Sr. Growth Marketing Manager

| Greater NYC Area
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About LeafLink 

LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.

Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology.  LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’, one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!

The Role

LeafLink is seeking an experienced Sr. Growth Marketing Manager to join our fast-growing team. In this role, you will be tasked with creating and executing a best-in-class growth marketing strategy for a complicated B2B business, including customer acquisition, customer retention, and marketing operations. You will lead a team of talented growth marketers to help them achieve our team goals and grow in their careers, and will manage our relationships with key contractors and third party vendors. 

The ideal candidate for this role will have experience using creative demand generation tactics to generate MQLs across multiple business lines. The cannabis industry and the behavior of our niche audience makes many traditional advertising channels (Facebook, Instagram, LinkedIn, Google) either impossible or not as relevant, so experience concepting and executing alternative B2B demand gen tactics is important.

You will be responsible for optimizing the customer journey alongside our client-facing teams to drive activation, retention, and key customer behaviors. You should also have a deep understanding of e-commerce marketing to drive GMV through our marketplace, and be comfortable working through data challenges to build automated conditional campaigns to increase purchasing.

You will play a key role on our marketing leadership team, and be responsible for reporting packages that will be shared with executive leadership and company-wide. The role requires curiosity, and an analytical minded person. However, you’ll help write the playbook, rather than inherit one. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.

Who You Are
  • You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge
  • You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed
  • You are highly-organized and pride yourself on your attention to detail 
  • You have proven success in managing and leading an effective growth marketing team
  • You are passionate about developing talent and excited to help your team progress
  • You know how to demonstrate that your work is driving results through strategic presentations, meetings, and reports
  • You are highly analytical and data-driven, and enjoy creating reports and dashboards
  • You have conducted analysis of marketing activities and processes and have a full understanding of building marketing funnels and marketing attribution models
  • You have experience with implementing and managing marketing automation software and infrastructure
  • You are systems oriented, and have experience working with cross-functional teams on system integrations
  • You are comfortable working in Hubspot, Salesforce, Drift, and Google Analytics, and are excited about learning new systems
Responsibilities
  • Create LeafLink’s growth marketing strategy and bring it to life with your talented team
  • Collaborate with leads in brand, design, regional, and product marketing to ensure we are hitting our department goals effectively
  • Lead your team with a focus on individual career development
  • Drive MQLs across 5 distinct business lines and own the marketing to sales handoff
  • Increase cart size and purchase frequency in our marketplace to drive GMV
  • Increase website conversion to hit SaaS industry standard rates, with the help of tools like Drift
  • Collaborate with client-facing teams to optimize the customer journey for brands and retailers on the marketplace 
  • Define which SaaS and marketplace KPIs matter to our team, report on those metrics, and optimize them over time
  • Own marketing operations including the marketing tech stack, data integrity, and reporting packages (like marketing funnel reports and attribution reports)
  • Own the integration and maintenance of marketing software and infrastructure
Qualifications
  • Bachelor's Degree
  • 5+ years of growth marketing experience
  • Excellent verbal and written communication skills
  • Have managed a growth marketing team at a startup or growing company 
  • Excellent at data analysis
  • B2B, SaaS, or E-Commerce experience a strong plus
  • Experience with Hubspot, Salesforce, and Drift a strong plus
  • Strong organizational and time management skills; ability to shift gears quickly and effectively
  • Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail
Benefits
  • Flexible PTO to give our employees a little extra R&R when they need it  
  • Competitive compensation and 401k 
  • Comprehensive health coverage (medical, dental, vision) 
  • Company sponsored Annual Citibike Membership for NYC employees
  • Commuter Benefits through a Flexible Spending Account
  • A robust stock option plan to give our employees a direct stake in LeafLink’s success

LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • VueLibraries
    • DjangoLibraries
    • DjangoFrameworks
    • VueFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • KissmetricsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • WordpressCMS
    • LeafLink CRMCRM
    • MailChimpEmail
    • Google InboxEmail

Location

In the heart of the Financial District, we're accessible to most subway lines, the path train, and ferries, with almost too many lunch options!

An Insider's view of LeafLink

What are some social events your company does?

As someone hired and working remotely, I’m grateful for the fun opportunities - like virtual happy hours, one-on-one chats and Employee Resource Groups (ERGs) LeafLink has to engage our teams. I’m grateful to help lead our Women of LeafLink ERG by planning programming that builds community and promotes a diverse and inclusive environment for women.

Jenna

Business Insights Engineer

How do you collaborate with other teams in the company?

On a large scale, the LeafLink team collaborates during “Huddle Booze Report” (HBR), a biweekly meeting where team leaders present on company KPIs, accomplishments, and challenges (with some beers). Every member of the team is welcome to comment or ask questions, bringing forth their thoughts and ideas.

Claire

Director of Operations, Marketplace

How do you make yourself accessible to the rest of the team?

As co-founder and CTO it’s important for me to maintain official communication channels with teams and individuals. We have various meetings that bring leadership together with teams which include sprint demos, retrospects, daily standups and one on one meetings. Open communication supports alignment and productivity something we are all about here

Zach

Co-Founder and CTO

What projects are you most excited about?

There is so much to be excited about, but I'm most excited about the impressive storage, fulfillment, and transportation services and related software experiences that are evolving at LeafLink. The vision is something the industry truly hasn’t seen and it will propel LeafLink further ahead of anyone in the industry while our customers scale with us

Hostos

Director of Product

What are LeafLink Perks + Benefits

LeafLink Benefits Overview

LeafLink provides:

- Flexible PTO to give our employees a little extra R&R
- Competitive compensation and 401k
- Comprehensive health coverage (medical, dental, vision)
- Commuter Benefits through a Flexible Spending Account
- A robust stock option plan to give our employees a direct stake in LeafLink’s success
- Wellness perks that include free Citibike memberships and 12-months free of TalkSpace.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Leaflink offers voluntary long-term and short-term disability plans.
Dental Benefits
LeafLink's dental plan has no deductible and covers 100% of preventative services, including X-rays, and has a $5 co-pay.
Vision Benefits
Our vision plan covers annual eye exams and lenses after a $20 copay. Frames and contact lenses are covered up to $100 annually.
Health Insurance Benefits
Leaflink offers a range of Aetna plans that cover both in network and out of network providers, and have copays as low as $20. We also have complimentary enrollment in One Medical and Teladoc.
Life Insurance
Our voluntary Life Insurance plans offer our employees financial stability and security.
Wellness Programs
LeafLink offers discounted Gym memberships to its full time employees.
Mental Health Benefits
Free 12-month Talkspace membership
Retirement & Stock Options Benefits
401(K)
LeafLink's 401k plan offers a broad range of available funds, including Vanguard, Fidelity, and American Funds.
Company Equity
LeafLink offers stock options through our Stock Option Plan.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Leaflink's Flexible PTO policy allows our team to execute ferociously, with the knowledge that they will be able to rest and recharge when they need to.
Generous PTO
Paid Volunteer Time
Paid Holidays
Leaflink offers 11 days per year for Major Holiday observance.
Paid Sick Days
Perks & Discounts
Casual Dress
LeafLink's casual dress policy allows our employees to work however they feel most comfortable, whether that be in tie-die t-shirts and shorts or jeans and a sweatshirt.
Commuter Benefits
LeafLink offers pre-tax commuter benefits to all full time employees.
Company Outings
LeafLink has quarterly team outings, an annual holiday party, and an annual incentive trip.
Stocked Kitchen
LeafLink offers unlimited snacks, tea and coffee.
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
LeafLink has a generous annual budget for attending industry conferences and events.
Lunch and learns
Promote from within
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