OOH.

You should be comfortable in a fast-paced environment, managing and driving forward relationships with vendors/agencies, as well as working cross-functionally across other Keeps teams such as design and data. You will be responsible for executing strategy for the channels you manage, with a focus on rigorous measurement of performance, testing, and optimization. You will have the opportunity to work with offline media and will collaborate with our internal brand team to ensure that our unique brand voice is carried through each channel. You’ll also work with our product and analytics teams to understand the user journey for each campaign and adjust the channel strategy accordingly.

This person will succeed if they are customer-centric, analytical, detail-oriented, have an understanding of user acquisition and data-driven marketing. We look for teammates who are curious, kind, and proactive and who will challenge us at every turn — asking the tough questions and ensuring that the quality and personalization of our message is never, ever sacrificed.

You will…

  • Lead the strategy and execution of Keeps offline campaigns with focus on TV, OTT (over-the-top), and Direct Mail.
  • Dive into our campaigns to uncover opportunities, analyze performance, and implement high level strategies with our external agencies.
  • Work closely with offline agencies to develop the media plan and the testing roadmap and monitor performance of all offline channels.
  • Work with our Brand team to launch Brand Awareness campaigns across OOH, TV, and other offline channels.
  • Use an analytical approach to review results using different attribution models. 
  • Create/maintain weekly KPI reports to identify trends, efficiencies, and opportunities that can help us scale; communicate and share learnings to the broader team.
  • Collaborate with the growth team on sales strategy, attribution, data analysis, new channel testing and other cross-functional initiatives.

 

You’ll be successful in this role if you have/are…

  • 4+ years of experience in user acquisition and data-driven marketing for offline channels, ideally in an e-commerce or D2C company.
  • Comfortable working with and maintaining relationships with agencies, vendors, and creative partners.
  • A strong communicator. You'll be asked to identify and communicate the risks and opportunities for the channels and manage the day-to-day relationship with the different media agencies.
  • Ruthlessly analytical. You love to dig into performance data to uncover insights and are thoughtful about each lever you can pull to optimize campaigns and drive conversions at scale. 
  • Comfortable leveraging large amounts of data to drive decisions and passionate for continuous testing and optimization.
  • A self-starter with a strong work ethic, willing to do what it takes to drive meaningful results.
  • Incredible attention to detail and the ability to catch and prevent errors across different projects.
  • Thrive in a fast-paced environment, unafraid to take on new challenges and comfortable wearing a variety of hats
  • Proficient in Excel, and familiar with data visualization tools (Looker, Tableau, Datorama).

Nice to have’s / Bonus Points 

  • Experience planning, executing and optimizing campaigns for Radio and OOH
  • Have worked previously in an e-commerce or D2C company.
Benefits for full-time Thirty Madison employees:
  • Competitive salary packages and career development opportunities
  • 100% coverage on many health, dental, and vision insurance plans
  • 401k with a match, commuter benefits, and FSA
  • Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
  • Annual $750 vacation stipend and $750 wellness allowance

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.

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Location

29 West 30th Street, New York, NY 10001

What are Thirty Madison Perks + Benefits

Thirty Madison Benefits Overview

-Competitive salary, equity, and career development opportunities
-100% coverage on many health, dental, and vision insurance plans
-Pre-tax commuter benefits, 401k, and FSA
-Budget for the technology tools you need — whether a laptop, monitor, or special software
-Unlimited vacation days and annual $1,000 vacation stipend

Culture
Partners with Nonprofits
Thirty Madison partners with Non Profits such as the Arthur Ashe Institute for Urban Health to help the underserved get education and access to medical treatment.
Friends outside of work
Eat lunch together
Intracompany committees
Thirty Madison has committees for DEI, Future of the Office and Social, all comprised of volunteers that rotate during the year to make sure we are driving the right initiatives and events.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Thirty Madison provides a reimbursement for wellness expenses along with covering a Calm app membership for mindfulness and meditation.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
During COVID, Thirty Madison provides up to $1,000 a month to cover incremental childcare and/or distance learning costs.
Generous Parental Leave
We provide 14 weeks of paid leave for the primary caregiver and 7 weeks of paid leave for the secondary caregiver with the option of a flexible return to full-time work.
Flexible Work Schedule
We're big believers in a flexible work schedule that takes both your needs and your co-workers' needs into consideration.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
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